what business does Heyuan do well? In the streets, we can see many lifestyle supermarkets and convenience stores joining in. If we look closely, we will see that many of them are franchise chain stores, such as Wal-Mart, CR Vanguard Supermarket, Shuigongguan Chain Supermarket, 7-11, Meiyijia and so on. Why is this happening?

nowadays, most retail enterprises with extremely large operation scale implement chain operation, which is definitely not a coincidence, but a subjective and objective reflection of the laws of commodity and commercial retail. Chain operation makes the professional, systematic and scientific division of labor better established and perfected, and scientifically and reasonably organizes the logistics industry, enterprise operation and management, thus greatly reducing the market price of goods.

the reason for this situation is that the chain operation has organized the scattered business entities and has the advantage of operating scale. The most obvious similarity of chain operation is unification, shop name, advertisement, decoration, etc., and more importantly, unified purchase, settlement and management. This will lead to the advantage of scale of operation, and it can purchase from manufacturers on a large scale, and even directly produce its own brand goods, so it will gain a certain price advantage.

At the same time, retail enterprises in franchise chain stores will establish a unified distribution center, which will reduce the retail cost. Moreover, retail enterprises in franchise chain stores can gain brand advantages. Many people go to supermarkets and convenience stores to join in and worry about buying fakes, especially cigarettes, so they are more inclined to go to stores in franchise chain to buy them.

In terms of marketing promotion, opening a franchise chain-based lifestyle supermarket and convenience store is also an advantage in scale, which can concentrate on purchasing many cheap and high-quality goods and promote them in large quantities, and at the same time promote products online and offline. In terms of management and training, we can carry out unified management and training for the employees of the company, which is also impossible for a single store. The above is the advantage analysis of franchise chain convenience store that Xiaobian knows. I hope I can help you.