Electronic products are one of the indispensable existences in this information age. Because of the development of modern science and technology, various high-intelligence electronic products are constantly emerging. Not long ago, the patent competition for folding mobile phones also created conditions for the subsequent invention of folding mobile phones. How did the public think of the term folding mobile phones before it came out?

electronic products have always been popular in the market, so what kind of classification does the trademark of electronic products belong to in the trademark encyclopedia? Bajie Intellectual Property Trademark Encyclopedia found that it was the ninth category, and almost all the subcategories in the ninth category involved electronic products.

However, some enterprises do have some misunderstandings about trademarks, and they often confuse some similar nouns. Are these really the same? The answer is self-evident. Deyang trademark, as an important part of intellectual property rights, has become an important strategy for national development. Trademarks play an extremely important role for enterprises to remain invincible in the fierce market competition. More and more enterprises have realized the important value of trademarks and started to carry out enterprise trademark management.

① mistake a trademark as a brand

first, make clear the trademark ≠ brand, and the two cannot be equated directly. There are similarities between trademarks and brands, but brands have a broader extension than trademarks. A broad brand includes many elements such as brand name, brand culture and brand image. Brand is a market concept and trademark is a legal concept. Brand planning and promotion need to rely on the trademark as a legal carrier, and the elements related to the brand can only enjoy better legal protection if they are registered as trademarks.

② It is mistaken that trademarks are not as well known as patents

. Common types of intellectual property rights include trademarks, patents, copyrights, trade secrets, domain names, new plant varieties, etc. Among them, trademarks, patents and copyrights are the most common and commonly used. Some enterprises may think that trademarks and copyrights are light assets, while patents are heavy assets, thus attaching importance to patents and neglecting trademarks and copyrights in the intellectual property management system. This is an obvious cognitive error. In the whole intellectual property legal system, the trademark law is the most difficult to understand.

Professor JeremyPhilips of the United Kingdom once said, "Trademark law is astonishingly deceptive, seemingly obvious, but it is full of mystery. Generally speaking, the less people know about trademark law, the easier it is to mistake it for simplicity. Anyone who has carefully studied the trademark law will be surprised to find that this field is full of real problems of intellectual property rights. On quite a few levels, some basic issues of trademark law are still uncertain at present, and may always be so. In this regard, trademark law and quantum mechanics have some similarities, and the principle of uncertainty is at the center of both disciplines. "

The quantity and quality of trademark, patent and copyright will be different with different types of enterprises, and one of them may be emphasized at a certain stage of enterprise development. However, compared with the management status, the three rights should not be biased towards one another, but should be in the same position.

③ mistaken for trademark registration

Some enterprise managers think that the business related to trademarks is trademark registration, which will be used after successful registration, and that's all. But in fact, the trademark legal business is a comprehensive and systematic business system, which is not only an agent's application for registration, but also includes a series of legal business from the initial trademark system construction, trademark naming planning, prior retrieval and registration submission, to the trademark use, trademark license, trademark transfer and trademark monitoring after registration, and then to the later infringement investigation, administrative investigation, competition negotiation, competing product monitoring and judicial proceedings.

④ Misunderstanding that the trademark layout is simple

Trademark layout is the most important thing in building a trademark system, and it is also an important support for the long-term and stable development of the brand. Logo, commodity and service are three important dimensions of trademark layout, but they need to be decomposed more carefully. In addition to these three dimensions, trademark layout should also involve region, product life cycle, competing product analysis and so on.

in terms of logo layout, besides the logo used on goods or services, we also need to consider the logo that can identify the source in other scenarios, such as company names.

in the layout of goods or services, to be as comprehensive as possible, we must first cover the current use demand, secondly cover the business scope that may be expanded in the short term, and finally consider the dilution effect of trademarks. In practice, for large comprehensive enterprises, it is suggested that all 45 categories of trademark classification should be registered to form a closed loop of trademark protection, which can be used at any time when there is a demand for trademark use.

the product life cycle should be considered in trademark layout. The product life cycle is relatively long. It may take several years or even more than ten years for a trademark layout to start from the product's birth to the product's disappearance, so it is necessary to consider how to continue the brand through trademark layout in such a long time, which can be reflected in the change of serial trademarks in practice.

Trademark management is a long-term work. Enterprises should incorporate trademark strategy into their business strategy system, actively formulate trademark management system, and have a comprehensive understanding of trademarks, so as to use it in subsequent work and obtain greater value of trademarks.