Brother and sister started a business to make a royal barbecue. Two pigs slaughter every day, earning ten thousand yuan a month. They are too busy to eat.
""taste first, then buy, don't taste, don't give money and don't sell. "The Xue brothers and sisters in Jinan have great confidence in their barbecue skills. It is said that this royal barbecue technology originated in the late Ming and early Qing Dynasties and flourished in the late Qing Dynasty. The Royal Barbecue was once a famous local food that Meng Luochuan, the founder of Jinan Ruifuxiang, paid tribute to the imperial court. After the Empress Dowager Cixi tasted it, she was full of praise, and the royal barbecue immediately rose in Zhangqiu, Jinan.
Xue's brothers and sisters constantly improve their barbecue technology and can roast two pigs every day. The Xue Longjia brothers said that in order to ensure the quality, the amount of aged meat is up to two pigs a day. The whole roast pig weighs about 50 Jin, and it is refreshing and smooth after adding ingredients, and there is no greasy feeling at all.
45 yuan cooked a catty of barbecue. From opening in the morning to closing at night, my sister Xue Longyan is in charge of marketing, and my brother Xue Longjia is in charge of cutting and weighing meat. At the end of the day, there is almost no chance to have a good breakfast and lunch. After dinner at 9 o'clock in the evening, Fang quietly settled down to eat. But after dinner, it's time to prepare the barbecue.
Xue Longjia said that he doesn't want to make the store bigger now, but now he wants to improve the quality and service of barbecue, so that when people regard barbecue as their own food for the first time, they will be satisfied with saying, "That chef did a good job."
Now, the shop opened by the two brothers and sisters is called "Chuxin Shop". Through their own labor, they have made delicious food and achieved their own food brand. Don't forget that your initiative encouraged them. Now the two brothers and sisters have been doing business for eight years, and they are more and more recognized by the public. Xue Longjia said that it is also a thing to have a backache and leg pain after a hard day's work, but it is also a beautiful thing to make a hobby into your own career, and now I am working hard in this direction. "
16-year-old boy dropped out of school to open a mobile phone shop and do mobile phone replacement business, making a profit of 400,000.
The boy, who is still childish but has more mature manners, said that he earned his first bucket of gold from the age of 16. Patrick was born in a rural family in Quxian County, Sichuan Province, with a general family. His road to entrepreneurship has to start from a trip six years ago.
Several parents, including Patrick's parents, offered them 1 0,000 yuan each to try to find a job in Shenzhen. So Patrick went to Shenzhen with everyone. Unexpectedly, it was this unexpected trip to Shenzhen that prompted him to embark on his own entrepreneurial road. After arriving in Shenzhen, some children took this 1000 yuan to play around, while others honestly started looking for jobs. However, Patrick went alone to wander around Huaqiang North Road, a famous business district in Shenzhen.
He found that there are many vendors selling mobile phones here, and most of them are beautiful and powerful knockoffs, but the prices are much cheaper than brand mobile phones. In this way, Patrick came up with the idea of "buying more mobile phones before selling them", but what if the money is not enough?
The next day, he came to Huaqiang North Road again and selectively asked local businesses for business cards to prepare for the future. Patrick told the author with a smile yesterday that after returning to China, he cleaned up his business cards and found that he had collected more than 100 business cards in one day. After coming back from Shenzhen, the idea of "selling mobile phones" has been lingering in Patrick's mind. Patrick also found that there was only one mobile business hall in Quxian at that time, and the customers who came to charge the phone bill and do business were particularly crowded.
Under the reminder of friends, Patrick began to conceive his own business plan: mobile phones and calling cards are inseparable. If you sell mobile phones in the mobile business hall, isn't it a "win-win"? So Patrick began his first adventure. He quietly took the real estate license of his family and uncle's family to the bank and got a mortgage loan of 65,438+10,000 yuan. With the start-up capital, he started his entrepreneurial attempt. At this time, Patrick's 100 business cards collected in Shenzhen came in handy. He boldly bought goods from strangers in Shenzhen, first put the money into the other party's account, and then let the other party mail the mobile phone. To be on the safe side, he initially purchased from several different local mobile phone manufacturers in Shenzhen, and each one only bought five mobile phones. He said, "I'd rather pay more freight than be cheated, trapped and lose everything." It is understood that Patrick's mobile phone shop has been in operation for three years, with a profit of 400,000 yuan.
After four job-hopping, he opened a noodle restaurant, the price only rose once every three years, and the business was booming.
Liu is from Gaomi and graduated from Shandong University of Finance and Economics with a major in foreign trade. After jumping for four times, he still couldn't find a suitable job. He decided to start his own business and opened a noodle restaurant with less than 20 square meters in Wenshui Road. From few people at the beginning to later, he experienced countless difficulties.
After graduating from Shandong University of Finance, Liu majored in foreign trade. Facing more and more undergraduate graduates after the expansion of enrollment, he never found a suitable job and jumped ship four times. At that time, he was 28. Thinking about the future, he began to lose sleep. At a party, he heard from a friend that someone opened a small noodle restaurant on Jiangxi Road, earning nearly 10,000 yuan a month. He usually loves cooking, so he came up with the idea of opening a noodle restaurant and starting his own business.
"The store can't be opened too far, no one eats it, and it can't afford the high rent when it is opened in the downtown area." Liu said the rent is one year 15000 yuan. Although the place is a little biased, there are many freight forwarding companies and office workers around, and it is close to the school, which can ensure the number of customers.
Other people's noodle shops in Liu Qu learn from others, and borrow CD-ROM from friends' homes, and slowly find out the tricks of making noodles. He emptied all his savings and borrowed some money from his relatives. With 30 thousand yuan, the noodle restaurant opened. Rent, refrigerators, tables and chairs, pots and pans have all spent the remaining funds. In a noodle restaurant less than 20 square meters, only five tables can be put down except the kitchen. He found a friend's photography to hang on the wall, and his friend specially wrote a calligraphy of "a bowl of noodle soup" for him. In the corner of the noodle restaurant, there is a fish tank with Brazilian turtles, and the small noodle restaurant gradually has a warm taste under his arrangement.
Starting a business should start from scratch. At 7 o'clock every morning, he goes to Tuandao morning market to buy fresh vegetables and beef. Because the VC is not rich, in order to save costs, he will bargain with the vegetable dealer for a penny.
In order to make his noodles delicious, he added eggs to improve the taste of noodles, used onion and tomato stew to increase nutrition, and went to the market to choose beef for stew. In order to make the marinated eggs well, he used up two boxes of eggs for experiments.
At first, he worked alone, and he dared not leave his noodle restaurant for a day, even for a moment. "The noodle restaurant can only make money when it is open, and it can't make a penny when it is closed." Every time he thinks about it, he gives up the idea of rest. These are not big problems. What worries him most is the price, seasoning, beef and gas? Everything is overwhelming him, and he really can't afford to hire anyone. Only when he is too busy at noon will he hire a big sister with a salary of 20 yuan at noon.
As prices rose, he began to struggle with the price increase of beef noodles. However, he caught everything. In the past three years, he has only raised his price once, and his repeat customers are increasing. In addition to the usual regulars, a family of three often drives to eat his noodles on weekends.
Three years ago, it was Liu Yao's unattainable dream to open a chain store or branch. "If I can earn seven or eight thousand yuan a month, I will be very satisfied. I can pay the down payment of the house, settle in Qingdao, and buy a car with more money. " This was his most realistic goal at that time. Now, his business is gradually on the right track, with a monthly net income of about 50 thousand, and the overall income is considerable. Liu bought a house and a car, which have all come true. I also hope that his business will be prosperous and prosperous in the future.
After 80s, the young man worked hard to save money to start a business, and finally opened a shop as the boss.
Nowadays, more and more pets enter family life and become a part of the family. But taking pets as your own career can't always get the support of others. Lin Jinjie is an example. He loved small animals since he was a child, and his parents were unwilling to provide venture capital, so he realized his dream through his own efforts.
Lin Jinjie is crazy about pets. From small goldfish to the most common cats and dogs to lizard parrots, he has almost all kinds of pets. In order to realize his entrepreneurial dream, he worked as a truck driver, porter and courier for two years.
After working for two years, Lin Jinjie finally got the money to open a pet shop. He found a store with a monthly rent of 1000 yuan. Due to limited funds, pet shops are small and old, and the environment is very simple.
For Lin Jinjie, who has just started a business, the road to entrepreneurship is extremely difficult. He went to buy food early every morning, and was short of manpower, so he started the work of pet grooming, breeding and delivery alone. Although the environment in the store is not so good, relying on the boss's investment and seriousness has brought repeat customers to the store. In a few months, pet shops will earn thousands of dollars every month.
After a year and a half, the store operated stably, but due to the limitation of environment and location, Lin Jinjie chose to close the store. In order to learn from experience, Lin Jinjie joined her cousin's entrepreneurial project and enriched herself in three years. Three years later, he had savings and continued to fulfill his dream of opening a pet shop.
With the first experience and lessons, Lin Jinjie did not rush to reopen the store, but made a comprehensive plan.
Location: Lin Jinjie chose the store location in the rich area. Most families have pets, and there is more than one. Moreover, there is an excellent dog walking place nearby, and the owner is also very expensive.
Store design: In the case of relatively sufficient funds, Lin Jinjie can do a good job in design and decoration, separate various areas with glass, and put sofa and coffee table in the waiting area to make the shopkeeper more comfortable when waiting for his little baby.
Service: stop doing all the work blindly, specialize in pet grooming, and do things to the extreme.
"It is my happiest day to ride an electric car and walk my dog after work every day." Lin Jinjie said. Although starting a business was not recognized by parents at first, Lin Jinjie still ran on the road of dreams by his own efforts.
Female college students earned 65438+ million in less than one year.
There is so much spare time in the university that we can't waste it. Many college students choose to work part-time to earn some extra money, but they certainly have only a little money, and some people can earn a lot of money part-time. What I want to talk about today is a female college student who works part-time in a university in Chongqing but earns a lot of money. She set up a stall at night and earned 65438+ million in less than a year!
Learn for practice.
Business school girls open small shops.
Classmate, this cosmetic is very suitable for your skin. Many girls use this brand in spring. Yesterday morning, in a shop outside the new campus of West China Normal University, the shopkeeper was selling her goods to several girls. The goods in the shop are dazzling, all of which are cosmetics and national decorations that some students like. Yu Qiulian, a 23-year-old owner of this 30-square-meter store, wears a pair of glasses and is so quiet that it is hard to think that she is yelling for business.
Yu Qiulian, a native of Honghe Prefecture, Yunnan Province, is now a fourth-year student in the Business School of West China Normal University. I majored in business administration, and I wanted to apply what I have learned, so I started to set up stalls and open small shops. Although the economic conditions at home are good, since June last year, Yu Qiulian has been doing business while studying.
At first, she scoured some very cheap things on the Internet, such as beauty products and national costumes with prices ranging from 20 yuan to 60 yuan. College students' economy is not very strong, but their consumption concept is very avant-garde! Yu Qiulian tried to start dormitory marketing and sell products to roommates. Anyway, they usually buy my things and make personal feelings. Pay attention to establishing a fixed customer relationship. By successfully selling products to her roommates, she focused on the girls on the same floor and her classmates in grades.
Deferred tuition
Earn back 65438+ million in 9 months.
The pictures on the internet look beautiful, and I always feel something is wrong when I get something. At the end of last summer vacation, my family sent me five thousand yuan for tuition. Yu Qiulian made a time difference. First, she took this 5000 yuan and went to Chengdu and Kunming to purchase goods. She set up a stall at the intersection with high traffic on campus, and the dormitory is her own warehouse. At first, I was a little embarrassed to set up a stall. Yu Qiulian is wearing a hat and waiting for someone to buy it. Sometimes she can only earn back the cost at the end of the day.
There is no shame in selling things in the street. Why don't you sell them boldly? At this point, the roommate began to encourage her. Four or five days later, Yu Qiulian timidly yelled. Because the products she sells are mostly clothes and skin care products that students like, and they are not expensive, and the business is getting better and better.
After a certain accumulation, Yu Qiulian not only paid the tuition with the money she earned, but also invested 30,000 yuan to rent a small shop in the off-campus community, and established a long-term cooperative relationship with two foreign manufacturers of ethnic costumes and beauty products. Soon, someone followed suit. Yu Qiulian was so anxious that she didn't fall asleep for several nights. She listed some die-hard customers on paper and opened the market through home visits. A die-hard customer can bring you 20 customers! The business of the small shop is getting better and better. Not long after, Yu Qiulian opened a chain store outside panzhihua university, and her boyfriend helped to take care of it. In nine months, starting with a loan of 5,000 yuan, Yu Qiulian earned back 65,438+10,000 yuan, and all the money earned was used for business.
Campus hot discussion
Should college students do business?
Before leaving school, Yu Qiulian had successfully found gold in the shopping mall. Although she is very low-key, she is still a campus celebrity. In Yu Qiulian's business school, many students mentioned this beautiful girl and laughed that she was a rich man on campus.
College students should concentrate on their studies and it is not too late to do business after leaving school. In the interview, some teachers in the business school believe that even if students can do business without delaying their studies, the school will not advocate it. After hearing this statement, the head teacher was still very supportive of her. As long as business students engage in business practice, as long as it does not affect their study, it will greatly help improve their ability, and the experience and ability gained in business will benefit her for life.
Ye Haibo, an American returnee catering entrepreneur, founded the most popular restaurant for women.
As the saying goes, women and children make the most money.
There is a restaurant in Shanghai that captures the pain point of women's dining? A delicious food that is not fat, green, safe, healthy and can lose weight.
Moreover, in order to make women enjoy the delicious food that won't be fat faster and more conveniently, his family has also reformed the foreign sales model. I wonder, will this set off an OTC revolution?
Recently, I walked into the Raw Plus restaurant in Shanghai to learn how Ye Haibo, an American returnee catering entrepreneur born in the 1980s, established this most popular restaurant for women and changed its sales model.
Light restaurants are common in America.
Ye Haibo, the founder of Raw Plus, graduated from the University of Southern California with a master's degree in traffic engineering, and returned to China on 20 15 to establish this rare light food restaurant in Shanghai.
Before Ye Haibo returned to China, he opened a drink shop in the United States on October 3rd to make green drinks.
"In America, you can see many pedestrians holding a bottle of green vegetable juice in their hands." Ye Haibo said, "People attach great importance to the health and safety of food."
"That store covers an area of less than 50 square meters and is very popular in the United States." Ye Haibo said.
Since then, every time he returned to China, he noticed that there was a vacancy of light food in China, and with the development of the times, the needs of domestic consumers were no longer limited to eating well, but also began to demand food safety and health.
Therefore, after 20 14 returns to China, Ye Haibo plans to open a light food restaurant, which is very common in the United States, and specializes in women's markets.
What is light food?
At first, light food refers to simple, simple and fast food that can be enjoyed, such as spring rolls, sushi and steamed bread. That is, light food.
Later, light food gradually evolved into that as long as it is light, low in calories and does not increase the burden on the body, it can be classified as light food, and it is not limited to a single food.
In short, it is low sugar, low fat, low salt and high fiber.
Try to open a light food restaurant in China.
Raw Plus is located in a business district in Shanghai, surrounded by many white-collar workers.
As soon as the store opened, it was welcomed by women.
"The daily turnover of a 90-square-meter storefront exceeds 1 10,000 yuan," Ye Haibo said. "Eighty percent of them are women."
So, what are the characteristics of this Raw Plus product?
1. The product hits the pain point of women.
In food, women should pay attention to delicious food and not get fat after eating it.
Therefore, in Raw Plus, food is mainly miscellaneous grains and cereals. In order to improve the taste, some products will be supplemented with appropriate amount of meat.
"The product strictly controls the calorie intake to ensure the daily energy demand and try not to overdo it."
Many products of Raw Plus are independently developed, and many products are western-style ingredients and Chinese cooking methods. There may be no other place to taste these products except Raw Plus.
2. Improve the quality of life, play the green health card, and directly cooperate with organic farms.
Before the establishment of Raw Plus, Ye Haibo visited many farms around Shanghai, "just to find a safe, green, cost-effective and stable farm cooperation".
Finally, after many comparisons and investigations, Ye Haibo signed a contract with an organic farm near Chongming, and all the green vegetables in the restaurant came from this farm.
At the same time, it has become one of the selling points of his family, which makes consumers feel the safety of his food.
New take-away form? Full-function takeaway car
In Raw Plus, in addition to internal food, takeaway is also a highlight of his home.
Ye Haibo found in business that the existing take-away mode has several disadvantages in terms of raw and processed products and women's picky tastes:
1. If the distance is long, the quality is not well controlled;
Raw and processed products stress freshness. Too long time will affect the taste.
In the process of operating take-out, Raw Plus did encounter this problem, but due to the current distribution mode, it cannot be improved unless the kitchen is opened downstairs.
2. The safety of take-away personnel is not well controlled;
"The battery car on the street delivers takeout, which is unimaginable in the United States. First of all, personnel safety will not pass. " Ye Haibo said, "This mode of delivery actually increases the labor cost of the company's operation. Once the delivery personnel have a safety accident, the company will face a series of troubles. Although it is a platform operation in China, the risk cost of this model is too high, which is only temporary at present and will definitely be replaced by other methods in the future. "
3. The cost of takeaway is not easy to control;
Battery car delivery, the freight per order is fixed, and will not be reduced because of your large quantity. Moreover, the farther away, the higher the cost and risk index, and the lower the cost performance ratio.
To this end, Ye Haibo plans to introduce a new take-away form? Takeaway supply truck
"In the United States, take-out is very developed, but there are no food delivery teams with battery cars and motorcycles everywhere on their streets," Ye Haibo said. "Their takeaway is more of a comprehensive kitchen takeaway car."
This kind of take-away truck is convenient to move, fully functional, with its own water and electricity, and can be cooked and fried. It is a mobile kitchen, which can be directly opened under the office building to process and distribute products.
In this way, the three disadvantages of quality, safety and cost mentioned above can be well solved, and the high rental cost of opening a shop under an office building can also be saved. As long as the car is parked downstairs, it is equivalent to having a mobile kitchen under the office building.
Raising the price of products will make business better.
From the opening of the store on 20 15 to March this year, Raw Plus has been in the adjustment stage.
1. Product price increase? The market does not recognize low prices.
At first, the pricing of restaurant products was low, so that the profit was low and the profitability of the restaurant was low.
But even so, the business of the restaurant is not very good.
Later, Ye Haibo decided to raise the price of restaurants. He thought, "The market won't buy it because of your low price. The price that consumers can accept is not low. "
2. Product refinement? Those are the only products that consumers like to eat.
While raising the price, Ye Haibo improved the restaurant's products:
Salad products, from 10 or above, fine to 6;
Coarse cereals rice, from 8 to 3;
3. Personnel refinement? Reduce the proportion of wages in turnover
Ye Haibo concluded that in the previous restaurants, there were too many workers, the kitchen and service staff were 17, the monthly turnover was17 ~180,000, and the salary was 70,000 ~ 80,000.
After analyzing the employment structure of the restaurant, the employment of the restaurant is reduced to 12.
Previously, in Raw Plus, one employee was needed for the water table, one employee for the salad and one employee for the bar. After analyzing their workload, the posts were streamlined, and the staff no longer focused on their posts, but each post was still interoperable.
At present, the monthly turnover of the restaurant is about 330 thousand, and the salary expenditure is only 50 thousand.
This series of changes has made the restaurant have a clear position in the hearts of consumers, and the image of the restaurant has become clearer and clearer. After the improvement of efficiency, the turnover of the restaurant has also soared, from 3,000 yuan to 6,000 yuan per day, to 8,000 yuan, and now it is 65,438+10,000 yuan.
Summary:
Raw Plus has launched a light food brand, which has attracted the attention of women. Under the atmosphere that China is generally concerned about food safety, it cooperates with organic farms to establish the concept of green health in the hearts of consumers.
In the early stage, due to poor business, the price increase of products once again confirmed consumers' expectations of food safety, thus gradually achieving good business performance.