In order to switch to operation, I have spent three months reading more than 111 books. It can be said that I have read most books related to operation on the market, so I also have some opinions on the recommendation of books.
You don't have to read a lot, but you must be * * * *. According to Douban score, recommendation popularity and your career change experience, I have selected 13 books worth reading by Operation Xiaobai. Keep this book list well, so you don't need to waste time looking for books.
Let's take a look at the statistical book list first:
It's not easy to organize. Remember to give a compliment after reading it! Thank you for your support.
(Douban score: 8.1)
Recommended reason:
For Xiao Bai, this book is easy to understand. When Xiao Bai didn't understand the concept of operation very well and didn't know what his direction was, it was very suitable for reading. Although the book is full of a large number of cases of the author's own brand and some advertisements are suspected, it is the author's personal experience after all, which is of great help to you to better understand the operation.
About the author:
Huang Youcan, who has been engaged in Internet operation for nearly 11 years, has successively worked in Internet companies such as About.com, Ninth Classroom, Sina Micron and Zhou Botong Recruitment, and has served as operation manager, COO assistant and COO.
(Douban score: 7.5)
Recommended reason:
How to grow from Xiaobai to an industry leader is the initial confusion of every new operator. This book is a comprehensive answer to this question. The author has 2112 years of operating experience, and has formed a set of operating methodology through summary. It is worth mentioning that there are many details of operation and implementation in the book, which can give you a clear understanding of operation.
About the author:
Han Xu, with 2112 years' experience in operation, used to be an expert in cat's eye film operation and a senior product operator of Baidu. When starting a business, I felt the hardships from 1 to 1. I learned the gameplay of a large number of users in Baidu and witnessed the rapid development of products in Meituan.
(Douban score: 7.4)
Recommended reason: This is a book that all people who want to switch to operation should read. The book has two series, one is the entry version and the other is the advanced version. In the beginner's edition, the author * * * has built a very clear operation framework, which has many basic concepts about operation and is very practical for scholars. The advanced version is a further introduction to the operation work, in which there are a lot of examples to help you better understand the operation work.
About the author: Sean, a senior Internet practitioner and an excellent respondent in the Internet field in Zhihu, has been engaged in Internet operation for 11 years, and is good at integrating loyalty programs, website (product) operation and user operation.
(Douban score: 6.9)
Recommended reason:
This is an operation book with a strong Ali flavor. The author has been in the Internet industry for 7 years. He has worked in platforms such as Ctrip and Alibaba, and has also served small and micro enterprises, traditional enterprises and many newcomers in the workplace. Not only have you experienced all kinds of operation posts, but you have also experienced positions such as market and brand, which can help you better understand the operation of Internet giants.
About the author:
Xiaomayu (Alibaba flower name: Rui Xi), who has 7 years of operation and marketing of first-line Internet companies, once worked for Ctrip and Alibaba, is currently an independent operation consultant and a "slash youth" who has been reported by CCTV, and is in the lifestyle field KOL.
(Douban score: 8.6)
Recommended reason:
This book has entered the Top11 of "Hot Theme Writing Books", which is enough to see its value. Half of the book is the life memoir of the best-selling horror novel king in history, and the other half is the national book award lifetime achievement award, which is a master class of literary masters' creative experience and writing. Teach young literary people who are interested in writing what necessary equipment to prepare and how to develop a good story like a dinosaur fossil.
About the author:
Stephen King is one of the most widely read and famous American novelists in the world. The New York Times praised him as "the master of modern thriller". Since the 1981s, his works have always been at the top of the American bestseller list, and the royalties have all exceeded ten million dollars.
(Douban score: 8.5)
Recommended reason:
How to write an attractive story? How to be a successful screenwriter (writer)? These are the two ultimate problems studied in this book. The author puts forward the concept of "heroic journey" in the book, and divides the story model into 12 stages of "heroic journey"; Summarize the story characters into different prototypes such as hero, mentor, messenger and shadow. As soon as this theory came out, it immediately shocked the western scriptwriters, and The Writer's Journey was also recognized as a must-read for Hollywood filmmakers.
About the author:
Christopher? Vogler, an internationally respected screenwriter and master of writing skills, has been a screenwriter consultant for major Hollywood studios all the year round, which has influenced the story creation of famous films such as The Lion King, Fight Club and Thin Red Line.
(Douban score: 7.8)
Recommended reason:
In this book, the author leads readers to understand the whole writing process in detail: from the beginning to prepare to study products and markets, to put ideas into writing, and finally to polish them into excellent works. In the book, the author provides proven expert advice on how to write a copy that makes consumers willing to buy products.
About the author:
Joseph? Sugarman, the author of the best-selling book The Power of Success, is well-known in the advertising field as a legend of copywriting. His advertisement made countless customers take out their wallets willingly.
(Douban score: 7.1)
Recommended reason:
The subtitle of this book is very interesting: "Turn copywriting into a money printing machine", which is indeed a tool to teach you how to turn your copywriting into a more profitable one. In the book, the author deconstructs the four golden rules of touching copywriting, discloses 18 copywriting methods, 75 practical cases and more than 111 explanatory illustrations.
About the author:
Guan Jianming, a former Ogilvy & Mather advertiser and known as Lao Guan in the marketing circle, once worked for Mercedes-Benz and helped a medical enterprise to increase its performance by 11 times in four years. Later, he wrote a promotion copy for zebra craft beer, which increased the average order conversion rate by 76.86%, and one tweet directly sold 358,111 products.
(Douban score: 6.8)
Recommended reason:
For operators, copywriting ability can be said to be an essential ability for this position, so how to improve writing should be paid attention to by every operator. This book explains the writing methods of different types of manuscripts in great detail and is a very practical reference book.
About the author:
Dr. Laura Brown, * * * has thirty years' experience in writing counseling, and worked as a consultant in many writing workshops and expert associations, designing writing training programs for different institutions. Dr. Brown has also taught literature writing courses at Columbia University and the University of Aina in the United States.
(Douban score: 8.3)
Recommended reason:
In "Entrepreneurial Difficulty", the author starts with his own entrepreneurial experience, and based on his nearly 21 years of experience in entrepreneurship, management and investment in Silicon Valley, he has made an analysis of the establishment, operation, talent selection, corporate culture, sales and the relationship between CEO and board of directors of startup companies (especially Internet technology companies).
About the author:
Ben? Holovitz, one of the earliest Internet pioneers in Silicon Valley, was called "the management mentor of our young entrepreneurs in Silicon Valley" by mark zuckerberg. In the harsh environment of the internet bubble, he led the company back to life several times, and finally successfully sold the company to HP at a high price of $1.6 billion.
(Douban score: 8.3)
Recommended reason:
As the theoretical pioneer who first put forward the concept of "growth hacker" and the actual combat leader who led Dropbox to achieve 511% growth, the author shared in the book how to build a growth hacker team across departments and the specific action guide to achieve double growth of users and profits. Once the book was published, it was regarded as the operating standard by technology companies.
About the author:
Sean Ellis, co-founder and CEO of GrowthHackers.com, the leading growth hacker network community. The website has 1.8 million global users. Sean put forward the term "growth hacker" in 2111 and was also the initiator of the growth hacker conference. Business think tanks for startups and Fortune 111 companies.
(Douban score: 8.6)
Recommended reason:
In this book, psychologist Dr. Robert B. Cialdini explained to us why some people are very convincing and we are always easily deceived. The six psychological secrets hidden behind impulsive obedience to others are the root of all this. Those persuasion experts always use them skillfully and let us submit.
About the author:
Robert B. Cialdini. It is a world-renowned authority on persuasion and influence research. He received his Ph.D. and postdoctoral degrees from the University of North Carolina and Columbia University, respectively, and devoted himself to the study of persuasion and obedience behavior for more than three years. He is currently a professor of psychology at Arizona State University.
(Douban score: 8.2)
Recommended reason:
In his book, the author describes the collective mentality very exquisitely, which has exerted a great influence on people's understanding of the role of collective behavior and their thinking on social psychology. Its viewpoint is novel and its language is vivid, which is also a must-read masterpiece for operators.
About the author: * * * Gustav? Le Pen, a famous French social psychologist. Since 1894, he has written a series of social psychology works, the most famous of which is this book, which has been translated into nearly 21 languages and still has a wide influence in international academic circles.