What you said is too vague. Basically, write the time, place and people first.

To write a good press release, you can pay attention to the following angles:

First, the ideological angle, inspiring ideas can often attract many people's attention, and strengthening ideological strength is the most important new angle. For example, the activities carried out by party constitution Group in a class are not big news in terms of scope alone, but they are worth reporting from the perspective of strengthening ideological and political study.

second, from the perspective of characteristics, some festivals are celebrated in the same way every year, but if we find the characteristic content of the activities in that year to report, we can write valuable news.

Third, from the reader's point of view, we should pay attention to the issues that are closely related to the material life and spiritual life of teachers and students in the whole school, and choose the "small things" that happen in the study and life of teachers and students, so as to enhance the appeal of news. As a college reporter, as long as you often go deep into the classrooms, dormitories, libraries and sports fields of your classmates, pay attention to their study and living conditions, understand their opinions and demands, and start with their opinions and demands, and what they care about and want to know most, you can write meaningful news.

fourth, time and space angle. The importance of some news facts will change in different periods and different spaces. Some facts that happened last year are not news, but what happened this year is news; Some facts that happened in college A were not news, but happened in college B were news. Some events and topics need to be solved urgently in a certain period of time, which can promote the actual work; Some problems have become the focus of teachers and students in a certain period of time.

Third, mastering the general skills of news writing and refining the news theme is the key to writing a good first press release

To write a good news manuscript, journalists must master the general skills of writing in various news genres. If you are learning to write the first press release, you should at least do the following:

First, basically master the skills of making headlines. The title is the eye of the article. If a news release has a novel and unique title, it can attract the attention of editors and readers as firmly as a magnet.

second, learn to write a lead. The lead is the beginning of the message and the most valuable part of the message. Some people in the foreign press call the lead a "grasping hand", which is the attraction of the lead. Without a good lead, it is not a successful press release.

Third, I am basically familiar with the writing and structure of various news genres. If you are not familiar with the basic writing methods of various news genres, you can't write news with ease. The layout of news articles determines the "value" of news articles in the eyes of the audience and editors to a certain extent < P > Fourth, understand and master the basic method of news writing-speaking with facts. Placing facts and speaking with facts are the unique charm of news and the irreplaceable value of journalism. Novice journalists often use their own subjective evaluations and assumptions to replace a large number of important news facts, making the news they write empty or meaningless.

It is the proper meaning to improve the value of press releases to nurture news themes. The news theme is the main theme of a report. When we write anything, we must have a clear purpose, what to show and what to reflect. If there are countless things in our hearts, we will be scribbling and not knowing what to say. If we want to reflect journalists' basic attitudes and views on life phenomena and social problems, and make the news reports written attractive, inspiring and guiding, we must pay attention to refining news themes. Yuan Mei in Qing Dynasty spoke brilliantly about the issue of "theme thought". He compared beautiful sentences to a lot of copper coins. In ancient times, the outer circle of copper coins was inside, which could be worn with a rope. A string of copper coins was called "consistent". Yuan Mei thought that the theme of the article was like a rope for wearing money. If you don't have a clear theme to command your words, what you wrote is like copper coins scattered all over the floor, which can't be used. For example, Xiao Lang and a Japanese girl got married (3), which won the first prize of the good news of the national college newspaper in 1986, if the author only described the marriage itself lightly, instead of standing at the height of "writing a new chapter for Sino-Japanese friendship" and Japanese girls yearning for China and pursuing self-existence, it would not make this news enlightening and educational, and it would not be a good news.

The news theme is the soul of the whole report, which is hidden in the news material. Once we dig it out, it will dominate the whole report and become the central content of the whole report. We should stand at the height of the times and society, adhere to the principles of seeking truth from facts, being unconventional, being close to life, and putting readers first, and refine and deepen the news theme by using the methods of tracing to the bottom, comparing and contacting, and reading from a small perspective.

4. Ask humbly and contribute boldly is the necessary process to write the first press release

As a reporter, due to the lack of systematic study of news knowledge, his experience in news writing is minimal, so it is inevitable that writing the first press release is not satisfactory. The most convenient way to make a press release basically reach the level of publication is to ask questions with an open mind and not be ashamed to ask questions. First, consult a reporter with certain experience. Journalists who have engaged in certain news interview writing practice have certain news practice experience, and can solve some specific problems in campus news interview in a targeted manner, so that beginners can make fewer detours and master the basic skills of news writing as soon as possible. And reporters get along with each other day and night, which is easy to approach and communicate, and can greatly shorten the revision time of press releases; First, consult editors, journalism teachers and social media teachers. Editorial teachers can correct and know journalists' news interview and writing according to the reporting ideas and basic requirements of newspapers and their own experience of readers' psychology and news writing. Journalism teachers can give guidance mainly from the general rules and skills of news writing, so that the written press releases can meet the requirements of news theory. Social media teachers can guide writing from the perspective of social time practice in an all-round way, which will lay a good foundation for future journalism.

the time for consultation can run through the whole process of news interview writing. How to cultivate news sensitivity and find news clues can be consulted; How to draw up an interview outline, choose a good news theme, refine and express the news theme can be consulted; How to make the news written more in line with the requirements of news writing, more exciting, but also should humbly ask seniors and teachers for advice.

after a news summary is written, you have to contribute boldly. Some journalists who are new to journalism either think that their works are too shy to be published, and even if they are written, they are afraid or unwilling to send them, or they always demand the quality of their manuscripts too much, so they miss the opportunity to report. If you don't take the time to contribute actively, you will let others take the lead. Even if you write well, it can only be counted as another practice.

of course, bold submission is not blind submission. If there is no purpose, it is an unprepared battle, and even the best manuscript may sink into the sea. Therefore, as a reporter, we must seriously study the media, including its layout structure, column setting, reporting style, publishing (or broadcasting) cycle and even the composition of the editorial department, editor's name and contact number. It's mailed, and we need to find out the mailing address to ensure that the submitted articles are sent to the editorial department without fail. In this way, before writing, we can guide our own creative ideas and methods according to the characteristics of the media and make necessary restrictions on the content and form of writing; After the press release is written, it can also be delivered to the corresponding pages, columns and editors of newspapers and other media in a targeted manner, thus greatly enhancing the probability of news release appearing in newspapers (or broadcasting).

In short, as a beginner journalist, only by being brave in practice, making bold attempts, conducting in-depth interviews, diligently writing, and constantly improving the skills of news interview writing can he write more and better news works

Personal experience: writing good news, mainly writing good news. Because news is the main body of news.

So, according to specific industries or events, news includes political, economic, social, cultural, educational, scientific and technological, sports, political and legal affairs, international news and so on.

according to the characteristics of news reports from all walks of life, there are dynamic news, comprehensive news, typical reports, investigation reports, news reviews and so on.

what's the best way to write? What is the format? To put it simply, a message usually includes three parts: introduction, subject and ending. Or, figuratively speaking, a piece of news requires "a phoenix head, a pork belly and a leopard tail".

1. Introduction: A paragraph at the beginning of a message. There are two functions: one is to tell readers the basic and core content of the news in the most concise language; Second, it should attract readers like bait, so that they are interested in reading and can't stop. Therefore, a good news, in the lead is to work hard! The so-called "phoenix head".

2. main part. Don't be artificial, rarely describe things clearly and clearly; The content should be sufficient and the information should be large. The so-called "pork belly".

3. the last part. The ending is not very important for the news. As American writer Mark Twain said, "As soon as the story is finished, the article ends." The so-called "leopard tail". However, for some news, it is also meaningful to write a thought-provoking, inspiring or hopeful ending.

Press releases must not quote too much obscure "expert language", "professional language" or big talk, otherwise, readers will not buy it.

message introduction, that is, the beginning of the message. Generally, it refers to the first sentence or sentences at the beginning, or the first natural paragraph. Message lead is a unique concept of message, which is an important feature that distinguishes message from other styles.

It has always been an important task for journalists to pay attention to and study the writing of news leads. The writing ability of lead is usually one of the main criteria for selecting journalists. Melvin Mancer, an American modern journalist, said, "The first and most important step in the writing process is to write a good lead." "Writing a good lead is equivalent to writing a good message."

how to write a good news lead, many journalists put forward many different requirements from different angles. The author believes that when talking about this point, we should first find out what qualities a good news lead should have, and then consider how to realize these qualities in writing.

An excellent news lead should have the following qualities:

First, open the whole article to attract readers;

second, it contains and highlights the most newsworthy content of news;

thirdly, it shows the timeliness of news facts;

fourth, be brief.

-How to open the whole article to attract readers-

The beginning of any article should have the character of opening the whole article to attract readers, especially the news lead. From the perspective of word meaning, the word "introduction" in English means to guide and introduce; The word "guide" in Chinese also means induction, guidance and guidance. An important function of the introduction is to attract readers to read on, and it is best to read it. Jack Hethum, an American journalist, said, "The lead requires your greatest efforts. It is the bait to encourage readers to read on. "

how to make a fuss about "guidance" should be paid attention to in at least three aspects.

first, to attract readers, we should first try to consider how to approach readers in the content of the lead. Some clever journalists are often good at linking the news facts he reports with ordinary readers and trying to point out the influence of the former on the latter. Please compare the writing of the following two leads:

Your property tax can't be reduced at last.

the city Council decided last night to keep the tax rate unchanged ...

-quoted from How to Write News by William Metz (USA)

In order to ensure flight safety, the Civil Aviation Administration of China recently decided that the east runway of Beijing Capital International Airport will be closed for renovation from April 1 to June 31 this year. To this end, the Civil Aviation Administration of China requires the airlines concerned to arrange the adjusted flights to Tianjin Binhai International Airport or Shijiazhuang Zhengding Airport as far as possible.

(Xinhua News Agency, March 11, 1996)

In the first introduction, the author deliberately used the second person as "you" and mentioned something closely related to your life. These two points are undoubtedly bridges to readers. It directly links a seemingly distant news fact with readers' interests. When readers read this news, they are not so much concerned about the new policies issued by the government as about their own affairs. The second lead only states a "decision" directly, without considering how this decision relates to readers. From the reader's point of view, it is undoubtedly beneficial to attract readers, for example, if readers fly to Beijing during this period, they may find that the plane just landed in Tianjin or Shijiazhuang.

Second, stick to one pattern in technique and try to make the lead lively. This is particularly evident in the third generation of lead. In the history of the development of the lead, the first generation of lead pursues a complete summary of the facts, usually with complete elements and no distinction between primary and secondary, and the focus is not prominent. The second generation of introduction changed this situation, focusing on the main content of news, and being good at simplicity. The third generation of lead should not only highlight the main content of news, but also break through the single writing form in expression techniques to attract readers with colorful and polymorphic faces. For example,

It was reported at the National Finance and Trade Conference that the staff of the bedding group of Shanghai Garment Import and Export Corporation saved two "Yuanyang" and got a large amount of foreign exchange. (People's Daily on June 25th, 1978)

This news is about how the employees of Shanghai Garment Import and Export Corporation designed a newer and more beautiful bedsheet with the pattern of Yuanyang playing in the water, which opened up the external market. The pattern of Yuanyang playing in water was once condemned as "advocating love" during the Cultural Revolution and was sentenced to death. The introduction skillfully uses this fact to vividly highlight the most valuable content in the news by metaphor.

To make the lead written lively, journalists must have the courage to innovate. Over the years, the report on memorial service has almost become a fixed pattern, but the report "Memorial Service for Comrade Jinshan Held in Beijing" by Guo Lingchun, a female journalist, has broken through the old writing pattern:

Xinhua News Agency, Beijing, July 16, 1982, among the flowers and cypresses, there is a portrait of Comrade party member Jinshan, the producer of China. More than a thousand people silently walked into capital theatre today to mourn the artist of the people.

Here, the author explained one of the most important news facts in only 52 words, and it is refreshing to report the death of celebrities with descriptive leads.

Third, language expression should be clear and easy to understand. If readers have to work hard to finish reading the lead, or they don't know what to say after reading it, then nine times out of ten, readers' interest in reading will be washed away.

Some beginners always try their best to write beautiful news leads, and as a result, they either pile up rhetoric or carve things up, making what could have been clearly expressed obscure, which can't play a leading role.

-Let the lead include and highlight the most newsworthy content in the news-

First of all, we should consider whether it is in the lead.