How to write a planning letter, welcome to read the planning letter of the outreach department pulling sponsorship provided by my organization.

Outreach Department to pull the sponsorship of the planning letter a

I. Purpose: In order to cooperate with the College's fourth Skills and Culture Festival, and actively participate in it.

Scope: Xiasha area (can also be developed to Hangzhou city).

Second, the activity of the advantages of our hospital:

This activity is a hospital-level activity, involving all teachers and students of our hospital, nearly 10,000 people, is a very active and active group, but also a large consumer group. For this group of people of similar ages and interests, they all have such consumption characteristics:

1. The range of consumer groups is concentrated, targeted, and the consumption is large.

2. Easily influenced by the surrounding environment, consumption is easy to guide.

3. Easy to form a trend, and quickly radiate to the surrounding areas.

4. Strong receptivity, especially to new things.

Third, the business compensation plan

Name Form Remarks

1. flyer publicity flyers on the company to appear as a sponsor or at the same time distribute the company's flyers The project can be independent

2. pamphlet publicity such as the company has its own new pamphlets to help distribute by the merchants to provide their own

3. poster publicity Poster on the business to appear as a sponsor, and can be printed on the poster, and can be used as a sponsor to provide a sponsor to provide a sponsor to the company. Poster publicity Poster with the identity of the sponsor, and can be printed on the company's logo business can also be designed by their own design

4. Easy to pull the treasure publicity Businesses who have easy to pull the treasure we can assist in the day of the event to be placed by the business design to provide

5. display board publicity Display board can be affixed with a part of the sponsors of their own 1-2 posters This board is not subject to the influence of the publicity of other organizations

6. Posters of the sponsors' flyers and posters will be posted on the school and apartment bulletin boards, which will be updated once every two or three years

7. Banner publicity Banners with the characteristics of the companies can be hung in the apartments and school aisles. The company's culture can be integrated into the website reports on this event, it is best to have electronic information merchants

10. radio station publicity company information can be broadcast in the school radio station columns to be charged for some publicity funds

11. on-site show can be introduced to the sponsors on-site need to be provided by the merchants of some of the physical objects and information

12. publication publicity tracking in the publication Voice of the Society has a historical value

13.

13. Prize publicity Prizes sponsored by the company or can be printed on the pattern across the region head and face

14. Product publicity The company's products can be used as the only designated supplies for the event Sponsored products must meet the needs of the site

15, staff supplies publicity Staff can wear clothing printed with the logo of the merchant's work, on-site props, etc. The sponsorship of this project can be across the Association of Public Association of all the activities of the current term

16. All activities

16. Consultation point publicity Two days before the event and on the day of the event can be set up to accept students to consult, so as to introduce your company It is best to give the consultants a little money in return

17. Promotion point publicity On the day of the event, you can be in the field of promotions to charge some additional venue fees

18. Layout can also do some with the company's characteristics of the game

19. guest speakers Your company can send a representative to participate in our activities, and during the activities of the identity of the guest to speak on the stage It is best to speak at the beginning or in the middle

20. on-site acknowledgement During the event, the company name to the form of verbal acknowledgement, and by the presiding officer, the performer, the game player to publicize the business slogans, banners, etc. The effect is very obvious

21. The effect is very obvious

21. questionnaire survey on the day of the event can be questionnaire survey at the counseling office, it is best to have a lottery

22. media publicity If necessary, you can invite major media in Guangzhou to interview to sponsor a large amount of money can be

23. image planning The company after the event can be negotiated to cooperate with the planning of an image show inside and outside of the school can be, but the cost of another fee

Fourth, the merchants in our hospital publicity methods. The company's publicity in our hospital:

1. Banner hanging in the aisle of the teaching aisle and apartment a week before the end of the event hanging sensation, at a glance, lasts for a long time The company in the name of the private sector can not be applied to the banner hanging

2. Poster publicity in the school's various bulletin boards to put up a large-scale posters, the content of the passion, vitality, but not lose the freshness of the elegance of the relevant activities to ensure that the publicity of the case, can reflect the sponsors In order to ensure the publicity of related activities, can reflect the interests of sponsors. One week before the event, the posters will be pasted in two times, on the bulletin boards of Hangzhou Vocational College and on the bulletin boards of students' apartments (the apartments of the college are in the polytechnic living area and the media living area, which can be used to publicize the two schools again). Placed inside and outside the school population is more active, the population flow on the road and dormitory area, it is recommended that the company to participate in the design of posters and flyers and their own production, in order to achieve the best and most comprehensive effect on the company's publicity.

3. Leaflet distribution Each dormitory area of each dormitory, the first week in two distributions Leaflet distribution of the company's image will be in "close" contact with everyone, the leaflets can be distributed together with the business flyers.

4. exhibition boards in the apartment dining hall and basketball court each put a piece

5. product exhibition in the activities of the venue outside the exhibition space, the company's products for small exhibitions. On the day of the event, the company's products will be displayed, attracting the attention of school visitors and passers-by. It is recommended that the company prepare the company's characteristics of the audio-visual products played on-site to achieve the best results.

6. On-site introduction show three days before the event to publicize the effect of good, vivid image, such as handsome singing and beautiful sexy girl handout effect is even better, the effect of this method has been proved extraordinary.

V. Guidance material on sponsorship

1. Familiarize yourself with your own school, your own association.

2. Collect information on recent activities inside and outside the school, by collecting this information you can make it clear what companies are interested and what companies are not interested.

3. After targeting a company, get an initial understanding of the company and seek topics and points of cooperation.

4. Prepare more information before departure, can be the school of the same type of activities on the good side or the association of some historical classic information.

5. Choose your partner, each time to pull sponsorship is best 2-3 people in a group, men and women. Divide the work: who do record, who explain, who answer questions.

6. Choose a good route to go, clear company address (the best to go to a number of), and with the person in charge of the company to make a good time by phone.

7. Going out to pull sponsorship, in addition to pulling sponsorship, your line of action represents the image of the Association, so pay attention to words and deeds, attire.

8. La sponsorship of the biggest wealth is not to pull the sponsorship, is that you can contact a company, or even a company's senior. Understand their operations and thinking. And then turn it into your experience and wealth

Outreach Department of sponsorship plan two

A new semester has begun, we are all intoxicated and new students to meet again in the joy, and our student union outreach department to start a new semester's work.

Since our senior has already graduated, the important cadres of the Outreach Department have been reelected. Of course, we are not yet very experienced and can only move forward slowly under the guidance of our seniors and our own exploration, but I believe that our ability will soon be adapted to the work of the Outreach Department.

This semester our main work is to help the school activities and other sponsorship, which requires our efforts:

Activity Planner Table of Contents:

1. Preface

2. Market Analysis

3. Introduction to the event

4. Propaganda Plan

5. Budget

6. Appendix, Remarks

6. 6. Appendix, Remarks

I. Introduction

2. Preface

As the spokesman for youth, college students are always full of youthful vigor, full of fervent passion, campus college students have their own consumption characteristics: the scope of the consumer group is concentrated, targeted, large consumption; easy to be influenced by the surrounding environment, easy to guide the consumption; easy to form a trend, and quickly radiate to the surrounding areas; receptive to the ability to be strong, especially for the acceptance of new things. June this year is the best time to carry out activities, the best time to promote the product, the best time for image planning. Because the university life has entered the track, everything is relatively smooth, and the month's homework is relatively less than other months, there will be more time to organize and participate in activities, not to mention the school's activities at this time of the month is also completely open, very active atmosphere. In this golden month of publicity, whichever organization is the first to plan very creative activities will be able to establish a good public image among the new students, and whichever company can do the most effective publicity in this month will be able to take over this big market of more than 20,000 people more quickly. Therefore, the College of Foreign Languages has carefully planned this party! The organization of this event is not only based on the experience of the previous three years' successful parties, but also through the analysis and discussion of the Academic Staff Office and the Preparatory Committee of the Student Union, which is very authoritative. Moreover, this event is the most characteristic of the College of Foreign Languages, the biggest one with the whole school sensational activities. It is the signature activity of the College of Foreign Languages and the highlight of this academic year, therefore, it has been highly valued by the school league committee and the leaders of the college, and has been given great support and help. In addition, this activity is also supported and participated by all the sister student unions, associations and student organizations of the school. It will be a refreshing experience for the participants.

II. Market analysis (the advantages of investing in college activities)

1. Compared with television, print media, publicity in the school has a good cost-effective, available little money to do the best publicity.

2. School consumption is geographically concentrated and targeted, the product brand is easy to penetrate the hearts of the people. If the company can publicize in this environment, the effect can be imagined.

3. If conditions allow, the business can also establish a long-term friendly cooperation with our student union, such as the annual *** with the planning of a party, will make the business inside and outside of the school's visibility deepened, and even radiate to the school road to various colleges and universities, extremely long-term significance!

4. Convenient application for activities: business in the university to engage in publicity or promotional activities, must go through a series of applications, and through the cooperation of the College of Foreign Languages and our company can be convenient to quickly get the approval of the school, and get our college and the various departments of the strong collaboration with.

5. Efficient and inexpensive publicity: We have accumulated a lot of experience in publicizing the past activities in the school, and we have a strong publicity network in the school, which can achieve good publicity effect in a short time. And there are enough human resources for your company to complete the publicity activities!

6. The event will have more than 10,000 people to understand, and at least 500 people can enter the field to participate in (due to the limitations of the venue can not enter too many people), and will be widely circulated in colleges and universities.

7. If this kind of activity can be successfully organized again, we will plan more activities in the second half of the year, and the spectacle will be unprecedented. This event as a key shot, far-reaching significance, unlimited business opportunities!

III. Activity Introduction

1. Purpose of the event:

This event is a large-scale featured activity in the spirit of enriching the campus culture, activating the campus atmosphere, and improving the visibility of the college.

2. Organization:

Organizer: College of Foreign Languages, XX University of Science and Technology

Co-organizers: student unions and associations of various colleges

Sponsors: ?

3. Activity time:

200*-5-16, 7:00?10:30pm

4. Activity place:

School auditorium

5. Activity process (plan)

IV. Publicity Plan

I. Project Content Project Content Time and effect

Banner

Hanging in the teaching three buildings and school aisles hanging a week before the event until the end of the event at a glance, the duration of a long time The company in the name of the private sector can not apply for a banner to hang.

Poster publicity

Posters in the school's bulletin boards, in order to ensure the publicity of the event, can reflect the interests of the sponsor. Student residence bulletin boards. Placed on the campus of the large flow of people on the road and in front of the cafeteria, it is recommended that the company to participate in the design of posters (panels), flyers, programs, in order to achieve the best and most comprehensive effect on the company's publicity.

Exhibition board

Three days before the event, in front of the cafeteria and teach three each put a display board, the location of the position of the eye-catching, not subject to the influence of any other organization's publicity the board for the exclusive ownership of the Student Union of the College.

Outside publicity (sponsorship enough) with the progress of the school publicity, synchronized outside publicity, in the sister colleges and universities in the main bulletin boards to put up posters, to their students to distribute flyers three days before the event, the company's image will be pushed to the Xuefu Road colleges and universities.

Website

The activity plan will also appear in such as? China Blog? World Manager Blog? The program will also be featured on websites such as the China Blog, World Manager Blog, and the Zhenjiang House. Zhenjiang Home? and other websites with strong regional influence.

School media: school radio station, it is recommended that the company to prepare their own 1 ~ 2 minutes of recorded programs, broadcast in the radio station; the relevant information, has been prepared for publication layout

II. Name Form Remarks

The right of title This activity can be? Sponsor? etc. to name. The total amount of sponsorship should be more than half of the title right (5000 yuan)

Leaflets Leaflets on the company to appear as a sponsor or at the same time the distribution of the company's leaflets (the project can be independent of the merchants to provide their own)

Poster publicity Posters on the business as a sponsor to appear, and can be printed on the company's logo (merchants to design their own can)

Exhibition boards publicity The exhibition board can paste part of the sponsor's own 1-2 posters (this board is not subject to the influence of other organizations publicity)

Publicity columns publicity Sponsor's leaflets and posters we in the school bulletin boards and apartment bulletin boards posted

Banner publicity, in the activities of the site and the school aisle can be hung with the name of the merchant's banner

Broadcasting radio publicity The company information information can be broadcast in the school radio columns (the merchant can also design their own). Radio station column broadcast (to charge some other publicity funds)

Prizes publicity prizes sponsored by the company, or can be printed with a pattern

Product publicity company products can be the only designated as the activities of the supplies (sponsorship of products must meet the needs of the scene can be)

Staff supplies publicity staff can be printed with the logo of the business clothing work, the scene of the props, etc. The project sponsorship can be across the college semester, and the project sponsorship can be used in the school's school. Project sponsorship can be across all the activities of the College this semester

Guest speakers Your company can send a representative over to participate in our activities, and can be during the activities of the identity of the guest of honor to speak on the stage

Media publicity If necessary, we can invite the Zhenjiang media (radio) to interview. To sponsor a large amount of money can be

Product agency Your company's products can be our student body agent can be a long-term cooperation

V. Budget

The budget of the event was $20,000 per year. Budget

Item Quantity Unit Price Total Amount Description

2 large posters, 40 yuan / sheet. The company can also provide (such as external publicity need 4)

XX copies of leaflets 0.15 yuan 300 yuan, and strive to be exquisite, have a collection value (above the company and the activity of publicity, in the above can be printed on the number of the activities held before and after the lucky draw can be held)

Program 1000 sheets 0.2 yuan 200 yuan, above the company and the activity of publicity.

2 banners 64 yuan / Zhang 128 yuan one at the event site one in the school aisle

Digital photography 50 yuan including batteries

1 set of audio equipment 50 yuan to rent for a day

props 500 yuan, including costumes, performances, etc.

utensils 50 yuan, including transparent glue, plastic thread, scissors, etc.

50 prizes 2-5 200 yuan. -5$ 200$ for winners and guests

Staff water and food for 50 people 5$ 250$ to be decided on the day

Food 300$, also provided by merchants

Drinks 100 pcs 2$ 400$ (also provided by merchants)

Total $

Supplementary sponsorship program:

(1) Exclusive sponsorship

Exclusive sponsorship has the right to be the sole sponsor of a show. >

Exclusive sponsorship has the title of the event and owns all merchant compensation plans for the event.

(2) multiple co-sponsorship (consider 2-3, each sponsor about XX dollars) sponsorship of the most can get the right to the title, the other sponsors as a unit of acknowledgement appear in the event. Enjoy some of the terms of the Merchant Compensation Program, specifically by the amount of money sponsored by the decision.

(3) Merchants can self-select promotional methods, different promotional methods to sponsor different funds and in-kind. Merchants can also provide their own program to us. If it is a win-win effect. We will be happy to accept.

In addition to sponsorship funds, the company can also consider sponsorship in kind, such as sponsoring the gift of the event. Provide your company's souvenirs to the admission, such as food and beverage companies can sponsor the food and beverage required for the event.

The event? The form of novelty, strong lineup, the object of a wide range of wonderful programs, the scale of the huge? The most for the University of Science and Technology, will bring unforeseen publicity for the business and business opportunities.

Currently, the potential customer categories:

Mobile phones, beauty salons, clothing, catering

A little bit of advice on pulling sponsorship:

1.

2. Collect information on recent activities inside and outside the school and the activities of other student unions. By collecting this information, you can make it clear what companies are interested and what companies are not interested.

3. After locking in a company, first have a preliminary understanding of the company and seek topics and points of cooperation.

4. Prepare some more information before departure, which can be the good side of the same type of activities in the school or some of the classic activities of the student union information.

5. Choose a good route, specify the company's address (preferably more than one at a time), and make an appointment with the person in charge of the company by phone.

6. Going out to pull sponsorship, in addition to pulling sponsorship, your line of action represents the image of the student body, so pay attention to words and deeds, attire.

7. The greatest wealth of sponsorship is not to pull or not to get sponsorship, is that you can contact a company, or even a company's senior. Understand their operations and thinking. Then turn it into your experience and wealth.

School work done well, on their own ability is also a kind of improvement, after all, in the Outreach Department to pull sponsorship is a more difficult work, if done well, it is possible that you can pull a company's sponsorship, do not do a good job or bad luck, then you only have to work for the embarrassment of the results of zero.

But anything and everything is the need for personal effort, there will be success only with effort, it is indisputable, I believe that as long as we work hard, do a good job of outreach work is very simple.

I carefully recommend