1. Main subjects: economics, business administration
2. Main courses: management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, introduction to tourism, tourism economics, hotel management principles, tourism resources and development.
3. Main practical teaching links: including tourism industry investigation and internship in tourism enterprises, which are generally arranged for 11-12 weeks.
4. Length of study: four years
5. Degree awarded: Bachelor of Management
6. Training objectives: This major trains senior professionals with professional knowledge of tourism management who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.
7. Training requirements: Students of this major should learn the basic theory and knowledge of tourism management, receive basic training in tourism management, and have the basic ability to analyze and solve problems.
8. Graduates should acquire the following knowledge and abilities:
(1) Master the basic theory and knowledge of tourism management;
(2) master the qualitative and quantitative analysis methods of tourism management research;
(3) Have the basic ability to analyze and solve problems by using tourism management theory;
(4) be familiar with the principles, policies and regulations on tourism development in China;
(5) Understand the development trends of tourism;
(6) Master the basic methods of literature retrieval and information inquiry, and have certain scientific research and practical work ability.
Extended information:
Development prospect
Tourism industry is a thriving industry, so tourism management specialty is also a sunrise specialty. With the gradual improvement of tourism management system, the prospect of tourism management specialty is very bright after combining theory with practice better.
with the prosperity of tourism, there are ten growth points in China's tourism industry: new accommodation and reception industry, characteristic catering industry, development of scenic spots, production and sales of tourism commodities, tourism agriculture, tourism industry, tourism emerging service industry, tourism culture and entertainment industry, tourism transportation industry and tourism labor export.
According to the statistics of the World Tourism Organization, tourism has become the largest industry in the world, and it is growing at a double-digit rate every year. In China, in 2113, the fixed assets of China's tourism industry reached 843.9 billion RMB, the annual business income was about 231.8 billion RMB, and about 6,487,411 employment opportunities were created. According to the World Tourism Council's announcement at the World Congress held by wto, China's tourism employment ranked first in the world. According to the research results of the World Tourism Organization, by 2121, China will become the world's largest tourist destination, receiving 37 million inbound tourists annually. Therefore, there is a big gap in the demand for tourism management talents in China.