The choice of fonts
The fonts have many styles, just like the smells and sounds, containing different emotions, meanings and relevance. If you apply an inappropriate font in the poster, it will greatly reduce the effect of information transfer, or even become invalid information, affecting the conversion rate.
①Cars, razors, gaming equipment and other consumer and user groups are mainly male, its product poster design can be based on the male rugged, tough and other characteristics, choose the thick strokes, full of power fonts, such as the Founder bold black Simplified Chinese, Han Yi Lingxin Simplified Chinese.
② women's clothing, jewelry, skin care products and other consumer and user groups are mainly women, the product poster design can be based on women's flowing, soft, beautiful, fashion and other characteristics, choose slender, curved, beautiful, thick and thin font changes in font shape.
3 promotional products usually need to convey to the user very excited and intense emotions, and this emotion coincides with the male characteristics of intense impulsiveness and excitement of the characteristics of the same, so in the promotional activities of the poster, masculine fonts are commonly used, these fonts are thick and conspicuous.
4 baby product posters based on children's cute, funny, round, lively, mischievous and other characteristics, you can use cute, round strokes, playful, irregular fonts.
⑤ Literary style clothing, jeans and other consumer groups to the literary flavor of the youth, its product poster design can be based on the comfort of this group of people, quiet, yearning for a slow life and other characteristics, the use of handwritten, vintage elegant fonts and so on.
Text combination
①The readability of text. The main function of the text is to convey a variety of information to the public, in order to achieve this purpose, we need to consider the effect of the text appeal, giving a clear visual impression. It can be arranged in a staggered position, paying attention to the different colors of the text, as well as changes in some of the strokes.
②The text of different materials. Combined with different backgrounds and publicity products, you can design the main title of the text of different materials.
3 ③ Text bottom superimposed color block. By superimposing different shapes and colors at the bottom of the text, it makes the text more prominent. When the text and background colors are too similar, you can use this method to avoid the text into the background.
4 lines of modification. By adding some lines in the copy part of the appropriate, can increase the attention of the text, but also can make each part of the text clear at a glance, the function is clear.
On the product promotional poster text arrangement skills which, Global Ivy editorial and you temporarily share here. If you are interested in website design, page layout, image processing, I hope to share this article can give you help in your study or work. If you still want to learn more about graphic design materials and techniques and other content, you can click on the site's other articles to learn.
How to use PHOTOSHOP to edit the layout of e-commerce copy promotional posters?First of all, if you don't know PS or only a little bit of PS foundation, then I suggest you go to some material sites to download copy promotional poster material, and then in the PS to modify the content or replace the models and products.
Then, if you will be a little more, you can download your favorite copy material or background material to synthesize, a lot of material sites can be downloaded.
For example, the copy material above, find a layout you like, download and modify the text content. Fonts, colors, typography can be modified, if you have the ability to do so, it is best to modify.
Then download some good-looking background images. Add your product and text, and you're done.
Generally directly download the ready-made good-looking poster to modify. I have previously published a poster how to set version to do the article, there are detailed tutorials.
Summary: the set is, after all, only a means, and can not be your main road to progress, in the set of learning the advantages of other people, recognize their own shortcomings, time and time again to make up for in order to continue to make progress. God is not the need to set the version, you want to become a qualified designer to accumulate from the set of thousands of variations in the layout of ideas, in the brain integrated into their own set of creative thinking to draw, so you can make their own things, rather than other people's work to use the designer (material porters)
I hope that you can insist on design, adhere to the design of learning design, in the design of the road farther and farther.
How to put posters on the wall how to layout the most beautiful?
Posters wall decorations have the following common ways:
1, on the face of the alignment, suitable for exhibitions and displays
2, the center line to its, suitable for large areas of the wall
3, placed on the partition, the most flexible in the fashion of the method
4, around the surrounding, highlighting the key to attract the line of sight
5, free to place, highlighting the individuality of the
.In fact, I can do better. I have always felt that I am much inferior to others. I don't have a lot of self-confidence. I'm always in turmoil. But slowly people have experienced more things.... Found that... Haha... I'm not so bad myself. I just haven't done my best... I'm an easily satisfied person. I don't ask for what I want.. But that didn't last long... To ..... Go ...... Tips for learning good layout design
1. Layout design should have reason to align
2. Layout design to do some exquisite small parts
3. Layout design in the use of color blocks, often selecting the color in the graphic
4. Layout design in the unity, balance, rhyme
5. Layout design in the visual guide, visual center According to the graphics in the layout to determine
6, layout design to have invisible rectangular box, invisible alignment lines
7, layout design dare to leave white, the whole layout to ventilation, conducive to let people walk.
8, pay attention to people look at the map from top to bottom, from walking to the right.
9, the layout of the best less than three types of fonts, at least three sizes, the best less than three background colors.
10, when the picture is more than the grid them up.
11, there are times when you can violate all the above rules, to exaggerate, to be crazy, the word to be big and surprising, the layout of the chaos into a straw pile, this is also a good layout.
12, pile is a good idea.
13, do not be seen at a glance. Be durable.
20 how to learn how to advertise graphic creativity in a wonderful way
1, rich database, compressed database for the classic database, improve their experience.
2, good at association, good at anthropomorphism, metaphor
3, alternative vision of successful advertising, extract the basic graphic ideas of excellent advertising works and make records. Summarize the ideas, and creative methods.
4, the graphics have aesthetic ability, do not miss the symbolism, cultural significance, positive significance of the graphics. And can be categorized and organized.
5, do more to move the wood training (such as Kuso), can be a different class or even can not be categorized objects for the overall unification of systematization. Such as creating stories with the names of classmates.
6, association graphics can not easily give up on the brain search, first from life experience classification association such as catering supplies, living supplies, office supplies, cultural supplies, search for related objects for association, and then jump thinking association for a moment thought of the North Pole of the Es block man, a moment thought of tangrams in the Dong Hao uncle, a moment to think of the dormitory building manager his son, the symbols, and then on association Think of the object to turn the association, such as association of fire graphics, may first be associated with forest fires, but how forest fires caused? Draw a picture of a bottle of wine that was left behind in a large forest by a family on a self-guided tour. Experienced people see a bottle of wine filled with rainwater lying on the yellow leaves in the forest, they will realize that the fire is coming.
7, as Li Ao said, why he would be smarter than others, he said he was good at using storylines, graphic things to express words, to express a concept. Such as, we do market research data often use bar charts or pie charts to express the same reason.
8, pay more attention to observation, especially the details of the problem, see people do not see things.
9, more exchanges, in the form of brainstorming to think of graphic ideas. Look at the work of your classmates, take advantage of their strengths and weaknesses, do not pretend to be superior.
10, pay attention to every detail of the successful or award-winning ads, such as the background color and the production of the background is the way, layout, font design, copy and graphics with the skills, the use of color and other details.
11, interest is very important to improve. Interest is the first teacher to learn any skill.
12, take a look at more books on art and aesthetics, improve their horizons. Let their own aesthetic scale to keep in the forefront.
13, at any time in a dream, on the road, on the toilet and other sudden inspiration recorded on the phone, or carry a small notebook. Prevent the loss of inspiration.
14, learn the basics of advertising, put yourself in QQ chat time used to make up: sketch sketch, color principles, color psychology, layout design and other very basic things.
15, to CNAD (China Advertising Network) DOLCN (China Design Online) 333CN (China Design Window) BULEIDEA (Blue Ideal) HXSD (Mars Times) and other forums BBS looking for seniors, through QQ, MSN, EMAIL and other tools, through a variety of means (including sweet name, pious worship) to make friends with seniors. Through the seniors can not only scavenge his work in the common graphics, but also to learn them in the community to work in the field experience, in order to make their own less detour.
16, blame common sense, with a unique thinking, vision of the world, people are recognized by the things to be unreasonable to sing the opposite, so as to find people can not find graphics, creative.
17, more practical cases, you can first copy, and then copy something to re-create, and finally completely innovative creation.
18, with the businessman's eyes, the customer's point of view, the requirements of the jury on their own works of criticism and criticism.
19, love is one word, love of advertising, love of graphic creativity is very important.
20, buy a book edited by Lin Jiayang published by the Heilongjiang Fine Arts Publishing House "graphic creativity" according to the requirements of the book to practice.
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Ten techniques of text design
1, the tail up, but to maintain the balance and rhythm of the entire combination of fonts, such as real estate, supermarket promotional ads, etc.
2, the font strokes utilities construction, so that the font using the communal strokes to form a sense of wholeness. Such as
3, in the font on the local tattoo surgery, such as "world without thieves" movie poster font.
4, combined with the advertisement to express the emotion, to render the atmosphere of the personality of the font design, can be combined with graphics, such as the Adventures of Robot movie posters is to use machine parts to build up the entire font.
5, random handwriting, crooked fonts, such as QQ show fonts, so that people feel lovely, relaxed, happy.
6, calligraphy strokes of the font, usually can be done on rice paper with a withered pen a few strokes scanned into the computer, spare.
7, font size rhythm and rhyme combination with fine small parts, the main rule is to let the font become a note, so that people see as if they hear. If you have time to study, the relationship between design and music creation.
8, irrationally chaotic word, ugly to the extreme, the library to cool to the extreme, but the premise is the font recognition.
9, a small circle of font design, this type of font is for a community, such as the band, they understand the insiders on the good, even if the font like monsters, the public can not be recognized, but as long as it is that small circle of people can recognize that's enough. As the Taoist priest's foo, the band's poster in the demonic emotional font.
10, orthodox font design, mostly used in CI, usually for the strokes of a unified change in the font, such as all the horizontal strokes become thicker, such as all the vertical strokes of the head of the sharp, such as all the point of the strokes into a round or heart-shaped. The principle is to unify, change the part not more than two types