Let me give an example of luckincoffee. Luckin has advertised elevators in many first-and second-tier cities, including Shenzhen where I live. You can often see advertisements of Tang Wei and Zhang zhen in the elevator.
Coupled with the popularity of the book Flow Pool, the author is luckin, now CMO Yang Fei (formerly CMO of UCAR), and there are many examples of elevator advertisements in the book. Yang Fei also publicly commented that "elevator advertising is the traditional media form with the highest brand efficiency." Luckin's elevator advertisement is fully covered, regardless of the distribution scope. First, because the store is fast, it can be preheated in advance; Second, the customer consumption radius is diverse, and the promotion should first consider the widest group of people. We really feel the popularity of luckin. Since August last year in our office, many people have started ordering coffee and desserts under the APP, and WeChat groups often send coupons to each other. Everyone not only drinks luckin, but also studies the marketing style of this enterprise, and studies how to use elevator advertisements to race the land like luckin.
In addition to this sudden emergence of enterprises, such as renrenche, acaso, boss direct employment and so on. Are crazy about advertising elevators, for fear of brand awareness decline.
This is a big brand enterprise, so what about medium-sized enterprises and even small and micro enterprises? For example, the Hunan restaurant with a per capita consumption of 100 next to the community, what is the effect of these businesses on the advertising elevator?
We are an elevator advertising company headquartered in Shenzhen, which has served many small and medium-sized enterprises such as catering, education and training, medical beauty and fitness. The elevator advertising market in Shenzhen is relatively mature. It can be seen from the number of our customers.
Back to your topic, let's talk about the effect. Big brands, no matter which city is in the north, Guangzhou and Shenzhen, have to do brand promotion and are madly advertising elevators to reach the mainstream customer base. Small enterprises, small enterprises in Shenzhen are also advertising elevators. Small enterprises' pursuit of immediate benefits is influenced by many factors. Elevator advertising is just a high-quality and accurate platform, and its effect is also influenced by advertising design.
I really think your question is very general. I tried my best to answer. I hope it works for you.