Chinese Valentine's Day of 20 17 is here. In order to seize the opportunity of the festival, many cake shops are struggling with how to plan Qixi activities. The following is my collection of tanabata activities in cake shops, for reference only.
20 17 cake shop tanabata activity planning scheme 1 activity time:
Evening of August 20th 19: 00.
The Qixi party officially opened.
Activity content:
With two movie tickets on the same day1after 9: 00.
You can participate in live darts throwing activities (2 darts).
Ring 6- 10 got a 20 yuan cake provided by Hamilton Cake Shop (limited to 40 copies).
1 1- 16 ring can get 100 yuan coupon (limited to 20 copies).
16 ring above, you can get the 699 yuan couple photo package provided by Shaben Film (limited to 3 pieces).
20 17 cake shop tanabata activity planning scheme 2 activity time: 20 * * 02.09—20 * * 02.438+04.
Objective: Promotion is an indispensable traditional marketing method for every festival. Theme promotion is to seek more sensational communication effects in regional markets and consumer groups, and to seek a breakthrough in traditional marketing methods.
Product mix: 4 European cakes (one in each series) and 8 western cakes (two in each series and four in sets).
Promotion activities:
Method 1: Romantic Room ☆ Every time you buy a Valentine's Day theme cake or buy a beautifully packaged paper-cut suit to send Valentine's Day roses. Note: roses are purchased by customers or offices themselves, or chocolate roses are developed and produced by the company.
Method 2: Romantic taste-product tasting ☆ The cut products are displayed in the freezer with trays, but don't cut them at one time to maintain the integrity of the products; ☆ When taking tasting products, clamp them on the paper tray with a clip, and the toothpick (small fork) is taken by the customer; ☆ Make sure to introduce the activities to customers before tasting the products, and give different products according to the characteristics of customers; ☆ After tasting the product, we should introduce the product features and the main points of repeated activities, understand the customer's reaction, and recommend the product portfolio in a targeted manner.
Mode 3: Amusement interactive activities-prize-winning knowledge quiz Purpose: Let consumers fully feel the close connection between the activities and Italy, so as to give them an authentic European-style Italian cake.
Mode of operation: In the open space outside the store (inside the store), quiz questions about Italian geography and history and quiz questions about famous love poems are hung (reusable, limited to 100 copies per day, with wallet dolls as gifts), and consumers can choose their own topics. If they answer the questions correctly, they can get a doll wallet as a prize.
20 17 cake shop tanabata activity planning scheme 3 activity time: 2 * * *-2 * * 20: 00 on August 9.
Activity rules: Take 80 steps to the right, as soon as possible, and don't fall into the water. Little friends just need to keep stepping on the pattern and move forward quickly. Simple, right? Anyone can play, but not everyone can play well. Oh, little friend, don't accept the fight!
We distribute prizes to users through the rankings in the leaderboard, and we can set a certain probability of lucky prizes, so that even fans who feel that they are not fast can win lucky prizes.
The specific prize settings are as follows:
First prize: flowers+Valentine's Day cake+one night room.
Second prize: flowers+a box of handmade chocolates+2 movies of Xihua Shangyi.
Third prize: flowers+a box of mini colorful mousse.
Lucky Award: * * Official WeChat Mall 20 yuan Golden Roll.
Exchange instructions:
1, the mobile phone number is an important voucher for redemption and should be filled in truthfully and effectively. If it is wrong, it will be invalid;
2. Vouchers can only be purchased and redeemed in the official micro mall of Jinguan Haoyun.
3. The final interpretation right of this activity belongs to Jinguan Haoyunlai Cake Shop.
Participation: Follow the official WeChat of * * * Click on the picture or send the keyword "Tanabata" to participate in the event on the official WeChat of * * *! Or enter the home menu and click on the activity area "Tanabata Bridge" to participate! Please take the winning mobile phone page to the * * * cake shop head office to collect the prize. Award-winning gifts are not interchangeable, and each micro signal is limited to one time.
Time for receiving the prize: 20 10 August 20th-invalid before 8 pm.
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