Hotel direct sales refers to a sales method in which hotels sell hotel rooms and services directly to consumers. This model eliminates the participation of middlemen or agents, and hotels can directly establish contact with customers and provide better prices and services. Hotel direct sales can save costs, improve revenue, and also help to improve customer satisfaction and trust.

Hotel direct selling attracts customers with more favorable prices and attractive reward programs. For example, the hotel will provide discounts, early bird discounts, connecting discounts, weekend specials and so on. Moreover, customers can get more detailed information on the direct selling website and communicate directly with the hotel, so as to better understand the hotel's services and facilities and make better choices.

hotel direct sales can not only improve customer satisfaction, but also enhance the popularity of hotel brands. Through direct selling, hotels can establish direct contact with customers, understand their needs and feedback, and provide better service and experience accordingly. This interactive way helps to improve customer loyalty, brand loyalty and word of mouth. Therefore, for hotels, direct selling mode has become one of the important strategies for brand building and development.