People naturally like to listen to stories, accept stories and understand stories easily. When writing a copy, it is far easier for the audience to understand by telling the truth in the form of stories than by preaching.

what kind of story is a good story? The copywriting space station tells us stories that can arouse customers' emotions. So how can we arouse the emotion of a group of strangers? The mentality is: to talk about the pain similar to the audience.

at the beginning of the story, you ask the sexual problems that most fans will encounter, and then you tell these problems at the beginning of your story, all of which you have experienced, so these experiences will arouse strong emotions among fans. Do you understand this routine? When writing a copy, don't mention the product as soon as you come up. No one cares about your product. Everyone always focuses on their own problems and is eager to find a way out.

You should tell a story about a problem similar to the target customer, bring him into the plot, and then find a solution to the problem through the plot. In fact, this method is your product. When we choose the leading role in storytelling, we must not choose people with special conditions, such as Gao Fushuai and artists. Instead, we should choose people who have the same characteristics and similar experiences as ordinary people, which will easily arouse fans' emotions and enter everyone's inner world.

When telling stories, we should create plot conflicts appropriately. It can be a conflict between characters, a conflict in time, an emotional conflict, a psychological conflict and so on. Because the story has a conflict, it can catch the attention of fans, and more importantly, fans will think it is true after experiencing the success of hardships.

Copywriting Space Station has summed up a set of very effective story templates that arouse emotions. Everyone can write stories that pierce customers' hearts like bullets by applying them.

The story templates that can arouse emotions in these seven steps are:

1. Question: Introduction of my previous miserable life;

2. Frustration: Life or career suddenly encounters setbacks, and no solution can be found;

3. Rescue: I started to look for a breakthrough, but it was not smooth;

4. Turn for the better: by chance, a book or a person or a product suddenly subverts the thinking of one's brain;

5. Try: start learning new knowledge crazily and make new attempts;

6. Success: Life or career begins to turn for the better, and suddenly the future is bright;

7. Inspiration: Because I have benefited, I want to help more people succeed.

such a seven-step story routine focuses on giving people twists and turns, creating emotional tension, making him be brought into the plot by the story, affecting his subconscious mind, and thus believing your story. Let him emotionally stop, and finally can't control his desire and pay for it.