Model essay on the planning of dessert activities

With the improvement of people's living standards, people have higher and higher requirements for food. Dessert is not only a full-bodied food, but also an indispensable food for people. Dessert is one of the favorite foods for both boys and girls regardless of age difference. The following is my carefully collected sample plan for dessert activities, hoping to help you.

article 1: model essay on the planning of dessert activities

article 1: the concept of opening a shop

1. Dessert bar with leisure desserts as its main business content

2. Take the comprehensive bakery as the main business direction

3. Franchise dessert shop

4. The sales goal is to expand market share and pursue profits.

　5． ? Establish a firm belief

6. Pay attention to every employee

7. Pay attention to corporate image

8. Pay attention to product quality and connotation

9. Pay attention to fashion

II. Object analysis and suggestions

Market target analysis of age, gender, occupation, education, income and family structure of consumers.

Make a market survey that can be investigated in detail, and conduct market research on people of different ages.

iii. Feasibility (market risk measurement)

Purpose of market research

To get more market information, so as to make a more accurate judgment on the investment direction, which will have a greater impact on the operation scale and management mode of the dessert shop.

content of market survey

(1) the scale of the whole product in the current market.

(2) Comparative analysis of sales volume of competitors.

(3) Comparative analysis of competitors' market share.

(4) Comparative analysis of the advantages and disadvantages of products of competitors.

(5) Comparative analysis of market regions and product positioning of competitors.

(6) Comparative analysis of advertising expenses and advertising performance of competitors.

(7) Comparative analysis of sales promotion activities of competitors.

(8) Comparative analysis of public relations activities of competitors.

(9) Comparative analysis of pricing strategies of competitors.

(11) Comparative analysis of competitors' sales channels.

(11) Advantages and disadvantages of its own products.

Market survey method

(12) Online survey method,

(13) General market survey method.

Market investigative steps

(14) posted the market questionnaire online,

(15) sent several groups of people to conduct market research around the possible site selection, and

(16) summarized the market questionnaire after the investigation.

Risk analysis

According to the results of market research and all the information already available, risk assessment is conducted, and the possible situation in the market is also scientifically and reasonably analyzed as far as possible.

IV. Questions about shops

I. Shop location

1. Important factors affecting the shop location

(1) The traffic environment is good or bad,

(2) Whether it has market development potential,

(3) The number of residents and floating population,

(4) The consumption power of the people at this address.

suggestion: in the middle and high-end areas with consumption capacity, such as near office buildings, high-end communities, university towns and schools.

2. methods for evaluating land selection scheme

2. store design

1. basic requirements

(1) unification principle: we need to pay attention to the unification of several aspects:

1. style: referring to the results of market research, choose a unique style that can attract most people's tastes

2. modeling: streamlined elegance

However, the reference market survey results are

4. Material: make the most suitable choice according to the economic situation

5. Decoration: exquisite and beautiful

(2) the principle of highlighting industry characteristics

(3) the principle of adapting measures to local conditions

(4) the principle of conspicuous

(5) the principle of safety and reliability

(6) the principle of thrift. Display of dessert cabinets

4. Establish a good business environment and pay attention to keeping it clean.

3. Shop equipment

1. Common tools

2. Equipment

4. Shop opening procedures

1. Hygiene permit

2. Health examination certificate for food employees

3. Discharge declaration and registration procedures

4. Business license

5. Tax registration procedures < Recruiting and training employees

The basic conditions for employees in a dessert shop are

good health, excellent professional skills, good appearance, good image and temperament, clear speech, diligence, dedication, kindness, excellent teamwork spirit and willingness to share.

Staff training

Conduct new product promotion training and amateur training. Hire professional teachers for one-on-one face-to-face counseling, tailor-made training plans, and practice in the store.

6. Operation of the dessert shop

For example, making simple desserts

Making milk cakes:

Practice: put cold milk with two spoonfuls of glutinous rice flour into a small pot, and heat it with low fire. You will find that the milk gradually thickens and turns into a milk cake. After boiling away, you can eat it with sugar, which is sweet and delicious.

production of milk jelly:

materials: 1/2 agar stick, 1 cup of water, 1 cup of milk, 71g of sugar and a small amount of vanilla extract.

process: immerse agar in enough water (except for weight) for 31 minutes to 1 hours to restore the original state.

1. Squeeze the restored agar to dryness, put it in a pot, and add water until it is dissolved; After boiling, add sugar and stir until it melts.

2. Add milk and mix well. Turn off the fire before boiling. Add vanilla extract while it is hot.

3. Pour 2 into a flat-bottomed mold wetted with water and put it in the refrigerator for about 2 hours.

1. Products and services

1. Pearl creamer series 2. Jam coconut series 3. Concentrated juice series 4. Coffee utensils sales 5. Seasoning fruit powder series

2. Management concept and service

1. People-oriented:

(1) Respect for individuals

(2) Communication

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3. The core of service is to provide a good leisure place for consumers.

VII. Product Marketing

The objectives of the dessert shop

Set the business objectives that the various products of the dessert shop must achieve within a certain period of time (usually one year).

the quantification of sales target can provide a basis for testing the success or failure of the whole marketing plan, evaluating the performance target, and drawing up the next sales target.

product promotion

1. Set a reasonable goal for the products of dessert shops. Part II: Model essay on the planning of dessert activities

1. Market background of dessert industry

Anyone who wants to start his own business should understand the trend of the times before starting his own business, especially dessert drinks, an industry that combines fashion and leisure perfectly.

Dessert refers to all kinds of sweets, drinks and fruit concoctions, which Guangdong people call syrup, and it is the representative of Guangdong and Hong Kong cuisine. Sugar water can be used as a dessert after Chinese meals, and it can also be used as a snack to bring us a happy mood. Sugar water, like soup, has nourishing and health-preserving effects. There are many materials that can be used as syrup. Different materials have different functions, some are cool and some are hot and dry. We should match different auxiliary materials according to different main materials to achieve the effect of mutual assistance. Different combinations have different effects. Experts say that drinking sugar water can relieve irritability and insomnia. When you are agitated and not easy to fall asleep, you can drink sugar water, which will produce a lot of serotonin in your body and help you sleep.

In the Pearl River Delta, Hong Kong and Macao, sweet shops and sugar shops are all over the streets, and the profound dessert culture has been bred in southern Guangdong for hundreds of years. Today, fashionable men and women go from enjoying the delicious dessert and cold drinks to pursuing the health and beauty of fruits; From enjoying delicious food to pursuing emotional appeal and comfort; Whether it is gorgeous and exquisite western desserts or warm and healthy oriental desserts, they unconsciously enter people's lives, making time go easily and leaving a blank space for busy life.

after investigating 19 cities including Beijing, Shanghai, Guangzhou, Xi' an, Chengdu, Chongqing, Wuhan, Xiamen, Nanning, Shenyang, Harbin, Changchun, Jinan, Taiyuan, Zhengzhou, Hangzhou, Nanjing, Suzhou and Changsha, it is found that more than 81% of the respondents like desserts, and 91% of them regard desserts as a part of their lives.

people's love for desserts and exquisite production technology have promoted the prosperity of dessert industry. With the gradual acceptance of desserts, a rich market is presented to us. Compared with the ordinary catering industry with increasingly cruel competition, dessert is undoubtedly a new world with great potential.

As a catering industry, dessert with sugar water is definitely a sunrise industry with a very broad market prospect, which can be seen from all aspects. First, look at the sugar water shops in the streets of Guangdong, and you will know how big the market potential is. The Guangdong market is far from saturated, and it is not saturated without three sugar water shops within 1.5 km. It is foreseeable that the dessert industry will create another catering myth.

Dessert is the favorite of many little girls. With the arrival of summer and hot weather, ice cream and fruit juice products have become popular.

2. Market and Competition Analysis

1. Market Introduction

Yaohu Campus of Jiangxi Normal University is a relatively young campus, and the new campus has been established for more than 11 years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop is just to fill such a gap.

2. Analysis of market competition

Changzhou Institute of Light Industry is a young school. All facilities in the school are being improved, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, cut into this market quickly, and our business philosophy can support our sky. After analysis, we can open up this market. Xintian specializes in dessert and insists on brand differentiation and humanized management. Use the infiltration method of moistening things silently to establish and expand the popularity and reputation, so that consumers can know me, love me and buy me.

3. Target customers

Some people mistakenly think that girls like sweets more than boys, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many boys also like desserts. In order to keep slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. Therefore, the target customers of Sweetheart are all students.

3. Features of products and services

1. Professional raw materials, rest assured that more

Xintian has established cooperative relations with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional materials in Xintian Store. From the perspective of trustworthy raw material suppliers, it gives customers a feeling that food safety can be guaranteed exactly.

2. The variety is rich, and it is difficult to choose more

to meet the needs of all. Sweetheart should try to make the dessert taste adapt to customers of all kinds of tastes. Many styles of desserts are available for all kinds of customers to choose from.

3. All-round nutrition and more health

In addition to ordinary iced desserts, there are also medicated diet nourishing stews, herbal teas and tortoise plastron which are popular in some parts of southern China. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good beauty-care effect, especially for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also can nourish the skin through food.

4. Standardized service and more satisfaction

Sweethearted employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Operate and serve in uniform clothes respectively. Employees require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.

iv. site selection analysis

xintianmen store is located in the east of the first floor of No.2 canteen of Changzhou institute of light industry, which can make full use of the tables and chairs in the canteen and accommodate more customers.

V. Personnel and Management

Sweetheart, every employee must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must apply for health certificates.

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