The biggest feature of convenience stores is "convenience"
First, time is convenient.
Second, the space is convenient, and the location of stores is flexible, filling the gap in consumption.
Third, it is the convenience of goods, selling daily necessities.
Convenience stores quickly penetrate into every corner of the city in a small mode, and generally adopt a 24-hour business model. The location of the store is more flexible, which fills the consumption gap well. The products it sells are mainly customers' daily necessities, with about 2000 kinds of business. Marketing strategy is very important if you want to run a convenience store well. According to the characteristics and target customers of convenience stores, we must formulate appropriate product strategies and price strategies, systematically reduce the management costs of chain convenience stores, improve the efficiency of logistics distribution, enhance the scale benefits, and provide diversified services, so as to improve the overall operating efficiency of convenience stores.
Convenience stores mainly focus on service quality.
Diversification of services and convenience of shopping are important features that distinguish convenience stores from other retail formats. Therefore, the core competitiveness of convenience stores lies in their ability to provide convenient goods and services.
Convenience stores have four "convenience" features different from supermarkets:
(1) distance.
(2) the convenience of shopping.
(3) Time convenience.
(4) Convenient service.