What are the subjects of "Exhibition Planning and Management" taught by "One"

The main subjects of the self-taught exhibition planning and management major are: management economics, enterprise management, introduction to international trade, marketing, accounting, human resource management, market research and prediction, exhibition practice, conference organization and management, exhibition design and computer-aided design;

Scene making, exhibition equipment management, exhibition etiquette, advertising, public relations, business negotiation, exhibition economy and practice, exhibition overview, exhibition copywriting, exhibition operation and management, exhibition marketing, etc.

(1) Extended reading of exhibition management courses

Employment prospects:

There are more than 1 10,000 employees in the convention and exhibition industry in China, and there are10.5 million managers engaged in business planning. Among them, there are less than 200 professionals with exhibition management and operation in China, and the number of exhibition designers is insufficient 1%. The ratio of exhibition design talent vacancies to job seekers is 10: 1.

In the Ministry of Labor and Social Security, 10 new occupations have been officially released to the society, among which exhibition designers, as the most promising new occupations, rank first in 10 occupations. According to the data of Shanghai World Expo, the demand for exhibition talents for Expo 20 10 will reach 654.38+million. There is at least a shortage of high-quality exhibition talents 10000, and the demand for exhibition talents in the World Expo is not yet saturated.

Among them, the core is exhibition operation talents, such as organization, planning and management talents. The shortage of exhibition talents will inevitably bring higher returns. The annual salary of auto show and exhibition management talents in Beijing and Shanghai has reached 600,000 yuan, and the general situation is about 6.5438+0.5 million yuan.

At the same time, Chongqing's convention and exhibition industry has developed rapidly. In 2008, there were registered exhibition companies 17 1 in the whole city, with more than 4,000 employees, and * * * held exhibition activities for 2 18 times, with a direct income of 690 million yuan, driving industries such as catering, entertainment, transportation and communication, advertising and decoration to 4.5 billion yuan, which has become a new growth point to promote economic development.

Second, the main courses of exhibition management

Exhibition management (junior college): investigation and prediction of the market source of practical writing; Exhibition introduction; Exhibition policies and regulations; Exhibition marketing; Principles of modern business etiquette management; Introduction to exhibition economy and law

Exhibition Management (independent undergraduate course): Exhibition Project Management Exhibition Psychology Conference Operation Management Exhibition Venue Management Exhibition Customer Relationship Management Exhibition Enterprise Strategic Management Conference Hotel Management Exhibition Management Information System Exhibition Introduction Exhibition Economics Exhibition Marketing

Now the exhibition industry has just started in China, and education can't keep up with the market demand for talents. At present, exhibition work is basically a half-way monk, and so is efficient education. There is no standard, the curriculum is not standardized, and the selection of materials is also very chaotic. Needless to say, the teacher is not from an ordinary class. In order to focus on solving the vacancy of exhibition talents training, colleges and universities invite teachers from other majors. Adding the word exhibition before the original course becomes the teacher who pays for the exhibition. There is a shortage of talents in the exhibition industry now, really.

3. What is exhibition management?

Familiar with the development history, present situation and trend of exhibition management at home and abroad, able to independently engage in exhibition planning, exhibition evaluation, exhibition planning and monitoring, exhibition financing, exhibition procurement management, exhibition contract management and other work in some engineering fields.

As an economic form, exhibition economy not only directly affects the rapid development of urban economy, but also involves many aspects of social life. It can realize the exchange between industries, cultivate emerging industrial clusters, and directly or indirectly promote the development of a series of related industries and promote each other. There is a big gap between China's professional skills and management level of convention and exhibition industry and developed countries. The society urgently needs a large number of professional exhibition planners. There are more than 1 10,000 exhibition employees in China, including10.5 million managers at all levels engaged in business planning. The convention and exhibition industry, known as "sunrise industry" and "money-scattering industry", is rising rapidly with the rapid development of China's economy. Shenzhen convention and exhibition industry faces many opportunities and challenges. Shenzhen is an international city. Internationalized manufacturing, logistics, finance and other industries need to go to the world market and show their strength to the world. In the process of internationalization, the convention and exhibition industry provides comprehensive and high-quality information services and business platforms.

Employment direction

(1) Grass-roots managers of various business departments of exhibition enterprises;

(2) Management personnel of market development department of exhibition enterprises;

(3) Management personnel of the project department of the exhibition enterprise;

(four) the management personnel of the planning department of the exhibition enterprise;

(5) Management personnel of project design department of exhibition enterprises;

(6) exhibition project broker.

Generally speaking, graduates majoring in exhibition management can engage in market research, planning, organization, management and operation of exhibitions in exhibition industry, tourism (exhibition tourism), advertising, government propaganda departments, enterprises and institutions, public relations departments and development departments. At the same time, students majoring in exhibition management can also engage in grass-roots management, copywriting, news media, conference marketing and other positions in related industries; In short, as a new major, there is still a big talent gap and a wide range of employment.

What courses does the exhibition major study?

Main courses of exhibition economy and management specialty:

Political economy, microeconomics, macroeconomics, monetary banking, accounting, management, financial management, marketing, public relations, consumer behavior, market research and prediction, exhibition introduction and exhibition economics.

The major of exhibition economy and management focuses on moral education, ability and quality, and cultivates middle and senior exhibition management and practical operation professionals who meet the needs of modern economic and social development, have a profound theoretical foundation of economic management, systematically master management skills and methods, have an international vision, innovation and speculative spirit, and can engage in management, research, planning and education in * * * departments, scientific research institutions, universities, exhibition industry associations, exhibition professional organizations and enterprises and institutions.

What courses should be taken in the planning and management of Wushu exhibition?

Main professional courses:

Exhibition economics, introduction to management, exhibition marketing, internal management of exhibition finance, exhibition capability information system: exhibition facilities management, exhibition logistics service management, exhibition design and planning, international and domestic exhibition laws and regulations, exhibition industry human resource management, exhibition contract signing, public relations, sports event organization and management, concerts, large-scale celebrations, exhibition basic knowledge, exhibition economy, exhibition marketing planning, computers and related courses.

Training objectives:

This major trains high-quality backbones with college level and certain management knowledge such as project management, marketing management, financial management, information management and human resource management. Understand the exhibition business, market and management, and master practical skills and technologies, and be able to organize and manage various international and domestic exhibitions.

What courses should be taken in the planning and management of "Lu" exhibition?

The planning of exhibition strategy refers to the activity of making full use of existing information and resources, judging the trend of things' change and development, comprehensively conceiving and designing, and choosing reasonable and effective schemes to achieve the expected goals. Planning is a comprehensive system engineering, with the goal as the starting point, information as the basis and creativity as the core. Exhibition planning is an activity in which exhibition enterprises make overall arrangements and forward-looking planning for the establishment, scheme implementation, brand establishment and promotion, exhibition-related activities, exhibition marketing and exhibition management of exhibition projects according to the information collected and mastered. Exhibition planning comprehensively designs the whole process of exhibition activities and finds out the best scheme to realize the goal of exhibition activities for enterprises.

What are the main courses of exhibition economy and management?

Main course of exhibition economy and management;

Political economy, microeconomics, macroeconomics, monetary banking, accounting, management, financial management, marketing, public relations, consumer behavior, market research and prediction, exhibition introduction, exhibition economics, exhibition economics, etc.

What specialized course does exhibition planning and management belong to?

Actually, it is a kind of public management.

What is the self-taught test for the exhibition management major in the Ninth Five-Year Plan?

The exhibition management major mainly elects the following courses:

Course code course name

03706 ideological and moral cultivation and legal basis

Introduction to 03707 *** Thought, * * Theory and "* * *"

02 126 applied writing

000 18 computer application foundation

000 19 Computer Application Basis (Practice)

000 12 English (1)

00 178 market survey and forecast

principles of management science

Introduction to 03875 Exhibition

08883 exhibition policies and regulations

03872 exhibition marketing

03873 Modern Business Etiquette

08884 exhibition economics

08885 Exhibition Management Service Skills Assessment (1)

00040 Introduction to Law

What can the exhibition economy and management major learn?

Exhibition major is a new modern industry, and its income is still relatively high. After all, the industry is sunny.

The course of exhibition major in Zhejiang College of Shanghai University of Finance and Economics was searched online.

Exhibition economy and management: the academic system is four years, and the bachelor's degree in management is awarded.

Training objectives: This major takes festivals, events, conferences and activities as carriers and tools to spread the contents, technologies, products and images of enterprises and institutions, cultivate the thinking of "event management" in the exhibition curriculum system of European and American universities, and show innovative and creative talents or applied senior business planning talents who can plan, understand communication and manage well in the job market.

The main courses are: management basic course modules (management principles, strategic management, human resource management, etc. ); Professional course modules (exhibition service management, exhibition project management, exhibition planning, advertising creativity, exhibition design, museum exhibition, exposition, destination management, business communication, second foreign language, etc.). ); Optional module of vocational qualification examination (exhibition planning or business planning).

Employment orientation: engaged in industry management in national administrative or public institutions such as commerce, culture, art, tourism and museums; Engaged in festival planning and management in film and television companies, cultural media, game industry, exhibition venues, competition venues and art venues. ; Engaged in corporate image, organizational culture and business activity planning and management in industrial and commercial enterprises (such as financial institutions and large manufacturing enterprises); Engaged in exhibition service and management in traditional tourism enterprises (such as high-star hotels and large travel agencies); Seek free entrepreneurship in the above industries.