Bian Xiao believes that whether it is the WeChat service number or the enterprise number, it is good to do the official WeChat account in the early stage. If they are all registered, they have no energy to maintain them, and then they can't do well, so they only make a WeChat WeChat official account in the early stage.
Wechat WeChat official account Marketing Skills: Friends circle is the key point.
You can't ignore the importance of the circle of friends. 90% of WeChat traffic comes from friends circle. Before posting WeChat articles on the official WeChat account, you should think carefully. If you are a WeChat user, will you share it with friends? If you can't share it yourself, this article will have no effect.
Wechat account marketing skills: data analysis is not everything.
To fully trust data analysis, big data has become popular in recent years, so many people will rely on data. In fact, the administrator of WeChat official account only needs to pay attention to interaction, reading volume and number of fans, and then find ways to turn users into WeChat friends and followers in WeChat official account.
Wechat WeChat official account Marketing Skills: Skills of Forwarding Articles to Friends Circle.
When sharing WeChat official account articles with friends, you can occasionally have an interactive copy, but others may not see any comments and likes (only friends' likes and comments are added to each other). What should I do at this time? You can reply directly under your article. If no one is too cold to interact with you, you can also pretend that someone is commenting on you and leave a few comments yourself.
Marketing Skills of WeChat WeChat official account: The word 13 before the WeChat article is very important.
Pay attention to the first 13 words of the title of the WeChat article, which will directly affect the opening rate of the article. Write as conspicuously as possible. Why the first 13 words? Because WeChat can only see 13 when it wakes up.
Marketing Skills of WeChat WeChat official account: The official account of WeChat should be rich in content.
The content of WeChat official account is too simple. For example, an e-commerce account, if it is an e-commerce article every day, this account is meaningless. Company accounts are related to your business every day, which is even more boring. There is a main line, and then add other content. You can count the data of each article in the background and make an article publishing plan through data analysis.
First, do a good job in psychological construction. If you keep doing your work with a negative attitude and a refusal attitude, you will be very miserable. If you don't like it, how can you do it happily and attentively if you don't accept it? This is suffering for you, and it is also irresponsible for your work. Just like action and reaction in physics, the greater the action, the greater the reaction. If you think positively and face it with a positive attitude, different worlds will appear. Since you have to do it anyway, why not just accept it wholeheartedly, even if the final result is still not ideal, there will be no regrets. People say that if you are unhappy, you will be happy. Why not have a little sunshine?
The second point is how to use the official WeChat account. When I first came into contact with WeChat operation, I found articles, wrote articles and pushed articles every day. I'm busy too. You know, it's a lot of work to output text every day. A WeChat official account article may even take you a day. But this kind of work is just to maintain WeChat and not let it stop. Fans are still standing still. No matter how hard you feel at this stage, you are just doing maintenance work. Because what you write is useless to fans, what you write is nothing but hard work! At this time, we need to stop and think about what kind of content WeChat users want and what value they have.
At this stage, it is not difficult to say simple or not. Nothing more than two things: either you win by content, or you can provide users with the ultimate service to meet their needs, like China Mobile giving users free traffic. If your product is not just needed, then you should do a good job of content, understand the needs of users, tell them what they want to know, fans will naturally come, of course, you can also actively plan some activities. Tell you a way, you can check the ranking of articles in the background and analyze which articles your fans are interested in. You can take this route in the future, analyze the user groups of fans, and prescribe the right medicine.
The third point is communication with peers. Everyone knows what behind closed doors means, so I won't explain it. No matter how big a person's brain is, it is limited. Many people's brains are also stimulated and inspired by the outside world. So, don't close yourself up, communicate with your peers more, and maybe you will be suddenly enlightened and suddenly realize. See what new games you have recently, and you can also learn the first-hand news in the industry. No one will refuse to be at the forefront of the times.
The fourth point is implementation. A thousand words are not as good as personal practice, and excellent execution is also the work quality that a professional should prepare. When you have an idea, you just need to realize it and it must be perfect. Every detail, every sentence is worth pondering. To turn your ideas into real articles and activities, you should try which way is the best. If it doesn't work, change it. I don't believe that I can't find a way that suits me.
Finally, I told my colleagues that if you really achieved the above points, you are still not interested in doing it, or there is no progress, then it is up to you to decide whether to go or stay. Because you have tried your best, you are worthy of your heart. There is nothing to say. Either you are not suitable for this job, or the company is very low in all aspects, haha! What's more, WeChat is simple and difficult to do well, so we should keep learning more. Especially for a company, doing WeChat well is not a matter for one person. After all, none of us have superhuman powers.
Novice Xiaobai does the official account operation of WeChat WeChat, and it is not a problem to constantly learn and accumulate experience. The above is an introduction to how to operate the official WeChat account. I hope it helps you.