With the development of the Internet, Quanjude is also trying to introduce external capital, on-line takeout, mergers and acquisitions, etc., to achieve the purpose of the transformation, but are unsatisfactory, thus knowing that the old brand attraction to consumers and then gradually reduced. Catering industry growth year after year, while the old gradually lost the market, what they did wrong?1, catering enterprises fell behind, most of the reasons are because they can not keep up with consumer demand along with the growing number of young consumers into a new generation of the main force of consumption, a new round of brand rejuvenation, that is, the old brand is faced with the biggest problem. Previously, the global market consulting firm released the "10 global consumer trends in 2019", showing that today's consumers will be more "self-centered" in their purchases, they will be more trusting of their own choices and judgments, and are eager to get more personalized products and services. This shows that it is the business choice of caterers to adapt to the times and respect consumers and the market. For the old brand, brand rejuvenation, lies in the brand to inject fresh vitality, as a result of young consumers to find **** Ming, and the formation of a broader radiation effect. So whether it is from the image, product, atmosphere, the old restaurant need to put down the fixed thinking of waiting for customers to come to the door to expand the diversity of the consumer population, to cultivate the future of the potential fans. 2, the products are concentrated and similar, so that consumers appear "breakfast store", "New Year's Street "The impression of the limitations of the development of the brand restaurant if you want consumers to willingly do free publicity for the brand, it is necessary to create a mouth and mouth, aftertaste of the "explosives", because "explosives" is to create brand Word of mouth is a sharp weapon. Create a "pop", but also for the product additional information value, such as beauty, taste, story, or symbols implanted, as much as possible for the product to increase the value of information outside the function. Like Pepsi is a symbol of youthful vitality, Wanglaoji is a cultural symbol of the rise of China, to create their own brand image, reputation. The old gradually lost the market, and a new generation of theme fast food is gradually occupy the market, they are what advantages it? 1, unique product flavors, spicy set of stacks is a spicy, spicy, spicy sauce, sweet and spicy, hot and sour 5 series of flavors of products, in addition to a variety of marinated flavors, such as chicken claws, duck necks, etc. 2, ordinary and common ingredients, ingredients are the basic raw materials of a restaurant, if you do not use the common ingredients, consumer acceptance. Common ingredients, consumer acceptance or not is still an unknown, with the common consumer acceptance ability is relatively fast. 3, brand personality, the so-called brand personality is the theme of the restaurant, spicy set of stacks of fast-food restaurants as "King of Thieves" restaurant, with its own character image, brand story.