1. How to write the promotional copy of Taobao Store? 1, Taobao shop copywriting generally includes but is not limited to the following indicators: market analysis, competitor analysis, target, buyer attributes, target buyer's pain point search, deep demand mining, pain point solution, product selling point refining, why choose our home (credibility and differentiation), slogan (advertising language), distribution channels and budget, division of labor and cooperation, division of responsibilities, etc.
2. When writing a copy, be clear about the purpose. Taobao's selling point is to refine the copy, and ultimately it is nothing more than increasing interaction, guiding consumption and increasing store sales. Before writing a copy, we should be clear about the purpose of the copy we are writing. Not knowing the purpose is like a leader arranging a thing, but not knowing what his purpose is often unable to satisfy the leader. Be sure to remember that in the process of writing a copy, you should repeatedly remember what your purpose is.
3. Write a copy with an outline. With an outline, the content will be orderly. Without an outline, it may be confusing when writing, and I don't know how to write next. Copywriting is different from other styles, and it will be more targeted, so you don't need too much money, just make what you want to say clear.
Second, what are the key copywriting? 1, the main picture copy must be clear and concise, so that buyers will have the idea of clicking, such as focusing on the theme of the event and promoting the theme, which are all good gimmicks.
2. The copy of the details page should be gradual, so that buyers who enter the store like it more and more. We can start with product description, store announcement and so on.
An excellent shop copy definitely needs to be verified by the market. It is suggested that merchants can write more versions and then promote them through train, which will be faster and more convenient.