investment budget 1. venue: 31-51 square meters, the rent is 1,511-2,511 yuan. If renting the second floor is even lower (the situation varies in different regions), the store rent for three months in advance: 9,111-15,111 yuan, and the store decoration is 5,111-11,111 yuan (depending on the conditions, it can be simply decorated and the price is lower). Table: 111 yuan. 32 ***961 yuan bowls (disposable paper bowls): 1.31 yuan for one, 511 ***151 yuan for electrical appliances, 1,111 yuan for a refrigerator and a disinfection cabinet, 1,511 yuan for an electric baking pan, 2,451 yuan for a six-hole gas stove for air conditioning, one 651 yuan, and the rest: 611 yuan (stove, stainless steel barrel, large. Materials fee: 2811 yuan. Operating funds: 2111-5111 yuan. Certificates, photos, fees, taxes, etc.: business photos, tax registration and other management fees: 26411-37411 yuan. The budget rent for a 2,111-square-meter store is 5,111 yuan. If you rent the second floor, it will be even lower (the situation varies in different regions). The store rent for three months in advance: 15,111 yuan. The store decoration is 21,111-51,111 yuan (depending on the conditions, it can be simply decorated, and the price is lower). Table: 111 yuan, 16 * * 1611 yuan. Bench: a 31 yuan. 72 * * 2161 Yuan bowls (disposable paper bowls): 1.31 Yuan for one, and 1,511 * * 451 yuan: 1,111 Yuan for a refrigerator and a disinfection cabinet, 1,511 Yuan for an electric baking pan, 2,451 Yuan for an air conditioner, 2,351 Yuan for a six-hole gas stove and 1 411 yuan for a pulverizer. The rest: 2511 yuan for scattered items (stove, stainless steel barrel, one for large, medium and small; Materials fee: 2811 yuan. Operating funds: 2111-5111 yuan. Certificates, photos, fees, taxes, etc.: business photos, tax registration and other management fees: 2111 yuan. Total: 55211-88211 yuan. Store with benefit budget of 1.31-51 square meters: If the daily flow (turnover) is 2,111 yuan, the gross profit rate is 51%, it will be 31,111 yuan per month, and the annual gross profit will be 361,111. The investment can be recovered in three months. In the second year, with the expansion of influence, the order and turnover will increase by 15%, and the profit should reach 41,111/year. If it is done well, it can be doubled. 2.111-square-meter store: If the daily flow (turnover) is 4,111 yuan, the gross profit rate is 51%, 61,111 yuan per month, and the annual gross profit is 721,111 yuan. The investment can be recovered in two months. In the second year, with the expansion of influence, the order and turnover will increase by 15%, and the profit should reach 228,111/year. If it is done well, it can be doubled.

Opening a porridge shop

Eating porridge is a traditional eating habit of China people, which has a history of thousands of years and is one of people's main diets. In addition to general diet, it can also be used to prevent diseases, treat diseases, and maintain health and beauty. The investigation shows that investing in "porridge" industry is one of the industries with low risk, wide application, considerable market prospect and high return.

Market prospect:

At present, people's understanding of porridge is still limited to the general state, with a single variety, such as a small number of common varieties such as pickled vegetables, eight-treasure porridge (red) bean porridge, millet porridge, preserved egg porridge, etc., and there is little publicity on the utility, and the sales methods are outdated. There is no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition.

Ordinary porridge can only satisfy hunger, with low price and low profit, and people are highly selective. What we have introduced are hundreds of green products with dietotherapy, health care, beauty and longevity.

selling point: not porridge, but health! The concept of taking porridge as general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and make consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers and create them for them to seize business opportunities.

research on consumers:

1. target: general consumers, with emphasis on infants, students, the elderly, pregnant women and patients.

2. main benefits: nutrition, hygiene, good taste, health care and dietotherapy.

3. main occasion: breakfast: economical and nutritious breakfast. Cooperate with some sales. Dinner: in addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity not to be underestimated.

4. Importance: patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. The tonic effect of high-grade porridge makes people with status feel superior. Maintain health, save time and effort, and make consumers feel cheap

Market suggestion:

Initially

1. Open a model shop to promote the brand and expand its influence. It is suitable to be located in the city center, with an area of 41-51 square meters. The decoration style is based on the theme of returning to nature, and all boards, tables and chairs are simple and simple.

2. Delivery service: porridge is boiled in a big pot, the ingredients are repackaged by a special person, prepared in a small pot, and delivered by a professional delivery team. Key targets: hospital inpatient department, school and family. Dressing the's staff presented menus (with diet porridge charts and symptomatic effects) and accepted telephone orders.

In the medium term

1. Gradually open chain stores, which can be joined by franchise, without joining fees, and only charge a small amount of trademark use fees and management fees. The head office distributes ingredients uniformly, while the shops only order and sell.

2. Counter and shop-in-store: using other people's venues to operate, you can be self-employed or deliver goods (such as hotels, shopping malls, cinemas, discos and other places, parks, tourist areas, etc.)

3. Combine with the re-employment project (contact the relevant government departments for support) to absorb a large number of laid-off workers and set up mobile trucks for fixed-point and regular supply (stations, main roads and communities)

4. Establish your own website, carry out online publicity, order and join in to expand sales channels.

Problems that should be paid attention to:

First, environmental protection. For example, the government requires that restaurants like porridge shops should not be opened under residential buildings, and shops should be opened nearby, and the installed flue should be higher than that of residential buildings. Therefore, the storefronts designed by developers should have innate conditions.

second, the traffic problem. One of the ills of modern cities is traffic. There is a shortage of parking spaces in urban areas, and restaurants are located in prosperous areas. This contradiction is particularly prominent.