In recent years, China's catering industry has developed very rapidly. According to relevant statistics, the growth rate of catering industry is more than 11 percentage points higher than that of other industries. It can be said that China is welcoming a period of great development of the food and beverage industry, with huge market potential and very broad prospects. But on the other hand, catering demand is complex and changeable, and its consumption taste and psychology may change with the change of social environment. Catering enterprises must see clearly the development trend of the catering market and choose appropriate marketing methods according to their own conditions and environmental conditions, so as to be successful in the fierce market competition. The author thinks that the future development of catering marketing will mainly follow the following ten directions.