According to the franchise fee platform, Mr. Rice is headquartered in Chongqing. Mr. Rice is a star-style franchise brand of Mr. Rice Country Base Catering Co., Ltd. founded in 2011, headquartered in Chongqing, is a Chinese fast food franchise enterprise mainly operating special fast food and drinks, specializing in fast food chain stores. Mr. Rice positioned the brand in the "mass consumer.

In the past few years, fast food has continued to rise, bringing people a variety of delicious taste, but also to meet the needs of consumers, entrepreneurs have brought a wealth of business opportunities. Mr. Rice is a brand that has made great achievements, providing people with fast food is very tasty and delicious, the variety is very complete. It is mainly to eat fast food, loved by the majority of diners. Mr. Rice now has more than 400 directly-managed stores across the country. Mr. Rice's operating characteristics are similar to white-collar restaurants, self-selected standardized dishes cooked on-site, can be a variety of entrees, vegetables, soups to choose from, mainly for certain office buildings, industrial parks, university towns and other environments.