The difference between diet brand and FMCG brand is different in product positioning and product characteristics.

1. Catering brands refer to brands that mainly provide food products or services, while FMCG brands refer to conventional consumer goods and services that are frequently used in daily life, with lower prices and shorter life cycles.

2. Catering brands focus on one or several kinds of food, such as catering, instant food, leisure snacks, etc., and their products are characterized by taste, quality and nutritional value, while FMCG brands have a wide range of products, such as shampoo, shower gel, toothpaste, paper towels, etc., covering all fields and having a wide range of consumers.