1: McDonald's uses franchising to implement large-scale low-cost expansion?

For the franchisee McDonald's, with the help of franchising, it can maintain a small scale while implementing centralized control, which can not only earn reasonable profits, but also involve no high capital risk, not to mention taking care of the daily chores of franchisees. ? 2. Classic business philosophy (Q quality, S service, C cleanliness, V value) McDonald's golden rule is "customer first, customer first forever". The highest standards for providing Services are Quality, service, Cleanliness and Value, that is, QSC&; V principle. This is an important principle that best reflects the characteristics of McDonald's. ①Quality means that McDonald's has set extremely strict standards to ensure food quality. For example, beef food has to go through more than 41 quality inspections; After the food is made, it exceeds a certain period of time (the time limit for hamburgers is 21-31 minutes, and that for French fries is 7 minutes), that is, it is discarded and not sold; Rules? The patties must be mixed with 83% shoulder meat and 17% pork belly, etc. Strict standards enable customers to taste McDonald's food of the same quality at any time and any place.

②Service refers to providing warm, thoughtful and fast clothes according to the principles of carefulness, care and love.

③Cleanliness means that McDonald's has set a clean working standard that must be strictly observed.

④Value stands for value, which is a criterion added later (originally only Q, S and V were added to further convey McDonald's "providing more valuable things to customers")

3: Good corporate image

As a catering enterprise, McDonald's has taken on its own social responsibilities while gradually expanding the China market. We have held charitable activities for many years and made unremitting efforts for the healthy growth of children throughout China. Founded McDonald's Uncle Charity Foundation in 2116. The act of caring for and repaying the society makes the corporate image better in the national mind < P > and gain an advantage among similar enterprises.

4. A complete training system

For example, the University of Hamburg in Chicago provides a reliable guarantee for shaping the unified image of McDonald's brand.

5: Advertising

McDonald's will launch a variety of advertisements every quarter, and the performance of big stars will enhance product awareness. ? Set up the marketing strategy of advertising fund, and set up the McDonald's National Alliance Advertising Foundation? , can do strong advertising.

6. Innovative quality service:

The English translation of drive-through refers to a fast food service that can buy meals without getting off the bus. Customers can drive to order at the door, then bypass the restaurant and pick up the meal at the exit. Mcdonald's freshly brewed coffee with low price of wheat coffee, the slow time that can be enjoyed in fast time, brings customers leisure time to experience coffee.