Pearl tea takes black tea and green tea as basic raw materials, and then adds honey juice with different tastes and round seasoning called "pearl". There are two different ways to eat, cold and hot, which not only quenches thirst, but also tastes delicious. It is a very convenient trendy drink. Pearl tea not only pays attention to the taste, but also pays attention to the difference in color sense, which is the most attractive to young consumers. They all make good use of materials of various colors and mix them together to produce different visual effects. In addition, another feature of bubble tea is that pearls are sucked up through a big straw, which gives people a feeling of "QQ". The unique taste makes many young people intoxicated ("pearl" is actually not what we usually call pearl, nor fruit, but a delicious food), and the elastic pearl is also the most important reason to attract young people. Making bubble tea is very simple, just like making cocktails. Besides bubble tea, there are more than 20 kinds of tea, such as cherry black tea, mint green tea, spiced black tea and strawberry milk tea. People who like to drink frozen bubble tea probably prefer the feeling of sucking pearls with that particularly thick straw! Coupled with the delicacy of black tea, the simplicity of milk and the tenacity of pearls, it is no wonder that young people have been fascinated by tea for so many years. Drinking bubble tea regularly is good for people with high blood pressure, heart disease, lack of sleep and bad spirits.
[Introduction to the history of bubble tea]
1983 was founded in Taichung County, Taiwan Province Province. Imitate the concept of coffee bar and change tea from hot drink to cold drink. At first, there were three kinds of products: foam black tea, lemon black tea and spiced black tea. Moxiang Green Tea 1984, or the first three items. Semi-fermented tea 1985 began to enter, including Oriental Beauty, Tieguanyin and charcoal-roasted Oolong. 1988, the "branch garden" of local snacks has joined the world of flavored black tea, that is, "bubble tea", which is still at the top of the product list. There are more than 40 kinds of products at this time. 1993a。 A variety of tea products have been added, such as tea cakes, tea jellies, tea biscuits and tea snacks. B. Introduce "frozen tea" tea beverage at 0-5℃. C. The sales of canned tea in that year also exceeded NT$ 654.38+00 billion. 1994A。 Wine into tea, blended tea into the category (the concept comes from Yunnan minority drinking tea) B. fermented tea, such as Pu 'er tea and Tuo tea. Since then, non-fermented, semi-fermented, fully fermented and re-fermented tea products are complete and more diversified. C. In that year, each person drank more than 1.2KG of tea per year, which was about 0.5KG more than 1.980 per person per year, which was quite amazing. 1995— 1997a。 Coconut, glutinous rice and other kinds of milk tea began to appear. B. European herbal tea, flower and fruit tea and flavored black tea are gradually emerging. From 65438 to 0997, the tea in Taiwan Province Province continued to grow, and new flavors appeared constantly, such as snow bubble, crystal, sand ice, jam, shaved ice and so on. Bubble tea in Taiwan Province Province has been welcomed by consumers for a long time because all practitioners of bubble tea pay great attention to the quality and taste of milk tea. All milk tea and drinks are made of high-grade raw materials, ensuring the original taste of the products and constantly innovating in taste. So far, the price of foam tea in Taiwan Province Province is still NT$ 4-5 yuan RMB.
[Reasons for the Brilliance of Bubble Tea]
First, it tastes delicious. Now all the teas are made and sold by ourselves, and they are made of all kinds of delicious raw materials. The taste of pure milk tea is very attractive, and milk tea produced by large industries can never match it.
Second, the taste is constantly innovating and changing, forming many series, and consumers have a wide range of choices. Only milk tea has Mowei milk tea, coffee black tea milk tea, wheat fragrant black tea milk tea and so on. Additives include pearls, coconuts, glutinous rice, crystals, etc. And snow bubbles, sand ice, shaved ice, etc. It's delicious only if it's made and sold now.
Third, less investment, low risk and quick results. Milk tea can invest hundreds of thousands of yuan in compound restaurants, tens of thousands of yuan in take-away shops and several hundred yuan or one or two thousand yuan in car stalls, which is very suitable for individual entrepreneurship.
[List of main products]
Bubble tea: strawberry milk tea, taro, watermelon, orange, pudding, snow bubble, papaya, lemon, peanut, almond, pineapple, Lan Mei, litchi, coffee, mango milk tea, cantaloupe milk tea, peach, chocolate, green apple, passion fruit, red bean paste, coconut and grape milk tea.
Hot and cold drinks: natural dream fruit and vegetable drinks, monkey peach juice, pineapple apple juice, pineapple juice, dragon juice, orange juice, cantaloupe milk, cantaloupe lemon juice, carrot orange juice, orange cucumber juice, golden spinach juice, carrot fruit and vegetable juice, kiwi orange juice, papaya lettuce juice, rainbow drink, juice, ice cream, snow bubble, milk, instant coffee, ice cream cola, foamed black tea. Emerald green pearl, gourmet fragrant tea, taro milk tea, chocolate milk tea, silver cart, jasmine honey tea, foam black tea, peanut milk tea, peach fragrant tea, sesame milk tea, mung bean milk tea, lady fragrant tea, green fairy, fragrant drunk tea, rose bubble tea, coffee milk tea, red bean milk tea, pearl green tea and violet fragrant tea.
[Foam tea market]
The series of milk tea drinks is a kind of food culture that flowed into the mainland from 65438 to 0998 in Taiwan Province Province, China, and spread all over the country. There are more than 40 varieties of bubble tea, including taro milk tea, coconut milk tea, almond milk tea, papaya milk tea, peanut milk tea, mango milk tea, strawberry milk tea, lemon milk tea, banana milk tea, peach milk tea, green apple milk tea, mung bean milk tea, red bean milk tea, cantaloupe milk tea, passion milk tea, lavender milk tea and so on. Its unique taste is welcomed by men, women and children, and it also occupies a certain share of the beverage market. Bubble tea shop is one of the projects suitable for entrepreneurship and laid-off re-employment: less investment, quick results, stable income and low risk. You can make ice in summer and hot bubble tea in winter, and there is a market all year round.
[Investment Guide for Bubble Tea]
Bubble tea shop is one of the projects suitable for entrepreneurship and laid-off re-employment: less investment, quick results, stable income and low risk. Bubble tea can be made into ice in summer and hot bubble tea in winter, and there is a market all year round. Equipment is the key to opening a bubble tea shop. In the long-term operation and training, the company concluded that as a basic bubble tea shop, the following equipment is necessary: sealing machine, the core equipment of bubble tea shop, has three types: manual, semi-automatic and automatic. Generally, manual operation is enough, and the price is around 350 yuan; Freezer-two-room freezer, semi-refrigerated and semi-frozen, price 1200 yuan; Water dispenser-filter water dispenser is the most practical, and the price is around 250 yuan; It is a good project that small and medium-sized investors, laid-off workers and part-time workers dream of. With a total investment of only 1800 yuan, you can easily earn money as a boss, and even have an unimaginable high profit. An industry that everyone can do.
1, mobile operation, no storefront: such as commercial streets, pedestrian streets, schools, stations, docks, communities, tourist spots, etc.
2. Street shops, such as commercial streets and pedestrian streets;
3. Store-in-store operation: such as supermarkets, shopping malls, hotels, bars and leisure bars.
4. Interlocking operation: buy several sets of equipment, master the spice formula by yourself, hire people to stand out and make profits.
[Thousand Yuan Tea Shop Opening Plan]
I. Fruit powder: (65438+ 0 packs per fruit powder) Unit price: 16 yuan (1 kg/pack)
Litchi powder, papaya powder, taro powder, coconut powder, peach powder, honeydew melon powder, strawberry powder, chocolate powder, watermelon powder, lemon powder, cherry powder, green apple powder, pineapple powder, champagne powder, grape powder, orange powder, banana powder, coffee powder, rose powder and sour plum powder. 20× 16=320 yuan.
Second, creamer: 10 package unit price: 14 yuan/package (1 kg/package)1×14 =140 yuan.
Tea: (500g/ bag), Jinxiang black tea (17 yuan). 10× 17 = 170 yuan.
Four. Pearl: black pearl (vacuum packed): a pack of 5 yuan. 10×5=50 yuan
5. Equipment: sealing machine (350 yuan/set), sealing film (55 yuan/roll), measuring spoon (two 5 yuan), pearl straw (1.8 yuan, 10), 400 ml cup (1 15 yuan).
Six, free bubble tea formula.
[Marketing Guide]
1, pearl tea is very particular about color and taste. We can give it some poetic names, such as summer feelings, golden branches and jade leaves, the taste of first love, forgetting the water of the year and so on. Let tea drinkers feast and experience psychological enjoyment.
2. Pay attention to the popularization of prices. The price of a drink is between 2-3 yuan, which is the most suitable. Adding pearls will charge 50 cents more according to the local consumption level, which is suitable for mass consumption.
3. It can also be directly packaged and sold in supermarkets and shopping malls. If it is mixed with homemade jelly, homemade juice, various homemade cold drinks and beverages, it will get more benefits, and the goods will be richer and more distinctive!