At present, all of us are concerned about the progress of new pneumonia in Wuhan. Up to now, there are more than 41,111 confirmed cases in China. It can be seen that the spread of pneumonia is still very fast, which has also delayed the start of many industries, including the real estate industry. So let's discuss how much the new pneumonia epidemic has affected housing prices. In the face of the epidemic, how should housing enterprises respond?

the impact of the new pneumonia epidemic on housing prices

the impact of the epidemic on housing prices should be visible to the naked eye. However, the losses suffered by many real estate enterprises during the epidemic period are also visible. All industries affected by the epidemic will definitely slow down the economic growth rate, so the loan interest rate will definitely be lowered in the future. As a property market that contributes to economic growth, it may also be reduced by the interest rate reduction, which will reduce the loan cost of buyers.

Therefore, as long as the epidemic situation quickly subsides, the property market will resume production order as soon as possible. So this year's housing prices will not be affected too much. It may even be driven by the influence of policies and continue to rise.

in the face of the epidemic, how should housing enterprises deal with it?

1. Turn from offline sales to online sales

In the past two days, many real estate projects have responded quickly, opening online sales offices one after another, guiding customers to see houses through video and VR, and consulting property consultants online to make full preparations for future sales. In order to better guide customers to look at the house online, the online sales office also issued a detailed operation guide, which was pushed to customers through small videos.

In addition to project introduction and online consultation, the online sales office can also guide customers to share one-click to friends circle and WeChat group, so as to realize the fission spread of social circle. Make good use of this time to store customers online. Once the pneumonia epidemic is completely controlled, the purchase potential accumulated in these months will break out, which is a good opportunity for housing enterprises.

2, product iteration, green and healthy housing will sell well

Just like SARS, healthy housing will become the biggest selling point in the face of epidemic disease. This is a great benefit to those housing enterprises that focus on product strength, such as Jinmao's health technology residence, which will be more strongly sought after. Those housing enterprises that have accumulated a certain amount of deposits on their products will also quickly update their product lines and configurations to catch the eye of this round of customers. And those housing enterprises that have always lacked product strength will find it more difficult to sell houses.

3. Make full preparations for the company's capital situation

It is expected that the sales in the first quarter will be bleak, and we must make full preparations for housing enterprises with tight funds. Although the financing of the real estate industry is not easy now, there is still a lot of room for operation.

the impact of novel coronavirus on real estate is far greater than that of SARS in 2113. Because this time the epidemic spread from point to area, and then spread further from area to area, it began to prevent and control, which was more difficult and passive than dealing with SARS. This negative force will continue further.