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Why did Quanjude Roast Duck General Store close down?

These centuries-old stores were initially famous because of their gold brand, but they are generally too much emphasis on their original flavor, and lost some of the power of innovation, but the modern society even the catering industry is to continue to push the boundaries of the food more and more varieties of food, then some of their tastes will appear backward.

In fact, this is also with the current social development can not be separated from the relationship, we all know, now society can be said to be rapidly changing backward means beaten, if not innovative means may be eliminated.

But this is only one of the aspects of the reason, there is another aspect of the reason is that the price of Quanjude is really not a civilian family can afford, Peking Duck, although it is said that as a business card of Beijing is very famous, but in our national average income level is still stuck in a few thousand yuan mark, a roast duck 300 yuan, can not be a working-class people often go to consume a kind of food.

But need to mention is that, in fact, in Beijing local many old Beijingers will not choose Quanjude to eat duck, because Quanjude expensive, and also from time to time in, coupled with his taste, innovation is not to do a good job, so the Quanjude is now turned into only earn outsiders and the rich a hundred years old store. So Quanjude after so many years, most of them are doing a hammer business.