A few days ago, the topic of "Meituan's fried takeaway members" jumped into the hot search list of Weibo in just a few hours, and Meituan was immediately shrouded in a "fried mystery".
The cause of the incident was that a media mogul V wrote an article entitled "I was cut by members of the Meituan", which revealed that in the process of collecting the distribution fee, the distribution fee of members was higher than that of non-members.
As soon as this article came out, it quickly detonated the whole network, and the public opinion escalated. The official of Meituan had to come out and respond: the high delivery fee has nothing to do with membership, but the positioning cache is biased.
Obviously, netizens didn't buy the official response of Meituan, and they accused Meituan of "killing cooked food" and eating badly. Meituan was engaged in industry monopoly in disguise.
What's even funnier is that a few days ago, Wang Xing, the founder and CEO of Meituan, made a clear statement at the anti-monopoly consultation meeting of China Municipal Market Supervision Administration: We should cooperate with the regulatory authorities to do a good job in Internet supervision.
unexpectedly, just a few days before and after, the "killing incident" that affected the whole network broke out in meituan.
The day after the killing incident broke out, Wang Huiwen, vice president of Meituan, Wang Xing's good brother and comrade-in-arms, announced his retirement.
The soul of the US Mission who started his business with Wang Xing when he was in college, his departure must be a great loss for Wang Xing.
In the face of this incident, all the people are waiting for an answer from Wang Xing, but this crazy person unexpectedly chose silence.
Wang Xing can be said to be a legend of Internet entrepreneurship. As far as cross-border robbery is concerned, he is a real barbarian with no sense of boundaries.
His greed has made the Meituan a success, but it may also destroy it. The internet is turbulent, and where will he lead the US delegation after losing his love?
let's take a look at Wang xing, who he is.
Wang Xing was gifted and intelligent since childhood, and Tsinghua University was a walk.
In Tsinghua, Wang Xing and his roommate Wang Huiwen developed a deep friendship, because both of them are academic scum.
Wang Huiwen is tired of being a good boy, and wants to change a lifestyle and start playing games all night in revenge. Wang Xing, on the other hand, is playing around. He doesn't attend classes every day and is bent on starting a business.
Later, influenced by Wang Xing, Wang Huiwen became interested in starting a business, and they often stayed up all night to study the issue of starting a business.
The difference is that Wang Xing likes to study directional problems, while Wang Huiwen likes to study specific operational problems.
Their passion for entrepreneurship, coupled with their different concerns in the field of entrepreneurship, contributed to the rapid expansion of Meituan, and also achieved the reputation of "the best partner" of Meituan.
After four years in college, Wang Xing has never found his own entrepreneurial direction. After graduating from college, Wang Xing went to the United States to study for a doctorate. Because of his poor grades, he had to go to a Delaware University, which ranked 61 th in the United States.
While studying in the United States, Wang Xing was not interested in studying, but still thinking about starting a business. At this time, he found that a social networking site called Friendster was very popular in the United States, and immediately decided to stop studying for a doctorate and return to China to start a business.
He sent invitations to five friends at the same time, but only college roommate Wang Huiwen and high school classmate Lai Wenqiang agreed to start a business with him.
Wang Huiwen was the first person who came to make peace with Wang Xing. He gave up the opportunity of graduate school and came to Beijing to start a business with Wang Xing with his only 2,111 yuan.
in March, 2114, Wang Xing rented a three-bedroom apartment in Beijing Haifeng Garden Community, thus starting his own business.
Two months later, Lai Wenqiang, a high school classmate, gave up his high-paying job as a programmer and came to Beijing with his luggage.
At that time, Wang Xing's entrepreneurial project had no clue. He was just learning programming with Wang Huiwen, and Lai Wenqiang's participation undoubtedly improved the technical level of the entire entrepreneurial team.
Wang Xing, who has a clear division of labor and is good at thinking, is responsible for studying the market; Lai Wenqiang is responsible for the front-end code; Wang Huiwen is responsible for the back-end code.
The new division of labor gave Wang Xing enough time to think about strategic issues, which was also a key factor for their success.
three people code words day and night every day. Four months later, the first product "Duoduoyou" was released.
the ideal is full, but the reality is skinny.
this website has been neglected since the day it was launched, and finally failed after two months of persistence.
After Duoduoyou failed, Wang Xing led his brothers to do more than a dozen projects, but they all died for various reasons.
In the second half of 2115, Wang Xing stopped blindly doing projects, but settled down to think deeply.
He thinks that social networking is the right direction, but the problem is that it doesn't segment the target population.
Wang Xing decided to build a social networking site for college students, so the intranet came into being.
This time, Wang Xing summed up the failure of his last venture, and he put his main energy and financial resources into the promotion on campus:
He spent money to sponsor the Tsinghua University Electronic Department Student Festival and lobbied students from three China universities, Tsinghua, Peking University and People's Congress, to register the intranet, and Wang Xing felt that the students from these top universities had the greatest influence;
Wang Xing was right. After the first batch of students registered to use the intranet, the intranet began to quietly become popular in these three schools.
Later, while the iron was hot, Wang Xing rented a bus to take students to the railway station free of charge, and the only condition was that he must register for the campus network.
At the same time, Wang Xing and Wang Huiwen personally went to the campus to put up posters everywhere.
Through unremitting efforts, Wang Xing finally dug up a gold mine this time, and the intranet has been widely favored by college students, attracting 1 million users less than one year after its listing.
With the sharp increase of users, the campus network urgently needs funds to upgrade servers and broadband.
Because of the lack of financing experience and Wang Xing's indifference and arrogance, Hongsha Capital originally wanted to invest in the campus network, but later, because of Zhou Hongyi's words, Hongsha Capital invested in Wang Xing's competitors, and finally the financing fell through.
Without capital, the website can't be upgraded and maintained. Wang Xing doesn't want to see the child he raised by himself die like this.
Finally, Wang Xing was forced to sell the intranet to Thousand Oaks Group for $2 million. Later, the intranet was renamed Renren, and it was listed in the United States with a market value of 7 billion, making it the fourth largest Internet company in China after BAT.
Seeing that the campus network has been developed into a golden phoenix by others, Wang Xing didn't look at the ocean and sighed, but continued his own entrepreneurial road.
After his success, Wang Xing summed up his entrepreneurial experience and said: In fact, this is a very important stage for him to grow up. If he doesn't sell it, he will expand infinitely. Failure has taught him to think and be restrained.
After the intranet was sold, Wang Xing started to have a meal again, and was forced to shut down for policy reasons.
At an annual meeting of Fanbu at the end of 2119, Wang Xing cried, and so did the team members. That year, Fanbu was forced to shut down.
After Fanfan went out of business, Wang Xing founded hainei again, but Kaixin.com beat Wang Xing out of the water just by stealing vegetables.
At this time, Wang Xing fell into deep thinking again. After analyzing various industries of the Internet, he finally put forward the famous "Wang Xing's theory of four verticals and three horizontals".
after thinking deeply about this theory of "four verticals and three horizontals", Wang Xing decided to imitate Groupon, a popular American group buying website, and do group buying in China, so the famous Meituan.com was born.
On March 4th, 2111, Meituan.com was officially launched, which opened a brand-new consumption era for the whole people.
Wang Xing's pioneering work can be described as "nine defeats and one victory".
In Wang Xing's view, starting a business is a narrow escape. Starting a business is to do something you believe and love. Even if you fail, you will feel that it is worthwhile to pay for this process.
Shen Nanpeng, the founder of Sequoia Capital, said: Wang Xing is an entrepreneur who is particularly good at thinking, and he has a clear understanding of the barbaric growth of China's Internet pattern.
Shen Nanpeng's words really hit home. Looking at Wang Xing's entrepreneurial process, at every critical moment, he found the dawn through the clouds in confusion, relying on his powerful and clear speculative power.
Wang Xing, who succeeded in starting a business, started his unbridled territory expansion just like a whale released into the sea.
there is a saying: capital is greedy, and capitalists who master capital are greedy for a long time.
It is no exaggeration to describe Wang Xing with this sentence.
When Wang Xing led the team and won the "Thousand Regiments War", the Meituan accumulated abundant funds, which also provided a strong foundation for Wang Xing's ambition.
Since then, Wang Xing has been involved in fields ranging from catering, take-away, movies and tourism to automobile, finance, travel, enjoying the economy and new retail.
Wang Xing's strong ambition has always prompted him to expand across borders.
In July 2116, Wang Xing put forward the theory that the second half of the Internet is borderless expansion.
Wang Xing is not only the leader of the takeaway industry, but also wants to be the next giant of Internet BAT.
Wang Xing's first expanded cat's eye movie can not only choose seats online, but also watch movie reviews. The purchase of cat's eye has reached 61 million in just one year, and one movie ticket out of every 11 is from the US Mission.
Wang Xing, who tasted the sweetness of expansion for the first time, extended Meituan's tentacles to the hotel industry. Meituan's hotels are different from the general online hotel industry, mainly in the group purchase prepayment mode, which completely subverts the pay-as-you-go mode of Qunar, Ctrip, eLong and other OTAs.
In 2117, Wang Xing waved his sickle at Cheng Wei, the president of Didi Taxi, and Meituan launched Meituan Taxi APP in Nanjing and Shanghai, officially entering the taxi field.
At that time, Cheng Wei asked Wang Xing: Why did you take a taxi?
Wang Xing just said lightly, I want to try.
Yes, Wang Xing just wants to try, but the scope of his attempt covers almost every corner of the Internet.
In the field of travel, Meituan also made a big move. In 2118, Meituan won mobike at a cost of 2.7 billion US dollars.
In October 2118, the Meituan and Dianping merged, and all the former executives of Dianping withdrew. The scene at that time can be described as "tragic".
Really, some people are happy and others are worried. Perhaps the most beautiful borderless deduction made by Wang Xing is the merger of Meituan and Dianping, which successfully contributed to the listing of Meituan in Hong Kong.
Wang Xing, who has suffered from capital losses, knows the importance of capital best and how high the rate of return of capital is, so the capital market is also a piece of fat that Wang Xing has always wanted to eat.
As early as 2115, Wang Xing had the ambition to build "a financial enterprise with assets of 111 billion yuan".
in may, 2121, meituan finally launched its own credit payment product-meituan monthly payment, which started a saliva war with AliPay.
In 2119, Wang Xing also personally invested in LI, a good brother of Li Xiang. In July 2121, LI was listed in the United States, and Wang Xing made a profit of 5.8 billion.
Wang Xing's borderless expansion can be described as "all comers are welcome", and he eats all the big fish and small fish.
In addition to investing heavily in the Internet industry, Wang Xing has successively invested in more than ten online celebrity products such as Xicha, which is called "online celebrity Harvester".
In 2121, Wang Xing gave priority to the US Mission, doing community group buying, and even a few cents of green vegetables business, Wang Xing did not let go.
Meituan's preferred listing indicates that Wang Xing has begun to March into the new retail field. Under his leadership, the whole network has set off a wave of community group buying, and many Internet giants such as Ali and JD.COM have also lowered themselves to sell vegetables.
Because of Wang Xing's rapid expansion, he himself has been labeled as a "borderless person" on the Internet.
Wang Xing himself is a particularly ambitious person, so he especially likes cross-border competition. As long as the time is ripe, he will strike at anyone, which is both the essence of business and Wang Xing's character.
Because of the borderless expansion, Wang Xing's reputation as a slash youth on the Internet has also been achieved.
Although Wang Xing's expansion has brought abundant funds and strength to Meituan, it has also attracted strong dissatisfaction from Internet giants because of unlimited cross-border competition.
At the same time, in order to realize his dream of territory expansion, Wang Xing always talks to his competitors from time to time.
At first, Wang Xing gave everyone the impression of being very low-key, but when you open the meal, you will find that behind this low-key man is a gangster who particularly loves people.
When it comes to people, Wang Xing can be regarded as a shoulder to shoulder in the Internet field in China.
Because Ali sold the shares of Meituan, Wang Xing was very dissatisfied with the former financial owner's father, so he once challenged Ali to have no bottom line in public.
Wang Xing said, "I would respect them more if they had a' more bottom line' in all aspects." At the same time, he also accused Ma Yun of being dishonest.
In order to get a share in the field of travel, Wang Xing also accused Didi of playing with capital, while Meituan insisted on "taking users as the center". Once a good brother, now he turned against him.
With the successful listing of Meituan in Hong Kong, Wang Xing's power to kill people is getting worse and worse. As long as there is any threat to his expansion of territory, he will kill people. Does rice become his position to kill people?
In July this year, Wang Xing wrote a speech at the dinner table about the national football team: professional football players in China did not run as well as ordinary boys in Tsinghua University in 12 minutes.
This remark immediately aroused dissatisfaction in the football field. Huang Jianxiang issued a document refuting Wang Xing's ignorance of football.
On August 3rd, Wang Xing released another message about Intel: Real high-tech products are not afraid that a country will not open its market to you, but that a country is afraid that you will not sell it to it. A typical example is Intel's chips.