How to find a benchmark account?
Disassemble the benchmark account from five angles
Finally, there is a form template for account splitting.
How to find a benchmark account?
1- Search for industry keywords
Click on the user to view the outstanding bloggers on the same track.
2- Click on the topic in the explosive content
Choose popular works and follow them to find benchmark accounts.
3- Pay attention to recommendation
When you pay attention to a benchmark account, you will enter the main page, and there will be the same type of recommended account.
4- Big Data Advice
When you brush a lot of topics, big data will automatically recommend similar content to you. When you brush your mobile phone, you can pay attention to the recommended content on the home page.
5- Using Data Analysis Platform
For example, websites such as Qiangua, Mama Cicada and Shacha Tea are looking for benchmark accounts.
Classify standard account numbers
1- Big Brother level (fans 50W+)
The topic selection, planning, operation and realization of this kind of account is a very mature system, which can focus on learning: topic selection direction, long-term operation ideas and realization mode.
Double-role model level (fans 5-20W)
What needs to be understood is that compared with the big brother account, what differentiated performances are worth learning, or is there anyone? Choose a topic?
3- Partner Level (Fans 0-2W)
Focus on understanding why, at the same stage, other people's content can be popular, while your data is very general. There are still many details I haven't noticed. Learn more and analyze more.
For these three types of accounts, you need to find 5- 10 benchmark accounts.
Solve the benchmark account from five angles.
1- used for people
IP creation, account location, nickname/avatar/profile, etc.
2- Theme Selection
Theme type, theme series, update frequency
3- Content
Data analysis, such as views+likes and comments+release time, cover, title, beginning, end and text structure.
4- Number of fans
Number of fans, age, region and gender; The pain point of fans
5- liquidation mode
Access, live broadcast, private domain, shops, etc.