Many investors and entrepreneurs will choose to open optical shops. After all, the market prospect is good and the profit is considerable. But I don't know anything, and I don't know how to open a shop to make money, so more and more people choose to join various brands and let the platform help them open a shop. Joining an optical shop is indeed a good direction, but you need to be more careful about the risks. Let's talk about it in detail here.

1. What are the risks of joining an optical shop?

1, false connection trap

Not only the glasses industry, but also other industries have false joining traps. Most of them are short-selling companies, and renting a high-end office space to defraud the franchise fee can't provide any help for franchisees. Therefore, everyone must carefully examine the franchise platform.

2. The promise cannot be fulfilled.

This is also a problem for many brands. Before signing the contract, they promised all kinds of help and convenience, but after signing the contract and paying the money, they were in a state of no matter. Some only supply equipment and glasses, which is not helpful to the owner in other ways.

3. Platform mandatory conditions

Especially larger brands, such as national chain brand optical shops, often attach additional conditions to the contract because of their high popularity and market recognition, large traffic and high turnover rate. For example, how much money is needed to purchase goods every year, or a certain proportion of shares, which is equivalent to reducing the profits of optical shops.

4. The competition among all parties is fierce.

As we all know, the domestic glasses market is good, attracting many competitors. There are more and more glasses brands and optical shops, and even foreign countries such as Essilor and TAG Heuer have set up factories in China for publicity. There is also competition outside the industry, such as the development of e-commerce and the emergence of vision care projects, which leads to customer diversion.

5. The investment cost is too high

The initial investment of an optical shop is generally around 654.38+10,000 yuan, many of which are more than 23 million yuan. Compared with investing in a small restaurant, the cost is relatively high. Coupled with rent, utilities, personnel costs, procurement and other follow-up costs, may lead to high costs and insufficient funds.

6, the cost recovery period is long

This is related to the characteristics of glasses themselves. This is a low frequency product. I bought it once, and I won't buy it again for at least six months to a year. Therefore, optical shops generally have a precipitation period, and you can recover the cost by accumulating word-of-mouth and popularity. Many stores may close down if their business is not good at first, they can't persist or lack funds.

Second, how to judge whether the brand is reliable?

1, brand awareness

Relatively speaking, especially well-known brands will be more reliable in theory. On the one hand, there are many people doing it, and it may be difficult to do so much if it is not reliable; On the other hand, consumers also know that they will trust brands more. Of course, brand size is only a reference.

2. Comprehensive investigation

Generally, you can learn from the company registration information (registration time and amount), online stores, brand introductions and other network resources. Then you can contact the other party for relevant information and qualification certificate. Finally, it is recommended to personally investigate and understand, see the headquarters or glasses franchise stores, and communicate with each other face to face, so as to be aware of it.

Step 3 know from the side

You can join a brand store and communicate with the owner. You can contact the brand partner to understand the cooperation status; You can find all kinds of brand statements through related post-it forums; You can consult professionals in the industry to get a more accurate introduction. And have a comprehensive understanding of the brand through many aspects.

The above are just a few suggestions to judge the brand. You can brainstorm and find more ways. Here, Ali Glasses emphasizes that joining should be cautious, opening an optical shop should be rational, not blindly optimistic, and not trusting rumors. The assessment of joining brands is multifaceted, and we don't blindly believe in big brands, nor do we completely deny small and medium-sized brands. Joining or opening your own shop is a good choice, and the glasses industry as a whole is still very promising.