Recently, the Beijing Municipal Bureau of Culture and Tourism released the "2021 Beijing Culture and Tourism Statistics Report" (hereinafter referred to as "the Report"), detailing the overall situation of Beijing's culture and tourism market last year.

The Report shows that in 2021, the number of tourists in Beijing was 255 million, an increase of 38.8% over the previous year, recovering to 79.2% of the 2019 level, with the degree of recovery better than the national level of 25.2 percentage points; tourism revenue was 416.62 billion yuan, an increase of 43% over the previous year, recovering to 66.9% of the 2019 level, with the degree of recovery better than the national level of 15.9 percentage points.

"Around Beijing" tourists accounted for more than 30%

The report shows that in 2021, Beijing received 129 million visitors from foreign provinces to Beijing, an increase of 32.6% over the previous year, recovering to 66.9% in 2019; tourism revenue 365.77 billion yuan, up 45.5% from the previous year, recovering to 68.9% in 2019.

In terms of source composition, the proximity peripheral market, i.e. tourists from Hebei and Tianjin provinces and municipalities, accounted for 31.4%; the mid-range (Hebei-rim) market, including the five provinces and regions of Shandong, Shanxi, Henan, Liaoning, and Inner Mongolia, contributed 30.5%; and the long-distance market accounted for 38.1% of the total, with a relatively large proportion of tourists coming from Guangdong, Heilongjiang, Jiangsu, Shanghai, and Sichuan, which were in order of magnitude: 4.0% , 3.9%, 3.3%, 3.2% and 3.0%.

From the point of view of the composition of consumption of tourists coming to Beijing from other provinces, shopping accounted for the highest proportion of 24.5%, food and beverage, long-distance transportation and accommodation accounted for close to the proportion of 18.7%, 17.9% and 17.3%, in turn, scenic spots accounted for 10.8%, and cultural entertainment accounted for 6.7%.

In addition, the city's citizens are another "main force" in the composition of the source. The report shows that in 2021, Beijing will receive 126 million trips from citizens in Beijing, up 45.9% from the previous year and 0.3% from 2019; tourism revenue will be 48.07 billion yuan, up 31.0% from the previous year and 86.0% from the same period in 2019.

From the point of view of the public's choice of travel, the proportion of the public's suburban travel from 53.6% in 2019, 55.2% in 2020 to 66.8% in 2021, showing a new trend of "more peripheral, more outdoor, more rural" tourism.

And from the point of view of the composition of consumption, food and beverage and shopping in the forefront, accounting for 29.7% and 28.2%, respectively, scenic tours and transportation ranked third and fourth, accounting for 13.7% and 13.2%, respectively, and culture and entertainment accounted for 6.1%.

However, the Report also points out that in 2021, Beijing is not open to inbound group tours, and receives only 245,000 inbound tourists, a drop of 28.2% from the previous year, and 93.5% from 2019; and international tourism revenues of 430 million U.S. dollars, a drop of 10.4% from the previous year, and 91.7% from 2019.

On the other hand, in the "Spring Festival", "Qingming", "May Day", "Dragon Boat Festival" and so on.

Among them, the "Spring Festival" holiday, Beijing received a total of 6.632 million tourists, an increase of 352.5%, the total tourism revenue of 4.25 billion yuan, an increase of 293%; "May Day" holiday, according to comparable caliber On May 1 holiday, according to the comparable caliber (5 days compared to 5 days), the number of tourists received by Beijing from other provinces resumed to 90.8% of the number in 2019, and the tourism revenue resumed to 83.6% of the number in 2019; the total number of tourists received on the 11th holiday resumed to 93.5% of the total number in the same period of 2019, and the total tourism revenue resumed to 96.8% of the total number in the same period of 2019. 96.8%.

The tourism industry is gradually recovering

In fact, with the proportion of Beijing citizens choosing suburban tourism increasing year by year, it has also further boosted the popularity of rural tourism in the vicinity of Beijing.

The report points out that experiencing the beauty of the countryside and enjoying the feast of culture and tourism has been an important option for citizen tourists' vacation culture and tourism activities. 2021, the sightseeing park received 11,545,000 tourists, an increase of 33.1%; realized income of 1.84 billion yuan, an increase of 19.4%. Folk lodging and other business entities received 13.657 million tourists, an increase of 35.2%; realized revenue of 1.43 billion yuan, an increase of 48.4%.

The high enthusiasm of the public to travel has also led to the recovery of scenic spots. 2021 Beijing **** there are 222 graded scenic spots, including 9 5A scenic spots. Affected by the epidemic, Beijing scenic spots and other tourism, culture and entertainment venues are still implementing 75% flow restrictions, part of the period of tightening the implementation of 60% flow restrictions. The epidemic has brought obstacles to cross-provincial tourism, and local citizens traveling in Beijing has become an alternative option.

Relevant data show that in 2021, Beijing's key monitoring of the 260 scenic spots (excluding Universal Studios)**** received 216 million visitors, an increase of 34% year-on-year, recovering to 68% in 2019. Realized operating income of 16.02 billion yuan, up 15.1%. Employing 73,000 people, an increase of 11.7%.

And as a labor-intensive industry with heavy asset operation, the accommodation industry has a high proportion of fixed costs, labor, tax and fee expenses, and is highly correlated with the volume of tourists coming to Beijing from foreign provinces and cities.The recovery of hotel performance in the first half of 2021 was obvious, but after entering August, the hotel's operation took a sharp turn for the worse, with the growth rate of that month once lower than that of the same period in 2020, and the cumulative growth rate continued to decline.

Specifically, in 2021, Beijing's 1163 key lodging industry unit assets totaled 134.11 billion yuan, a year-on-year decrease of 2.7%, a decline of 14.3% from 2019. Realized operating income of 32.39 billion yuan, up 32% year-on-year, recovering to 74.3% of 2019. Profit loss of $6.46 billion, a continuation of the loss in 2020 and a decrease of $920 million, compared with a profit of $2.15 billion in 2019 and an expansion of $8.62 billion in 2021 compared with 2019. The number of employees was 102,000, a decrease of 4.8%.

Accommodation received 2,669,000 lodgers, an increase of 14.9%, recovering to 60.4% in 2019. The average room occupancy rate was 47.8%, a decrease of 11.8 percentage points and 22 percentage points compared to 2019.

And in terms of room rates, there is also a significant downward trend, for example, in five-star hotels, the average room rate in 2021 will be 761 yuan/night, down 10.5% from 850 yuan/night in 2020, and down 16.3% from 910 yuan/night in 2019. In recent years, there has been a trend of increasing market share for non-star lodging, with revenues accounting for about 49% and hospitality accounting for about 59%.

It is worth noting that the Report also states that travel agencies face the most severe situation in 2021.

It is understood that as of the end of 2021, Beijing **** has 3156 travel agencies, of which the survey of 1,239 key enterprises showed that the assets of travel agencies totaled 42.66 billion yuan, a year-on-year increase of 14.9%, a decline of 15.5% from 2019. Realized operating revenue of 22.65 billion yuan, up 23.3 percent year-on-year, recovering to 22.8 percent from 2019. Lost $1.47 billion, a loss of $1.15 billion less than in 2020 but $1.4 billion wider than in 2019. 17,000 employees in the workforce, showing a continued decline, down 22.5% from 2020 and recovering to only 43.1% of 2019 levels.

And because the entry and exit tourism and cross-province tourism accounted for more than 80% of the travel agency's revenue, the relevant business is seriously hampered, has not yet appeared signs of recovery, is one of the industries most seriously affected by the epidemic, the travel agency is faced with pay cuts and layoffs of the pressure is also increasing day by day.