Bakery entrepreneurship project plan template

Entrepreneurship is a risky business activity. In order to minimize the entrepreneurial risk, all necessary preparations should be made before starting a business. One of the most important preparatory measures is the writing of the business plan, because through the business plan, you can better understand your business direction, business goals, project positioning and detailed operation plan.

Model essay on bakery business plan:

Contents

1. Career introduction: 1. Project introduction; Second, the purpose of the project; Third, the main products; Iv. management team

2. product and service creation: 1. product features and types; Second, product competitiveness; Third, the service plan; Iv. additional products

3. corporate goals and strategies: 1. corporate goals; Second, SWOT analysis of the project; Third, the media plan

4, marketing strategy: first, product strategy; Second, the price strategy; Third, the promotion strategy

5. Financial analysis: first, the capital demand; Second, the financial budget; Third, the income forecast; Iv. risk analysis

1. career profile

1. project profile

we plan to engage in a small enterprise mainly in the bread industry. Named: Dream forest Dream Forest West Point Store. The enterprise belongs to the trading industry with small investment, low threshold, wide consumer base and fast recovery cost. At present, its life cycle is still in its infancy.

second, the main products

the products operated by this enterprise are mainly breakfast bread, snacks and various exquisite western-style cakes.

Third, the purpose of the project

The students in Huai 'an University Town and their surrounding residents are the main customer groups, focusing on market operation, attracting more customers with better products and better services.

IV. Management Team

In our entrepreneurial team, there are seven people in total, and the division of labor is as follows: 1 is the store manager; Two people are responsible for production planning and sales; 1 person cash settlement and account management; 3 people are responsible for take-away service, store arrangement and material ordering; 1 people are responsible for the delivery of takeout. Management team: with the store manager as the management axis, there are waiters and cashiers. Company decision: hold a company meeting with the manager as the core, and every employee will attend, and discuss the business-related affairs, bakery business plan, bakery business plan.

2. product service creation

1. product features and types

the products of this enterprise are exquisite and beautiful, with good taste and good selling. And in line with people's pursuit of health and green, we have developed and innovated some health products such as germ bread, brown rice bread, slimming bread, algae bread and sugar-free bread, so that people don't have to worry too much about their health while satisfying their stomachs. The products are mainly breakfast bread and various western-style cakes, and milk tea and ice cream with various tastes, unique taste and healthy characteristics are added.

second, the competitiveness of products

1. The products of this enterprise pursue health and innovation, not sticking to the past bakery product concept.

2. Our bakery has a large storefront, so we can put some teahouses and sell them now, which will attract many customers.

3. We set our store on the street behind Huaixin, which is also in the university town. Most of the tourists come from students, so it can be said that students are partial to bread.

4. According to our investigation, there are only two bakeries on the street behind Huaixin. One is in Shiji Hualian Supermarket, and the other is in Su Guo. The storefronts of the two stores are not too big, and the products are relatively single. Hualian Supermarket is mainly for making birthday cakes. But the biggest advantage of our bakery compared with theirs is that it has many varieties and knows better what products consumers need.

Third, the service plan

1. Adhere to "people-oriented", advocate affection and personalization, adhere to "people-oriented", and advocate affection and personalization.

2. Safety is the first demand of people. If the guests feel insecure, no matter how excellent the service is, no matter how perfect it is. Especially for food, people pay more attention to food safety

3. Convenience. When designing services, they should actively adapt to the market and customers. A large part of the reason why many people buy looks is that bread is convenient, so we must implement this theme when designing services.

4. Respect. The clerk shows respect and warm welcome to the guests, and the guests will feel that they are valued. Then he will trust the store and have more repeat customers.

5. innovation. With the increasing demands and expectations of guests, the service must be constantly adapted and innovated, and the work plan of the new service bakery entrepreneurial project plan should be conceived

so as not to be eliminated, to be in an invincible position among many competitors and to bring economic benefits to the bakery.

IV. Additional products

While operating cakes, our company also introduces other products, such as milk tea and ice cream. For some consumers, it will be a very pleasant enjoyment to provide guests with a leisurely, quiet and comfortable environment, leisurely drinking milk tea, eating desserts and chatting with friends.

3. Corporate goals and strategies

1. Corporate goals

In the first year, we mainly accumulated entrepreneurial experience and laid a solid foundation, so that enterprises can gain a firm foothold in the market;

the second year: our main goal is to expand the store and expand products to attract more customers to spend;

the fifth year: our goal is to occupy more market share and open branches near the university town and even in the urban area.

2. SWOT analysis of the project

1. Advantage analysis

(1) At present, the cake shops on the market are simple in decoration, giving people the impression of uncleanness, while our store is large and beautifully decorated, giving people the feeling of relaxation and freedom;

(2) At present, all cake shops in the market have limited varieties, average taste and high prices, and there is no innovation in product development. However, the cakes in our company have diverse and exquisite styles, many tastes and reasonable prices, and the products are constantly improved and innovated;

(3) The in-store sales and take-away service of this enterprise can attract more consumers to a certain extent.

2. Analysis of disadvantages

(1) Some students who open new stores don't know much about their basic situation, such as taste, which affects sales to some extent;

(2) product innovation is not acceptable to consumers who are keen on traditional pastry products;

3. Opportunity analysis

(1) The market is far from saturated, with a large profit margin and a large number of pastry consumers. The market prospect is broad, and the strength and number of competitors are limited at present;

(2) Good taste, serious service attitude and professional operation level have established a good reputation among students;

(3) Although the business area is limited, it has a beautiful indoor environment, which can leave a good impression on students (especially compared with other cake shops) and show more competitive advantages;

(4) The products are rich in variety, unique in taste and have certain competitive advantages.

4. Threat analysis

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