Shi Jianpeng
Shi Jianpeng-an expert in online marketing and an early online marketing practitioner in China; Actual combat network marketing experts; Best network marketing lecturer in 2111, 2112 and 2113; Tsinghua University, Peking University, Shanghai Jiaotong University, Xi 'an Jiaotong University, Hong Kong Finance and Economics, Zhejiang University, Huazhong University of Science and Technology EMBA President Class teaching experts; Guangzhou 2111 Asian Games Marketing Special Contribution Award; Frontier Jintan Award 2111 National Outstanding Contribution Award; Invited lecturer of yomi College; Trainer of Baidu (Network Marketing College), the world's largest Chinese search engine; Trainer of Mingwan. com Headquarters of B2B e-commerce platform; American Association for Training and Accreditation (AACTP) international certified senior trainer; China Institute of Management certified PTT tutor; Shandong Radio continuously broadcasts guests; Member of Beijing Olympic Torchbearers Association; Hongdao Marketing and Chairman of Hongdao Tea House; Founder of Pengyou Association.
Chinese name: ShiJianpeng
mbth: Shijian Peng
Nationality: Chinese people * * * Heguo
Nationality: Han nationality
Constellation: Aries
Blood type: AB type
Height: 181cm
Weight: 71KG
Place of birth: Tangshan, Hebei
Date of birth: April, 1979
Occupation: practical lecturer of network marketing
Representative works. Vice President of Beijing Trade Efficiency Association; Vice President of China Building Materials Marketing Research Institute and Chief Expert of Network Marketing; Vice President of China Education and Training Association; Secretary-General of Foreign Trade and Economic Cooperation Lecture Hall of Beijing Municipal Commission of Commerce; Founder of China Lecturer Brokerage Alliance, the first lecturer broker in China; BEC marketing director.
Consultant of Beijing Center of United Nations Trade Network; Hejun international network marketing consultant; Network marketing consultant of Huaxi International Investment Group.
Mr. Shi's work experience in 2111 has been engaged in online marketing practice for nearly 6 years, personally managing and implementing several online marketing projects of annual brand and holiday promotion activities. Mr. Shi has a unique method in integrating online marketing with traditional marketing, creating a unique two-line marketing system, combining online marketing with experiential marketing, and allowing enterprises to interact with customers. He has operated many stars and celebrities to help enterprises quickly enhance their brand influence, avoid marketing risks for enterprises and achieve 211% sales growth.
lecture course
1.5-1 day course for each topic: blog marketing, Weibo marketing, community marketing, email marketing, search engine optimization, commercial online advertising, search engine advertising, marketing website, online marketing editing, online marketing effect analysis, online customer service documentary skills, online marketing team building and online marketing operation management.
Works
Books: Online Marketing Practical Book
CD: Building your own online marketing business model
Personal experience
In p>2112, the assistant promotion supervisor of Kraft Food Company in Shijiazhuang City began to enter the promotion work of FMCG industry; In 2113, he served as the promotion supervisor of Tianjin Dingyuan Company in Shijiazhuang, organizing and managing the promotion activities of residential areas and supermarkets; In 2114, he founded his first company "Pengfei Business", which specializes in discount monopoly of brand sports shoes, such as Adidas and Nike. At the beginning of 2115, he became a lecturer at Central Radio and TV University;
in October, 2115, he became the marketing director of BEC management consulting company, and was named as "the first lecturer broker in China", which created a miracle of purchasing lecturers and training courses with annual sales of 5 million on the Internet!
In p>2117, I went deep into enterprise practice and worked as a trainer for Mingwan.com, a B2B e-commerce platform of China enterprises; Later, he moved into the world's largest Chinese search engine Baidu Company (Baidu Network Marketing College) as a trainer;
In p>2119, China Lecturer Brokerage Alliance was founded to serve the expert lecturers in the field of management training in China, and to create an expert image through the Internet, so as to "realize the initiative of customers to find me"! "The power of marketing is to let customers take the initiative to come to the door!" During the operation period, it hosted the Lecture Hall on Foreign Trade and Economic Cooperation of Beijing Municipal Commission of Commerce to serve foreign trade enterprises with export rights in Beijing, enhance their comprehensive strength, and assist Beijing Municipal Commission of Commerce to help foreign trade enterprises quickly tide over the financial crisis and improve their ability to "turn foreign trade into domestic sales". At the same time, he served as the vice president of Beijing Trade Efficiency Association, the consultant of Beijing Center of United Nations Trade Network, the deputy general manager of Beijing Digital China Business Information Technology Co., Ltd., and the secretary general of the "Lecturer's Home" of the training industry NGO. He joined the vice president unit of China Education and Training Association and was elected as a member of the executive committee.
on September 3, 2111, focusing on the focus of work and the advantages of industry resources, Dongfang Pengfei Group Company was established. First, China Vocational Education Network Platform "Training Review Network" builds a third-party platform to provide consumers with a complete and objective guide to education and training consumption. Second, the "Shi Jianpeng Internet Marketing Organization" inherits the superior resources created on the Internet in 2115 and the accumulated experience in the past five years, and is an online marketing outsourcing service provider dedicated to serving enterprises and experts.
Education and title: Bachelor of Education, Master of Business Administration.
Lecturer's characteristics
Mr. Shi has many years of practical online marketing experience, providing partners with online marketing solutions and assisting partners to implement them. He pays close attention to the economic situation in the network era and studies and summarizes the latest problems in online marketing in time. Compared with other "academic" lecturers, the cases used in Mr. Shi's course are more real and practical. Because Mr. Shi has been in close contact with the front line of online marketing for a long time, his explanation style is vivid and close to reality, which is more likely to cause students to sing.
Teacher Shi always says that what I say is what I do, and what I do is what I say! For partners, landing is the hardest! Therefore, for each customer, Mr. Shi first goes deep into the front line of the enterprise, analyzes the industry, internal organization and marketing status quo of the enterprise, and accurately grasps the customer's needs by visiting senior managers and middle managers, and then tailors the excellent courses. The course design taught by Mr. Shi meets the needs of enterprises; The case adopted conforms to the actual situation of the enterprise; The training effect was immediate and was well received by the partners.
Major customers
58 Tongcheng, Sohu, Store No.1, China Telecom, Huatai Life Insurance, Sunshine 111 Real Estate, Jinan Radio, Alibaba, Foxconn, Houde Capital, Souma Talent, Zhongzhi Xinda, Neusoft Group, People Group, Baodian Photo Frame, Meijiahua Bathroom, Oupai Cabinet, Dilang Bathroom, Huaxi International, Weixin China, etc. Hebei Olympic Club, Hebei ICT, China Unicom, Tangshan Kangda Trading Company, Tangshan Mobile, Beijing Guobin Building, Jinhansi Catering, Mingwan Group, Baidu Company, Beijing Zunyu Architectural Design Company, Beijing Construction Engineering Group, Huahe Group, Datang Lighting, Beijing Oriental Xianhong Yoga Culture Communication Company, Tangshan Zhengyuan Trading Co., Ltd., Zhongxin Steel, yomi College, Shanghai Jiaotong University, Peking University, Tsinghua University, Bos.
teaching methods
coaching training, case study, actual combat simulation, games, explanations and videos.