The rural e-commerce industry has a good momentum of development, and many measures have been taken to complement the four shortcomings

In recent years, the rapid development of rural e-commerce has played an important role in leading urban and rural domestic demand, reshaping the industrial structure and promoting the coordinated development of urban and rural areas. With the strong support of policies, the increasingly sound market and the return of a large number of talents, rural e-commerce has entered a period of rapid development.

In addition to broadening the export channels of agricultural products, rural e-commerce has also prospered the rural consumer market, making it more convenient for farmers to shop. It has promoted the development of rural tourism, rural medical care and financial services, especially in tackling poverty. Informatization is an important means to help the poor. Although some poor villages are located in remote areas, with the help of the Internet, information can be transmitted in time, helping poor people to identify business opportunities, broaden the market, and let agricultural products be shipped out and sold well, thus embarking on a road of smart agriculture and wisdom to get rid of poverty.

according to the statistical data of "analysis report on rural e-commerce market forecast and investment planning" issued by Forward-looking Industry Research Institute, by 2117, the online retail sales in rural areas nationwide had reached 1,244.88 billion yuan, up 39.1% year-on-year. It is estimated that the rural online retail sales will exceed 1.6 trillion in 2118, and the increase may exceed 35%. By the end of 2117, the number of online stores in rural areas reached 9.856 million, up 21.7% year-on-year, driving the number of employed people to exceed 28 million. It is estimated that by 2118, the number of online stores in rural areas will reach 12 million, and the number of employed people will exceed 35 million.

Statistics and forecast of the national rural online retail sales in p>2114-2118

Data source: Foresight Industry Research Institute compiled the statistics and forecast of the number of rural online stores and the number of people driving employment in p>2116-2118

Data source: Foresight Industry Research Institute compiled

The development of rural e-commerce faces many challenges, such as brand, quality, logistics and talents

. Xie Qingfu, a reader in Suqian City, Jiangsu Province, believes that there are two ways for rural e-commerce, one is to buy consumer goods and agricultural materials in buy buy, and the other is to sell agricultural products. Among them, online sales of agricultural products face many challenges.

1. Lack of brand and market competitiveness

The villagers in gao ling cun, Nancheng County, Jiangxi Province mainly produce and sell bamboo shoots and dried black bamboo shoots, but their sales are not good. Village cadres explore online marketing to make the bamboo shoots processed by' bred in an inner chamber, with no one knowing her' fly out of the mountains. However, unlike other industrial commodities, agricultural products can not guarantee the standard specifications, and there are no standard parameters for reference, which makes it difficult for consumers to evaluate and flinch. On the other hand, local e-commerce companies are scattered, small and chaotic. Instead of forming a brand, they compete with each other and lower prices. In addition, after receiving the order, the villagers just pack it carelessly, which doesn't look exquisite, and there are not a few embarrassing returns.

2. The quality of products is also an issue that should be paid attention to in the development of rural e-commerce.

Some people just promote the packaging of agricultural products. As for the pesticide residues and sanitary conditions of agricultural products, they are not strictly controlled, which leads to some food safety problems, which is worrying.

3. Incomplete rural infrastructure and logistics

The more convenient logistics is, the lower the operating cost of e-commerce, and the more benefits people will get. At present, the cost of logistics distribution in villages and towns is high. For the sake of profit, some logistics and express delivery companies are reluctant to set foot in the construction of village outlets. In addition, the logistics in villages and towns mainly focuses on sending and receiving agricultural products, and some fresh products with strong seasonality often have strict requirements on logistics distribution, which is difficult to meet the requirements of customers, which makes logistics distribution discouraged.

4. Shortboard of talents is also a problem that should be paid attention to

With the rapid development of rural e-commerce, the lack of e-commerce talents in rural areas has also become a bottleneck for the further development of e-commerce in rural areas. Many farmers still lack knowledge of e-commerce, and they don't expect to run a micro-store. Even if they do, they lack relevant marketing skills, which makes us have many characteristic agricultural products, but the proportion of online business is small, with little benefit, and the contribution rate of e-commerce needs to be further improved.