From the point of view of the position and role of value chain theory in industrial development, from 2010 to 2012, the research on the value chain of the tourism industry has been very prominent, and a considerable number of research results have been achieved in this regard at home and abroad.

This paper systematically summarizes the concept, characteristics, composition and core links of the value chain of the tourism industry, as well as the challenges and future development of the value chain of the tourism industry in the environment of networking and globalization, to provide useful references for related research.

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1.Tourism Marketing References

:Collecting and analyzing textual and pictorial materials such as literature, reports, local histories, charts and graphs about tourism resources, and personally conducting fieldwork, measuring, taking photographs, videotaping, analyzing and recording, and writing investigation reports.

Apply internal and external methods to study the nature, value, grade, current status and potential of development and utilization of resources.

2. What are the references of tourism marketing

The characteristics of rural tourism:

First, there is a high demand, and tourists are seeking for drought.W

Third, it is different from general vacation tourism. Leisure tourism is a more mature form of tourism than sightseeing. Some of the leisure vacationers have a high level of disposable income, not sensitive to the price of leisure vacation, vacation tourists prefer a long, long vacation.

3.Tourism Marketing References 2022

The Integration of Study Tourism and Integrated Learning in Primary and Secondary Schools

4.References for Tourism Marketing Essay

You should look for the direction of the tourism major first. There are many directions in the tourism program. This depends on which direction you are familiar with. Once you have chosen a direction, you can decide on a topic so that you can narrow it down. Otherwise, there are so many topics that can be written on such a big topic as tourism specialization. Isn't that not a mess? Tourism management has these directions: Introduction to Tourism, Tourism Marketing, Tourism English, Tourism Accounting, Hotel Management, Hotel Food Service and Management, Introduction to Tourism, Tourism Culture, Tourism Management, Tourism Policies and Regulations, Travel Agency Business, Travel Agency Management, Tourism Geography, Travel Agency Operation and Management. Tourism Development and Management, Scenic Area Planning and Management, Tourism Project Management, Tourism Information System, Microeconomics Tourism Security, Human Resource Management of Tourism Enterprises, Ecotourism, Tourism Passenger Sources, Regional Overview, and Tourism Financial Management. With the direction, you have to go to the direction of the sample essay more, as well as technical direction related information and literature, so that you can determine what topic you want to write.

1. the relationship between hotels and travel agencies in the peak season of tourism in my opinion (tourism management topics) 2. how to set up the business income accounting organization of tourism hotels (tourism management topics) 3. the internal financial management system of tourism hotels ruminations (tourism management topics) 4. the way out of China's tourism hotels group management (tourism management topics) 5. the apportionment of the cost of washing of the tourism hotels (tourism management topics) 6. image strategy and emotional strategy of tourist hotels (Topics in Tourism Management)7. institutional innovation and economic analysis of store operation (Topics in Tourism Management)8 on the target model of China's adjustment of the U.S. travel agency management system (Topics in Tourism Management)9 China's U.S. current tour guide management system and its drawbacks (Topics in Tourism Management)10 Comparative analysis of the ctrip.com's s and the traditional travel agency's business (Topics in Tourism Management) 11 Shaping Core Competence with Knowledge Alliance on Market Competition Strategies of Domestic Travel Agencies (Special Topics in Tourism Management)12 Brand Strategy Implementation and Management of Travel Agencies (Special Topics in Tourism Management)13 Research on the Development Model of Theme Parks (Special Topics in Tourism Management)14 A Primer on Supply Chain Management of Tourism Services (Special Topics in Tourism Management)15 Current Situation of the Development of Domestic Tourism Industry, Trends and Countermeasures: Opportunities and Challenges Facing Tourism Industry (Special Topics in Tourism Management Topics)16 Analysis and Optimization of Non-standard Benefit Distribution Chain of Tourism Shopping Consumption (Tourism Management Topics)17 Exploration of New Growth Trends in Modern Service Industry and Tourism (Tourism Management Topics)18 Exploration of the Status of Tourism Information in Economic Decision-Making and Its Exploitation and Utilization (Tourism Management Topics)19 Tourism Destination Festivals Marketing Research with XX City as an Example Intercultural Human Resource Management. Research (Selected Topics in Tourism Management)20 Problems and Improvement of Tourism Product Development (Selected Topics in Tourism Management)21 Dialectical Relationship between Tourism Resource Development and Protection (Selected Topics in Tourism Management)22 Research Progress and Main Ideas and Methods of Tourism Planning in Foreign Countries (Selected Topics in Tourism Management)23 On the Promotional Role of Industrial Tourism on Urban Development (Selected Topics in Tourism Management)24 Analysis of Interaction Relationships Between Theme Parks and Urban Tourism Destinations (Selected Topics in Tourism Management)25 Itinerary Analysis and Application of the Essence of Tourism Life Cycle (Selected Topics in Tourism Management)26 Deep Tapping of Cultural Connotation to Promote the Sustainable Development of Tourism (Selected Topics in Tourism Management)27 Ten Relationships to be Handled for the Scientific Development of the Tourism Industry (Selected Topics in Tourism Management)28 Subjectivity of Female Self-help Tourists and Gender Identity Constructing (Selected Topics in Tourism Management)29 New Forms of the Connotation and Extension of Tourism: Special Tourism Characteristic Tourism New Trends in Foreign Tourism (Selected Topics in Tourism Tourism Management)30 Preliminary Study on the Relationship between Religious Tourism Activities and Sustainable Development of China's Nature Reserves (Selected Topics in Tourism Management)31 Analysis of Tourism Consumption Decision-Making by Influencing the Psychological Factors of Human Beings (Selected Topics in Tourism Management)32 Analysis of Domestic Tourism Consumption Behavior by Urban Residents (Selected Topics in Tourism Management)33 On the Development of Rural Tourism with the Help of the Resources of Talking about the Rural Folk Culture (Special Topics in Tourism Management)34 The Influence of Korean Film and Television Drama on Chinese College Students' Motivation to Travel to Korea. Taking a popular Korean drama as an example (Topics in Tourism Management)35. case study of red tourism towards community participation in tourism development (Topics in Tourism Management)36. analysis of the protection of legal issues of legal rights and interests of tourists (Topics in Tourism Management)37. talk about the formation of China's famous tourist mountains of the historical and cultural origins (Topics in Tourism Management)38. analysis of the current situation of the lack of legislation on tourism and the reasons for it (Topics in Tourism Management)

5. Tourism Marketing Dissertation Topics

The year's dissertation on tourism development is usually an introduction to provincial tourism, or national tourism development. You can add your own understanding by first citing some papers on the prospects of tourism development, then applying some papers on the current state of tourism development, and then some papers on countermeasures for the development of the rotating industry. Then you can position the development of tourism.

6. Where to find tourism marketing references

Challenges faced by rural tourism:

1. The rural tourism industry is a bottom-input industry in terms of technical conditions and other hardware resources. However, in the traditional closed system of supply and demand of rural tourism resources, the structural shortage of tourism resources restricts the utilization, development and utilization efficiency of overall rural tourism resources.

2. Increasing competition, increasing differentiation of tourism demand, intensified competition between regional tourism industries; competition between destinations with similar resources but different products; competition between destinations with different resources but similar products, and the urgent need for new tourism products.

3. With the increase in the degree of rural urbanization, rural tourism attractions (points) by the rural urbanization process is greatly influenced by the phenomenon of blind pursuit of urban life. In the process of rural tourism development, the concreteization of trails, modernization of attractions, farmers' civic life, the disappearance or weakening of the charm of rural tourism, the imperfections of the traditional way of life and folk culture, the degradation of the traditional farming methods, and the transformation of the old towns, villages, and residential areas into urban buildings, have brought great challenges to rural tourism.

7. Tourism Marketing Essay References

The tourism market environment refers to the economic, political, social, cultural and educational conditions that affect the changes of supply and demand in the tourism market.

The state of various factors in the tourism market environment is constantly changing over time, and the multiple combinations of various states and multiple factor changes form a diversified environment corresponding to different times. Due to changes in disposable income and differences in the distribution of leisure time, tourism demand is prone to form spatial and temporal fluctuations in tourism flows. Destination tourism resource endowment leads to the relative seasonal fluctuation of tourism flow; in addition, the drastic change of political situation, the occurrence of major natural disasters, the prevalence of infectious diseases and other environmental changes will have a great impact on the tourism industry, thus directly affecting the marketing of tourism enterprises. The volatility of the tourism marketing environment determines that the adaptation of tourism enterprises to the environment is a dynamic process of constant change. Therefore, the adaptation of tourism enterprises to the marketing environment at a certain moment does not mean that they can adapt to the marketing environment later. It is important to monitor and pay attention to the changes in environmental factors and the direct and indirect effects on the marketing activities of tourism enterprises at any time.

The tourism marketing environment consists of two parts: micro and macro.

The macro and micro environments of the tourism market environment exist in different spatial scopes but are indispensable in the whole tourism marketing activities. The market controllable factors that exist in the micro environment of the enterprise cannot be separated from the objective factors that exist in the macro marketing environment of the tourism enterprise. In order to achieve their marketing objectives and maximize consumer satisfaction, enterprises must do everything possible to coordinate the micro-controllable factors with the macro-uncontrollable factors. This coordination must be achieved by giving full play to the marketing initiative of tourism enterprises, the rational use of tourism marketing controllable factors, consciously adapt to the requirements of the objective environment. The process of adapting to the uncontrollable factors with the controllable factors of tourism marketing is the process of dynamic equilibrium of tourism marketing environment. It can be seen that the marketing macro-environment and micro-environment is a kind of mutual coordination and adaptation of the relationship. The purpose of this coordination and adaptation is to better meet the needs of consumers in the target market, and realize the sustainable development of the overall marketing of tourism enterprises.