1. Clarify your goals and positioning: Before starting operation, clarify your goals and audience positioning. Determine the values and brand image you want to convey, and try to establish close ties with your target audience.

2. Unique and interesting content: Creating attractive content is the key to attracting audiences. Look for unique ideas and stories to make your video different from other videos and attract more viewers.

3. Video quality and production level: Strive to improve video quality and production level. Master the basic skills of video shooting and editing, and pay attention to factors such as photographic composition, lighting and sound effects to make your video more attractive and professional.

4. Audience interaction and community building: It is very important to establish interaction and relationship with your audience. Responding to comments, paying attention to and interacting with other users, and participating in the activities and challenges of the platform will effectively increase user participation and fan interaction.

5. Understanding and optimization of platform algorithm: The algorithm of Tik Tok platform determines whether your video can get more exposure and recommendation. Understand and adapt to the changes of platform algorithms, and optimize your content and publishing strategy according to audience feedback and data analysis.

6. Brand image and values: Establish and convey a clear brand image and values, so that the audience can recognize and recall your short video and brand. Maintain a consistent style and theme, improve brand awareness and influence.

7. Monitor and analyze data: Monitor and analyze your video data regularly, such as the number of views, interactions and sharing. According to the data analysis, understand the audience's preferences and behavior patterns, and further optimize your content and marketing strategy.

8. Continuous learning and innovation: Tik Tok's platform and user needs are constantly changing, so continuous learning and innovation are very important. Paying attention to the latest trends and technologies, attending training courses, community interaction or finding relevant resources can help you stay competitive.

To sum up, short video operation needs to pay attention to content creation, audience interaction, platform algorithm, data analysis and other aspects. By paying attention to these key points, you can better improve the effect of your short video operation.