China Resources Snow Beer (China) Co., Ltd. was established in 1994, which is a national professional beer company that produces and manages beer. Headquartered in Beijing, China.
At present, China Resources Snow Beer operates 98 breweries in China, including Snow Beer brand and more than 30 regional brands. In 20 16, the total sales volume of China Resources Snow Beer reached 1 17 15 kiloliters, accounting for about 26% of the beer market in China.
After the total sales volume of China Resources Snowflake 20 1 1 exceeded 100000 tons, the sales volume of Snowflake beer brand reached 1062 million tons in 20 13 years, and the total sales volume of enterprises and the sales volume of Snowflake brand exceeded 1000 million tons for four consecutive years.
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Development history
20011kloc-0/On October 28th, Sichuan Huarun Lan Jian Beer Co., Ltd. was established.
200 1 10, Changchun China resources beer co., ltd was established.
On May 8, 2002, the opening ceremony of Wuhan China Resources Beer Co., Ltd. was held.
Panjin Huarun Beer Co., Ltd. was established in June 2002 165438+ 10/4.
From June 5, 2002 to 10, Anhui China Resources Beer Co., Ltd. took the lead in creating a new record of production and sales exceeding 200,000 tons in Anhui beer industry.
On June 24th, 2003, Beijing China Resources Beer Co., Ltd. was established.
On June 9, 2004, 65438, China Resources Beer (China) Co., Ltd. and kotler Marketing Group held a signing ceremony in Beijing to jointly build the Snow Beer brand.
On March 9, 2004, China Resources Beer Co., Ltd. and Zhejiang Qianbeer Group Co., Ltd. held a signing ceremony for joint venture equity transfer in Hangzhou.
On May 18, 2004, China Resources Beer announced the establishment of a joint venture with Anhui Jinlong Group in Hong Kong, and recorded the income of Jinlong Group's two breweries in Shucheng and Lu 'an.
On July 8, 2004, China Resources Snow Beer (Wuhan) Co., Ltd. held the foundation stone laying ceremony for the expansion project of 654.38 million tons draft beer production line.
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