Characteristic management embodies the value, benefit, culture and competitiveness of the hotel. Whether there are any characteristics is related to the future of the hotel. There are more than 10000 star-rated hotels and 50000 social hotels in China, and only 10% to 20% are truly distinctive. Therefore, hotel operators should increase their development efforts and strive to create their own characteristics. So, how to build the management characteristics of the hotel?
(A) to cultivate creative thinking
Creating characteristics is actually a process in which operators use innovative thinking and methods to integrate existing resources and achieve breakthrough results. Therefore, the use of innovative thinking and innovative methods is the guarantee to create characteristics.
The so-called innovative thinking is the process that hotel operators carry out innovative thinking, open thinking, break through the fixed thinking mode and produce new thinking products. Innovative thinking is a process. Japanese creative psychologist Gao believes that innovative thinking, like wine-making, needs a brewing period. In the first stage, most of the things obtained through conscious efforts are reluctant, slightly better than common sense, and have little effect. In the next brewing period, like brewing famous wine, the new thinking scheme gradually matured. Ordinary people can't stand this brewing period, and they can't think of the necessity of going through it. Therefore, they always wander in the first stage. This is why many of our hotels often give up halfway in building characteristic management. To create characteristics, we must constantly brew, supplement and gradually improve. To create characteristics, we should realize three changes from the way of thinking of operators:
Sublimate from traditional thinking to scientific thinking. The traditional way of thinking is an empirical thinking, and hotel leaders make decisions based on experience and feelings. When the business environment is stable, this way of thinking is effective within a certain range. In today's rapidly changing environment, this is not feasible. The corresponding information system and decision-making procedure must be established. In creating characteristics, we should start from the market and use the scientific theory of international hotel development to reform the existing management.
Expand from one-way thinking to all-round thinking. One-way thinking refers to thinking in one direction and one angle, and all-round thinking refers to thinking in multiple angles, levels and dimensions. A way of thinking that strives to grasp the essence of things. To create the characteristics of hotel management, we should examine the ready-made products and services from many angles and learn from the advanced practices of hotels.
A leap from conventional thinking to unconventional thinking. Conventional thinking is a common way of thinking, while unconventional thinking is to break the mindset and carry out reverse thinking. The creation of hotel characteristics lies in breaking the routine of hotels.
(B) to master the method of creating characteristics
In order to create hotel management characteristics, the following methods are usually adopted:
1, mining method. Look for ways to improve from history and reality. Beijing Kunlun Hotel makes full use of and explores the legendary color of Kunlun Mountain endowed by ancient China myths. Legend has it that the gods of heaven and earth regard it as the capital of the lower world. For this reason, the hotel depicts the majestic posture of Kunlun Mountain on the world's largest art tapestry "Mang Kunlun" in the lobby, which shows the unique aesthetic value and profound cultural heritage of Kunlun Hotel.
2. Reference method. Learning from others is an important method of creation. In the past two years, a youth hostel, Jinjiang Inn, has sprung up in China, creating the characteristics of low price, sanitation, simplicity, comfort and convenience, and drawing on American motels to a great extent.
3. Association method. Association is to connect one thing with another. Venice, known as the first water city in the world, is full of romance, warmth and mystery, which makes people think, daydream and yearn. Walking into the Venice Hotel in Shenzhen, there is a smell of "water" inside and outside. The whole environment constitutes a distinctive Venetian style, which makes people immersive, as if they had entered the Italian city of Venice.
4. Innovative methods. It is the reform, combination and creation based on the original practice. There is a duck king restaurant in Beijing, which deals not only in roast duck, but also in a whole set of dishes, and it is very popular in the Beijing market. The restaurant owner is from Quanjude, Beijing. He likes to use his head. It was a great pity that Beijingers didn't eat roast duck in the past, but now people have more oil and water in their stomachs and a high taste, and they are tired of thinking about fat ducks. So he started from the change of people's tastes and innovated a set of dishes, which was very popular. Quanjude is a world brand. But let Wang Chao the Duck. Innovating a set of dishes can surpass a brand.
(C) expand the hotel's characteristic influence
It is not enough for a hotel to create its own business characteristics, but also to let consumers know and spread their own characteristics and expand their popularity. The main ways to expand the influence of hotel characteristics are: first, to publicize to consumers; Second, consumers spread each other after cognition; The third is to use the news media to publicize. Using the media is the most effective means. Third, create hotel characteristic management.
Characteristic management embodies the value, benefit, culture and competitiveness of the hotel. Whether there are any characteristics is related to the future of the hotel. There are more than 10000 star-rated hotels and 50000 social hotels in China, and only 10% to 20% are truly distinctive. Therefore, hotel operators should increase their development efforts and strive to create their own characteristics. So, how to build the management characteristics of the hotel?
(A) to cultivate creative thinking
Creating characteristics is actually a process in which operators use innovative thinking and methods to integrate existing resources and achieve breakthrough results. Therefore, the use of innovative thinking and innovative methods is the guarantee to create characteristics.
The so-called innovative thinking is the process that hotel operators carry out innovative thinking, open thinking, break through the fixed thinking mode and produce new thinking products. Innovative thinking is a process. Japanese creative psychologist Gao believes that innovative thinking, like wine-making, needs a brewing period. In the first stage, most of the things obtained through conscious efforts are reluctant, slightly better than common sense, and have little effect. In the next brewing period, like brewing famous wine, the new thinking scheme gradually matured. Ordinary people can't stand this brewing period, and they can't think of the necessity of going through it. Therefore, they always wander in the first stage. This is why many of our hotels often give up halfway in building characteristic management. To create characteristics, we must constantly brew, supplement and gradually improve. To create characteristics, we should realize three changes from the way of thinking of operators:
Sublimate from traditional thinking to scientific thinking. The traditional way of thinking is an empirical thinking, and hotel leaders make decisions based on experience and feelings. When the business environment is stable, this way of thinking is effective within a certain range. In today's rapidly changing environment, this is not feasible. The corresponding information system and decision-making procedure must be established. In creating characteristics, we should start from the market and use the scientific theory of international hotel development to reform the existing management.
Expand from one-way thinking to all-round thinking. One-way thinking refers to thinking in one direction and one angle, and all-round thinking refers to thinking in multiple angles, levels and dimensions. A way of thinking that strives to grasp the essence of things. To create the characteristics of hotel management, we should examine the ready-made products and services from many angles and learn from the advanced practices of hotels.
A leap from conventional thinking to unconventional thinking. Conventional thinking is a common way of thinking, while unconventional thinking is to break the mindset and carry out reverse thinking. The creation of hotel characteristics lies in breaking the routine of hotels.
(B) to master the method of creating characteristics
In order to create hotel management characteristics, the following methods are usually adopted:
1, mining method. Look for ways to improve from history and reality. Beijing Kunlun Hotel makes full use of and explores the legendary color of Kunlun Mountain endowed by ancient China myths. Legend has it that the gods of heaven and earth regard it as the capital of the lower world. For this reason, the hotel depicts the majestic posture of Kunlun Mountain on the world's largest art tapestry "Mang Kunlun" in the lobby, which shows the unique aesthetic value and profound cultural heritage of Kunlun Hotel.
2. Reference method. Learning from others is an important method of creation. In the past two years, a youth hostel, Jinjiang Inn, has sprung up in China, creating the characteristics of low price, sanitation, simplicity, comfort and convenience, and drawing on American motels to a great extent.
3. Association method. Association is to connect one thing with another. Venice, known as the first water city in the world, is full of romance, warmth and mystery, which makes people think, daydream and yearn. Walking into the Venice Hotel in Shenzhen, there is a smell of "water" inside and outside. The whole environment constitutes a distinctive Venetian style, which makes people immersive, as if they had entered the Italian city of Venice.
4. Innovative methods. It is the reform, combination and creation based on the original practice. There is a duck king restaurant in Beijing, which deals not only in roast duck, but also in a whole set of dishes, and it is very popular in the Beijing market. The restaurant owner is from Quanjude, Beijing. He likes to use his head. It was a great pity that Beijingers didn't eat roast duck in the past, but now people have more oil and water in their stomachs and a high taste, and they are tired of thinking about fat ducks. So he started from the change of people's tastes and innovated a set of dishes, which was very popular. Quanjude is a world brand. But let Wang Chao the Duck. Innovating a set of dishes can surpass a brand.
(C) expand the hotel's characteristic influence
It is not enough for a hotel to create its own business characteristics, but also to let consumers know and spread their own characteristics and expand their popularity. The main ways to expand the influence of hotel characteristics are: first, to publicize to consumers; Second, consumers spread each other after cognition; The third is to use the news media to publicize. Using the media is the most effective means. Third, create hotel characteristic management.
Characteristic management embodies the value, benefit, culture and competitiveness of the hotel. Whether there are any characteristics is related to the future of the hotel. There are more than 10000 star-rated hotels and 50000 social hotels in China, and only 10% to 20% are truly distinctive. Therefore, hotel operators should increase their development efforts and strive to create their own characteristics. So, how to build the management characteristics of the hotel?
(A) to cultivate creative thinking
Creating characteristics is actually a process in which operators use innovative thinking and methods to integrate existing resources and achieve breakthrough results. Therefore, the use of innovative thinking and innovative methods is the guarantee to create characteristics.
The so-called innovative thinking is the process that hotel operators carry out innovative thinking, open thinking, break through the fixed thinking mode and produce new thinking products. Innovative thinking is a process. Japanese creative psychologist Gao believes that innovative thinking, like wine-making, needs a brewing period. In the first stage, most of the things obtained through conscious efforts are reluctant, slightly better than common sense, and have little effect. In the next brewing period, like brewing famous wine, the new thinking scheme gradually matured. Ordinary people can't stand this brewing period, and they can't think of the necessity of going through it. Therefore, they always wander in the first stage. This is why many of our hotels often give up halfway in building characteristic management. To create characteristics, we must constantly brew, supplement and gradually improve. To create characteristics, we should realize three changes from the way of thinking of operators:
Sublimate from traditional thinking to scientific thinking. The traditional way of thinking is an empirical thinking, and hotel leaders make decisions based on experience and feelings. When the business environment is stable, this way of thinking is effective within a certain range. In today's rapidly changing environment, this is not feasible. The corresponding information system and decision-making procedure must be established. In creating characteristics, we should start from the market and use the scientific theory of international hotel development to reform the existing management.
Expand from one-way thinking to all-round thinking. One-way thinking refers to thinking in one direction and one angle, and all-round thinking refers to thinking in multiple angles, levels and dimensions. A way of thinking that strives to grasp the essence of things. To create the characteristics of hotel management, we should examine the ready-made products and services from many angles and learn from the advanced practices of hotels.
A leap from conventional thinking to unconventional thinking. Conventional thinking is a common way of thinking, while unconventional thinking is to break the mindset and carry out reverse thinking. The creation of hotel characteristics lies in breaking the routine of hotels.
(B) to master the method of creating characteristics
In order to create hotel management characteristics, the following methods are usually adopted:
1, mining method. Look for ways to improve from history and reality. Beijing Kunlun Hotel makes full use of and explores the legendary color of Kunlun Mountain endowed by ancient China myths. Legend has it that the gods of heaven and earth regard it as the capital of the lower world. For this reason, the hotel depicts the majestic posture of Kunlun Mountain on the world's largest art tapestry "Mang Kunlun" in the lobby, which shows the unique aesthetic value and profound cultural heritage of Kunlun Hotel.
2. Reference method. Learning from others is an important method of creation. In the past two years, a youth hostel, Jinjiang Inn, has sprung up in China, creating the characteristics of low price, sanitation, simplicity, comfort and convenience, and drawing on American motels to a great extent.
3. Association method. Association is to connect one thing with another. Venice, known as the first water city in the world, is full of romance, warmth and mystery, which makes people think, daydream and yearn. Walking into the Venice Hotel in Shenzhen, there is a smell of "water" inside and outside. The whole environment constitutes a distinctive Venetian style, which makes people immersive, as if they had entered the Italian city of Venice.
4. Innovative methods. It is the reform, combination and creation based on the original practice. There is a duck king restaurant in Beijing, which deals not only in roast duck, but also in a whole set of dishes, and it is very popular in the Beijing market. The restaurant owner is from Quanjude, Beijing. He likes to use his head. It was a great pity that Beijingers didn't eat roast duck in the past, but now people have more oil and water in their stomachs and a high taste, and they are tired of thinking about fat ducks. So he started from the change of people's tastes and innovated a set of dishes, which was very popular. Quanjude is a world brand. But let Wang Chao the Duck. Innovating a set of dishes can surpass a brand.
(C) expand the hotel's characteristic influence
It is not enough for a hotel to create its own business characteristics, but also to let consumers know and spread their own characteristics and expand their popularity. The main ways to expand the influence of hotel characteristics are: first, to publicize to consumers; Second, consumers spread each other after cognition; The third is to use the news media to publicize. Using the propaganda media is the most effective means, and low-grade, brand-name and specialization have also become the characteristics of many hotels. Green catering creates characteristics. Nanhu Hotel in Jilin Province operates its own green planting and breeding base to provide pollution-free green dining for the hotel. Vegetables and fruits are planted in the modern greenhouse of 1000 square meters and the greenhouse of 12. Livestock and poultry breeding provides fresh eggs and milk for the hotel.
(4) Cultural and entertainment features of the hotel.
Create hotel characteristics with culture. Shanghai Peace Hotel has an old jazz hall, covering an area of more than 20 square meters. Completely decorated in the European style of the 1930s, with black wooden tables and chairs, and then bronze ceiling fans. The floor is a very common tile, very old. It has not only become the characteristic of Peace Hotel, but also become the brand of Shanghai. All state guests visiting Shanghai must come here to listen to an old jazz. When American President Bill Clinton visited China, he was very happy to watch jazz for the elderly. He even played a song on the saxophone.
(5) Theme hotels
Theme hotels have also become characteristic hotel. 1958 appeared in the United States, with Las Vegas being the most concentrated and famous. History, culture, city, nature and myth can all be the theme of the hotel. At present, the main types are: natural scenery hotels, historical and cultural hotels, urban characteristic hotel, celebrity cultural hotels and art characteristic hotel. Theme hotels are on the rise in China.