1. Geographic Segmentation:Region, Environment.

2, demographic segmentation: age, income, occupation, education

3, psychological segmentation: purchase motivation, lifestyle, personality.

4. Behavioral segmentation: pursuit of benefits, brand loyalty, purchase stage.

Two, specific market segmentation

1, geographically segmented

(1) Xixiangtang District is the largest and most populous area in Nanning City, with a high population density and close to the city, so professionals in the city become potential consumers of the project.

(2) Convenient transportation conditions, strong talent, scientific and technological resources, and the many universities in the area create a strong atmosphere of cultural life.