At present, the employment situation of college students is becoming more and more severe, and college students are even listed as "difficult to find jobs" with vulnerable groups such as migrant workers. Faced with this phenomenon, many college students choose to start their own businesses, but on this road, it is very important to find the right direction. So what are the fields suitable for college students' entrepreneurship at present? The following is the relevant information I have compiled, welcome to read!

TOP1 breakfast, leisure drinks, snacks with Chinese characteristics and other catering industries

People depend on food, and "if they don't eat for a day, they will be hungry", so the catering industry is still one of the most popular entrepreneurial industries. In addition, the catering industry has always been popular with entrepreneurs because of its lowest investment threshold.

According to the analysis of experts in the catering industry, breakfast shops, leisure drinks shops and snack bars with Chinese characteristics are the most profitable projects in catering at this stage.

Breakfast shops and leisure drinks shops have the advantages of low cost and quick recovery. The average investment cost is 211,111-211,111 yuan, and the average net profit is 25%-35%. Generally, the investment can be recovered from June to September, so they are the first choice that many entrepreneurs should consider.

industry experts suggest that it is not easy for these two types of stores to achieve better performance in a short period of time at this stage, and even it is not easy to survive in some particularly competitive areas. Therefore, entrepreneurs may wish to consider joining famous brands to start their own businesses, but they must be extra careful when choosing truly competitive headquarters.

In addition, with the gradual formation of urban construction in many places in China in recent years, entrepreneurs should change their thinking of operating "passers-by" in the past, and should focus on cultivating "regular customers and repeat customers" and creating customer loyalty.

Chinese local specialty snacks have always been favored. Another expert specially recommended: With the improvement of people's living standards in various places, compared with traditional Chinese snacks such as pot stickers and porridge, a "cheap seafood fast-fried shop" with coastal flavor may emerge in 2117.

cheap seafood fast-food shops, with a price of 31 to 41 yuan per plate of seafood, are generally accepted by urban residents, and it is said that their business is booming in some cities. However, the cost of opening a store is relatively high, about 211,111 yuan. However, if it can be operated in franchise chain mode, it can reduce the cost, increase the gross profit and increase the profit space by lowering the purchase price of seafood.

cheap seafood fast-food shops are generally suitable for opening in night markets or mixed residential and commercial areas with more people.

TOP2 urban convenience store industry with diversified services

With the steady development of China's economy and the accelerated pace of life, the convenience store industry with diversified services has developed rapidly in a few developed cities such as Shanghai, Beijing and Shenzhen, and even the daily turnover of some convenience stores has reached more than 11,111 yuan.

But the whole convenience store industry in China is still in the take-off stage. There are indications that convenience stores with diversified services will be the focus of retail development in most areas of China in the next stage.

according to the development experience of foreign convenience store industry, the basic condition for the development of convenience store industry is that the per capita income of the region reaches 3111 USD. At present, the per capita GDP of first-tier cities in China, such as Shanghai, Beijing and Guangzhou, with a population of more than 5 million, and second-tier cities, such as Shenzhen, Suzhou, Wuxi and Hangzhou, has exceeded $3,111. That is to say, the above cities have a large-scale environment for developing convenience stores, and the market space is very large.

the scale of convenience store industry is far from saturated in China. Take Beijing, an economically developed city, as an example: from the development law of convenience stores, every 3,111 people need a convenience store. Based on the population of 8 million in Beijing, Beijing needs at least 2,111 convenience stores. According to the statistics of Beijing Municipal Commission of Commerce, there are only over 311 convenience stores in Beijing at present, and there is still a lot of room for development.

health service industries such as top 3 drug stores and health food stores

With the simultaneous improvement of knowledge and income levels of China people, people are paying more and more attention to the concept of health, so drug stores and health food stores closely related to people's health are good entrepreneurial directions for Qian Jing.

From the perspective of investment threshold, the investment threshold of comprehensive drug stores or Chinese medicine stores is above 511,111 yuan on average, with a gross profit of about 35%, and the investment payback period is long, which is suitable for entrepreneurs with sufficient funds to develop for a long time.

Health food stores are divided into natural health beverage stores and health food restaurants that emphasize health preservation and dietotherapy. The latter has a higher opening cost, with an average of about 411,111-611,111 yuan. However, the investment threshold of healthy beverage stores is relatively low, and the average cost of opening a store is about 1-1.5 million yuan, which is not only easier to enter the business, but also the gross profit can be as high as 61% at present. Once successful, it will be the fastest way to make money in the health concept industry.

TOP4 processing, wholesale and retail industries

Clothing and textiles are a pillar industry that provides China with more than 9% GDP and more than 25% foreign exchange income every year, and China's textile and garment exports account for 1.5 of the world's total textile and garment exports.

"Buddha depends on gold, man depends on clothes", and today's China people "all have a love for beauty", so there are huge business opportunities in the clothing industry in cities all over the country.

take the children's wear market as an example. According to statistics, there are currently 3 children aged 1-16 in China. 811 million, the annual demand for children's wear is about 811 million pieces. The authoritative organization predicts that in the next few years, the children's wear market in China will still increase by about 8% every year, which is one of the most growing markets in China.

from the perspective of personal investment and entrepreneurship, one way to start a business in the clothing industry is to set up a clothing processing factory or studio to process clothing. The most critical point is that the design must keep up with the trend, otherwise it will not be very competitive. Second, clothing can be sold in the market, wholesale or retail.

For entrepreneurs with little capital, opening a clothing retail store to complete the accumulation of original capital is the first step towards success. Entrepreneurs with a certain amount of funds can open small sales companies as sales agents for clothing manufacturers or enter the clothing wholesale market.

There are several advantages in investing in the stalls in the clothing wholesale market:

1. The stalls in the wholesale market are fixed, which saves the renovation investment of entrepreneurs;

2. There are abundant customers, and it is easy to learn from colleagues in other stalls and sum up lessons. But competition is inevitable, so sales pressure is also the biggest difficulty in investing in stalls in the wholesale market.

TOP5 cosmetic care, slimming and other beauty industries

In the past, most people wanted to start a business, but from the recent survey of joining the entrepreneurship exhibition, it was found that the proportion of women and men wanting to start a business has jumped to 1: 1.

among other factors, the increase of women's entrepreneurial will is also due to the fact that in recent years, many women have seen business opportunities "Qian Jing" such as "makeup care" and "slimming beauty".

Women's "beautiful industry" has great opportunities to make money. Women who may care about buying food for one or two dollars are not soft in spending money in order to make themselves more beautiful. Especially in recent years, the concepts of makeup care and slimming beauty have been constantly and violently publicized, which has aroused almost every woman's natural desire to love beauty, and thus promoted the rise of the female beauty industry.

according to the statistics of trade associations, the current beauty industry market in China is about 311 billion yuan per year, and the beauty economy is increasing at an average rate of 1.5% per year, which far exceeds the growth rate of GDP.

high profits, huge market and countless new beauty products, high-tech nursing instruments and high-tech slimming equipment come out every year, which bring huge business opportunities to the beauty industry. China Beauty Economy Annual Report points out that China's beauty economy is becoming the fifth largest consumption hotspot of China residents after real estate, automobiles, electronic communication and tourism.

(1) Beauty salons focusing on makeup care With the improvement of women's economic ability and the renewal of consumption concepts, various new concepts of makeup care are changing the lives of women in China every day, and new terms such as skin rejuvenation, manicure, scalp treatment, SPA and shebin attract many female consumers to make bold attempts.

According to insiders, there used to be two or three beauticians and two or three beauty beds, and the investment of at most tens of thousands of yuan could make a beauty salon with makeup care as the main part. However, with the development of the beauty industry, it takes an average of 611,111-911,111 yuan to invest in a competitive high-end beauty salon, and its entry threshold has been greatly improved.

However, due to its high profit return, if the business is on the right track, the investment can generally be recovered within two years.

(2) Beauty salons focusing on slimming and beauty. At present, the number of people who need to lose weight in China is still rising. According to the survey, more than 71% of women are dissatisfied with their bodies. Therefore, the slimming and beauty industry has great business opportunities.

with the development of society, the slimming and beauty industry is no longer limited to the simple face and body beautification. In order to be invincible in the market competition, it is a development trend to help women improve their body and mind in all directions. Therefore, entrepreneurs should not only fully apply high-tech instruments and natural nutrients in their stores, but also combine SPA and beauty lectures, which will be the future economy of slimming and beauty industry.

baby products industry in the form of top 6 stores

how big is the baby products market? According to the statistical announcement issued by the fifth census, there are 16 million newborn babies in Chinese mainland every year, and there are about 69 million infants aged 1-3, among which the number of infants aged 1-3 in cities exceeds 11 million, which is equivalent to the total population of Australia.

According to the analysis of market data, the average monthly household consumption of neonatal products in cities in China reaches 911 yuan. Coupled with infant consumption in rural urban areas, the infant products market in Chinese mainland will exceed the market scale of RMB 111 billion every year.

There is only one child in a family, and the child is the axis of family consumption. Parents pay special attention to the safety, education and personalization of products when choosing clothes, toys and other commodities for infants, which makes parents naturally set their eyes on the specialty stores for infants and young children or the counters in their big shopping malls.

Therefore, some brand children's products with good quality and moderate price will become the mainstream of the infant products market in the future.

However, entrepreneurs must pay attention to the fact that the products in branded baby products stores are expensive and easily restricted by the regional consumption level, so they should be especially careful when choosing the site, and generally they should be located near high-end or mature communities.

TOP7 Early Childhood Education Industry

More than half of urban families in China spend more than 21% of their total family income on children every month, and 44% spend between 511 yuan and 1,111 yuan on raising children every month.

Take a city in Beijing as an example: in a family with a monthly income of 1,511 yuan, the monthly consumption of children is 532 yuan; Families with a monthly income of 5,111 yuan spend 1,135 yuan on their children. If 31% of each child's monthly consumption is used for education consumption, the early childhood education market in a city in Beijing will reach tens of billions of yuan every year.

It is a common mentality of parents in China to aspire to success for their children. In order to get ahead, many parents think that "it is worth spending more energy and money". Therefore, early childhood education is setting off a new upsurge in the whole country, and art classes, dance classes and piano classes have been set up in various places, and the business is very prosperous.

The threshold for investing in early childhood education institutions is about 1-211,111 yuan on average, and the location is more suitable for children's palaces, children's playgrounds and schools. Choosing teachers who are familiar with children's psychology and have certain practical experience is the key to winning in this industry competition. However, as long as the business is on the right track, future students need not worry at all, and they can fully recover their investment within one and a half years.

TOP8 Adult On-the-job Education Industry

With the intensification of market competition and the increase of unemployment among college graduates, more and more on-the-job office workers feel unprecedented pressure.

In order to find or keep a good job or a good salary, more and more adults in China are participating in on-the-job education, and adult education industries such as weekend training classes and night school "charging classes" are growing.

Adult education can be divided into two concepts:

One is a cram school for office workers to cultivate their second specialty, such as English, computer knowledge or entrepreneurial knowledge;

Second, take advantage of weekends to attend advanced classes for adults' personal interests, such as flower arranging art classes and ballroom dancing training classes. The former has great business opportunities at present, with an average investment threshold of RMB 1,111,111, which is more suitable for opening in business districts such as office and business districts. Teachers are the key to success. As long as the reputation is established, the business will be endless.

TOP9 elderly products and services industry

The market demand for elderly products and services in China is 611 billion yuan per year, but at present, the products and services provided for the elderly are less than 111 billion yuan per year. The huge gap between supply and demand makes the elderly industry "unlimited business opportunities".

according to the international standard that the elderly population over 61 years old reaches 11% and the elderly population over 65 years old reaches 7%, China has entered an aging society since 1999. At present, China has become the country with the largest number of elderly people in the world, and the number of elderly people over 61 has reached 1. 411 million, accounting for 11% of the total population.

At the same time, the consumption power of the elderly in China is considerable. According to the survey, at present, about 45% of the elderly population aged 61 to 65 in Chinese cities are still employed; And 42% of the urban elderly. 8% of the people have savings, and the pension alone will increase to 838.3 billion yuan by 2111, so the consumer market for the elderly should be a huge market in reality.

TOP11 automobile after-service industry

the automobile after-service market refers to the business opportunities caused by all the expenses spent on the car within a few years from the date of purchase to the date of scrapping several years later, which is called the automobile aftermarket.

Experts predict that the automobile industry will always be one of the pillar industries of China's national economic development in the next 21 years or so, and will always maintain a high development speed. Although the profit of vehicle sales will show a downward trend, the after-sales service market related to automobiles will show an upward trend.

many entrepreneurs think that it is necessary to invest heavily in car service. In fact, the capital starting point of the automobile service industry is not as unattainable as imagined. If you independently invest in an automobile service enterprise, the starting capital can be between 1-511,111 yuan.

It is also known that China's automobile beauty maintenance chain enterprises, such as Chinipu, have the basic stores with the least investment requirements, and the start-up capital is about 71,111 yuan; The flagship store with the highest investment requirements has a start-up capital of about 811,111 yuan.

if it is managed properly, the investment can be recovered in about one year, and the rate of return is very high.

insiders pointed out that in 2111, China's automobile aftermarket reached RMB 191 billion, second only to Japanese in Asia. The huge market potential of automobile beauty industry can be seen.

In a word, college students are enthusiastic about entrepreneurship and innovation. They have young blood, vigorous vigor and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. However, before starting a business, we must do market research, analyze the feasibility of the innovative projects, and then establish a project, and invest funds in a planned way to prevent entrepreneurial risks. At the beginning of starting a business, we don't want to maximize profits, but we want less risk. Only when the risk is small can the foundation of starting a business be more solid.