In KFC, RGM is the restaurant manager, AM is the small area manager, DM is the area manager, MT is the trainee assistant and reserve manager, which is the transitional stage of RGM.
The meaning of "China market at this stage" mentioned by KFC is:
On the one hand, some China enterprises are forming a certain economic scale and perfect management system, and the chain operation is developing rapidly and gradually standardized;
on the other hand, due to the development of various economic sectors, fragmentation is a major feature.
China does not have such special laws and regulations formulated according to the characteristics of regional businesses, but only a trial "Measures for the Administration of Commercial Franchise", which is simple in terms and cannot undertake the function of regulating regional economic cooperation, commercial asset operation and commercial capital expansion brought about by franchising.
Extended information:
First of all, when entering the stage, the main strategy is to introduce a brand-new western fast food service system and catering concept.
1. With its brand-new chain operation mode of unified logo, unified clothing and unified distribution mode, it finally established its position in the China market with its high-quality products, fast and friendly service and clean and hygienic catering environment.
2. Always adhere to the localization of 111% employees and constantly invest money and manpower in various levels of training. From restaurant waiters, restaurant managers to managers of functional departments of the company, the company is required by the nature of its work.
arrange a scientific and strict training plan. In order to make the management staff reach the professional fast food management level, KFC has also specially established a professional training base suitable for restaurant management-Education Development Center.
Baidu encyclopedia-KFC