Step 1: clarify the value of people and community members.
After joining a group, many people will first know whether the value of this group is worth waiting for. The community needs to create value for users and let users know the positioning of the community.
This includes the positioning of the group, what the group owner does and what kind of person the group owner is. You need to know what kind of group, what kind of group owner will attract what kind of people, but as for whether the people brought in can stay, it is also important to know how other people in the group are.
Community is most suitable for fresh fruit and vegetable industry. There are also some catering, beauty and daily necessities industries that involve new products entering stores, activities and promotions. Customers can be notified in time through the community, or small programs can be shared directly in the group to stimulate more users to place orders. Red envelopes can also be used to encourage fans to become more active. If users recognize this platform, they will naturally pull friends into the group.
Step 2: Output valuable content.
The group content output of social group buying platform is very important. If there are no in-depth advertisements or advertisements in your group, there will not be many people willing to come in, so you need to share some valuable content in the group appropriately. For example, the beauty community can share skin care knowledge and beauty tutorials. In this way, people in the group will feel that your group is different from other groups. If you can learn something, you will naturally attract friends to learn it.
Step 3: Mobilize community members to "send Weibo with customers"
Groups on social group buying platforms need to interact actively. If you still regularly distribute benefits in the group, the activity will be higher and more users will be attracted to join the group. Of course, it would be better to mobilize members to share, forward and attract customers automatically.
Community group buying merchants can also use the Hongyan community group buying system to start social fission games such as sharing points and allocating all employees, encourage members to share spontaneously, and realize the "viral" fission of trade-in for new ones. Promote customers and achieve the effect of getting customers. Developing a five-day 100 community group buying platform is to use Hongyan community group buying to get customers. The cost is almost zero and the effect is very good.
Merchants want to do a good job in community group buying, and naturally need professional applet solutions. Choosing Hongyan community group purchase system not only solves the problem of building a group for customers, but also provides a lot of support in member maintenance, logistics and transportation management, marketing and so on. Help businesses to enjoy community group buying easily.
Related question and answer: Related question and answer: I am unemployed at home now and want to do a community group purchase. What should I do? Thank you? I'm also doing community group buying. I hope I can give you useful advice. First of all, we should choose a powerful platform with powerful background services. The platform we are making now is good and has several advantages. Including lifestyle supermarket group purchase to store delivery, brand sale express delivery to home, and city service merchant discount. Each part has advantages that can be promoted. Joining the team leader is free and zero investment.
The group buying platform has been confirmed, and the next step is the preparation for the opening of the group. Building a WeChat group, promoting customers and preparing delivery points can be done at the same time.
First: online powder adding method
1) Start building a group and pull yourself and all your neighbors into the group.
2) Ask good neighbors to help join the group; Introduce the group buying mode, product types and prices to familiar neighbors, attract their interest in group buying, and let them help invite people they know to join the group.
3) Be good at using the owners' groups and various activity groups in the community. In the community owners' group, take the initiative to communicate privately with the owners, ask the owners to support sharing the group QR code, send red envelopes in the group, send advertisements, and invite neighbors to join our group.
4) Edit the group announcement, encourage neighbors to invite friends to reward, and let more group members invite neighbors to increase group members.
Powder template demonstration:
In order to celebrate the arrival of * * group purchase in our XX community, we now give gifts to the group. These activities are as follows:
Give each neighbor a free gift when you join the group.
Invite two neighbors to join the group and give farmers ginger 1 kg.
Invite four neighbors to join the group and send 2 Jin of purple potatoes to farmers.
Invite six neighbors to join the group and draw paper for natural bamboo pulp.
Invite 15 neighbors to join the group, and you can get 4 Jin of Wan Lun orange.
Gifts are limited on a first-come-first-served basis. (Please consult the head of delegation for details.)
Deadline for activities: xx month xx day
Pick-up time: xx, xx, afternoon.
Pick-up place: xxxxxxxxxx
Please register and collect the gifts in groups by households, one for each household.
Please contact the head of the delegation privately to register the gifts (as some of the gifts are fresh agricultural products, there may be changes, which may be inconsistent with the above description, but equivalent gifts will be used instead).
Tips:
1), the top 40 wechat groups can be directly pulled into the group without the consent of the other party;
2), 40-200 people, you can directly scan the group QR code to join, and you need the consent of the other party to pull people in;
3) Group QR codes with more than 200 people are invalid.
As long as we finish the above adding powder with our heart, our group will have at least 150 people.
If you live in your own community, and after a few years, you can usually increase the number of people in the first phase to more than 150, with about 200 people. If there are not enough people, start the second round of adding powder.
The second round of powder adding method-ground pushing. Tui tui is to set up a stall at the gate of the community or in a crowded place in the community. We can use ours.
Product mix and invitation to join the group (super attractive company products that you order yourself) can attract neighbors who are not in the group to buy on the spot and join the group actively.
Material preparation:
1. Prepare the QR code of Yi Labao booth and head, and ask the company's art designer or teacher to book the company's Yi Labao.
2, into the group gift preparation (oneself in our small program single spike products to send neighbors).
3. Product preparation. Buy something popular and obviously affordable in our own group connection and sell it on weekends. Such as turmeric, garlic, seasonal fruits (flat peach, yellow peach, watermelon, blackberry and so on. ), new agricultural milk, etc.
4. Print the leader's WeChat QR code and WeChat receipt QR code. If the group is less than 200 people, print the group QR code.
5. Table tent (not needed). Prepare one or two tables, put the products on the tables, and the tent will attract the attention of the neighbors.
6. others. A4 paper printing invitation group incentive scheme and various product prices, weighing scale, plastic bags, charging treasures, speakers, fruit knives.
7. Site preparation: the entrance and exit of the community, the places that neighbors must pass through, Ma Bao, the gathering place of our target customers, etc.
Second: preparation of delivery point
It is best to have a storefront and prepare shelves and refrigerators. Pickup instruction billboard.
There is no store, so you can pack it at home and deliver it to your door. (initial mode)
All the above methods should be done seriously. Are you confident that your performance will exceed 10,000?
What we do is to buy fresh food. It's the hardest time when the weather is hot. The company is constantly striving to strengthen warehousing and distribution logistics, and we should also keep learning and making progress. Only in autumn and winter can there be enough neighbors to support us in the peak season of group buying.