First of all, we should have a certain understanding of our products, and make a detailed copy to explain where we need what kind of tents, and the corresponding construction, installation and use methods, so that users can see at a glance and reduce the chance of jumping.
Introduction: Outdoor tent is a temporary shelter supported on the ground to shelter from wind, rain and sunshine. It is made of canvas and can be disassembled and transferred at any time with the support. Tents are transported in the form of parts and assembled only after they arrive at the scene, so various parts and tools are needed. Only by knowing the names and usage of each component and being familiar with the structure of the tent can we build the tent quickly and conveniently. Outdoor tents mainly include leisure account, field camp account, mountain account, advertising account, engineering account, disaster relief account, summer account, three-season account, four-season account, mountain account and so on.
Secondly, the most important thing is to choose the launch platform this time. After understanding many platforms, this launch choice is on UC headlines and Guangdiantong. Then why did you choose to promote outdoor tents on UC headlines and Guangdiantong?
Firstly, the characteristics of UC headlines are analyzed emphatically.
Features:
1.？ Information flow advertisements are displayed in UC browser, UC headlines, Shenma search, Ali literature, etc.
2.？ 500 million+users, based on the target audience of Ali Big Data.
3.？ Detailed audience user statistics system, consumption amount, age, gender, region, stay time, etc.
4.？ The backstage can set its own area, audience age and gender.
5.？ Open an account of 3,600 yuan, and charge per click, each time you click around 0.5 yuan.
Now UC headlines have been acquired by Alibaba Group. Alibaba happens to be mainly operated by Taobao and Tmall e-commerce, which has certain advantages for our outdoor tent promotion for 500 million audiences based on Alibaba big data. It is recommended to promote it in UC headlines.
It is important to analyze and refine the consumption power, age, gender and region of users. As we all know, most people who like the outdoors are young people as carriers.
Therefore, when choosing to set the orientation age: it should be between 20 and 40 years old. Taobao Tmall has a certain amount of crowd portrait big data. Get accurate users with needs from big data and recommend products directly to users who want to buy. This will greatly improve the conversion rate.
Gender: Both men and women should be added.
Region: According to Alibaba Big Data, portraits of people who go out for outdoor sports are mainly aimed at cities.
Consumption amount: 299-399 yuan is acceptable to the public.
The headline of UC is paid per click, and every time you click on 0.5 yuan. Set it to 1.500 yuan every day, which means you can click 3000 times every day.
If the retail price of a tent is 400 yuan, one-third of the profit is 150 yuan, of which 3,000 clicks are made, and 150 outdoor tents are sold at a minimum conversion rate of 5%, that is150x150 = 22,500 yuan, after deducting/kloc per day.
Features of recommended platform -Broadlink.
Features:
1. Tencent effect advertising system has 800 million QQ users.
2. Advertisements are displayed in the advertising space at the bottom of QQ space, QQ chat dialog box, mobile QQ, QQ music and official WeChat account. At the same time, cooperate with many website owners to cross-platform terminal dramas and more traffic.
3. The backstage can also set the area and audience age by itself.
4. Open an account for 50,000 times, and charge by click, starting from each click on 0.3 yuan.
5. Account opening address
Guangdiantong is a platform owned by Tencent. Advertisements placed by enterprises and merchants can be displayed in all locations of Tencent QQ, reaching 800 million users. Even if the target population is placed in the target area, there is considerable traffic. So consider promoting them on this platform.
It is also important to analyze and refine the consumption power, age, gender and region of users. As we all know, most people who like the outdoors are young people as carriers.
Therefore, when choosing to set the orientation age: 18-30 years old, whether primary school students, high school students or even universities, the summer vacation has arrived, and it is essential to organize various outdoor activities to participate in summer camps, go to group outings, sea baths and other places.
Gender: Both men and women should be added.
Region: With reference to big data, targeted delivery will be conducted in cities with more outdoor sports crowds, such as Dalian, Liaoning, Qingdao, Shandong and other coastal cities as targeted delivery regions.
Consumption amount: 199-299 yuan is acceptable to the public.
Guangdiantong also charges by click. Every time you click on 0.3 yuan, it is set to 1.800 yuan every day, which means you can click 6000 times every day.
If the retail price of a tent is 300 yuan, one-third of the profit is 100 yuan. If you click 6000 times, you will sell 180 outdoor tents at a minimum conversion rate of 3%, that is,100x180 =180.
Thanks to the company's support for this activity, it spent 654.38+10,000 yuan a month on advertising. Through data analysis, it is estimated that the monthly income is about 6,543,800 yuan.
The above is the analysis report of the two new media platforms selected in this planning, please adopt it by the directors and leaders.