Ice Tang is a local brand in Xi'an, the founder is called Dang Yang, and Ice Tang is a brand under the name of his company "Xi'an Baodao Catering Management Company Limited", and the current office address is on the 8th floor of Weiyang International in the northern suburb of Xi'an. There are a few directly-managed stores in Xi'an, some franchises, and investment in other cities in Shaanxi, Gansu, Sichuan, Shanxi and very few areas. I take a former franchisee's point of view to objectively say the inside story of the ice candy pouring city, for those who are willing to join the reference.
Overall conclusion: do not join the ice Tang Qingcheng milk tea brand, very black; if you really want to do, it is recommended to join a little higher-end, such as coco, the same type of ice city such as honey snow. Join the Ice Tang Qingcheng, will make you worse than death. The following I said in detail:
1, before joining a variety of fooling. I have to say, the other aspects of the Ice Tang Tilting City is very disgusting, but their HR recruitment of employees or "good", Ice Tang Tilting City investment department of the people, specifically looking for the face of the good, talkative, good communication with the people, their words so that you can easily trust, but once you trust, you are stepping into the land of doom and gloom. In my case, when I joined the commitment to find a suitable store in January, a full refund, fill in the contract in black and white, later disavowed, said they paid the labor, to be deducted in full.
2, recommended store process is simply abuse you. Their site selection department will find someone to push you to not birds do not shit place, not a busy center but the price and its expensive, often transfer fees of hundreds of thousands of dollars, 10 a few square meters monthly rent of 10,000 or so. In my case, they have been no suitable place to recommend, to the contract period of January, they do not return the franchise fee according to the contract, and no longer actively push the store. You urge them to all kinds of rhetoric to shirk, late as much as possible for me to recommend a great risk of store (I did not see the landlord's various information, perceived the risk, decided to give up, but the site of the Department of the person said to me, he saw the landlord's various documents, is a good store, so that I must sign, or else the subsequent no longer push store, the franchise fee is not refunded, I was deceived by him, fooled), resulting in a loss of The renovation costs, and at one time to the police, lawsuit.
Back I consulted a lawyer, provided a variety of evidence, the lawyer said the other side of the breach of contract, suspected of fraud. I went to their company, Ice Tang pouring party Yang arranged for a person in charge, promised me a full refund of money, not a penny deducted. But after dragging a month, and then said to me to deduct the joining fee, management fee, design fee and a whole lot of costs *** more than 30,000 dollars. Extremely shameless company and employees.
3, say their products. The actual is the low-end jam and sugar, you go to the stalls to see are disgusting kind of jam, they are loaded in a bucket, cold drinks on the pouring of cold water, hot drinks on the heating of the water, stirring the jam, plus sugar, to give you two pieces of fruit stuffed. You think you are drinking fruit milk tea, in fact, fruit has no flavor, you add or not add the same. That shit like jam Taobao buy a catty are not a few dollars. In addition, don't drink them cold drinks in summer, other milk tea brands at least is straight clean water, they are raw water, you don't know what they are in the bucket, disgusting death.
4, and then their joining fee, to give you a joining fee of 10,000 or so, and then the management fee of 2,000 per year, as if nothing, to join very simple. But once you join, they are all kinds of charges.
You have to buy equipment, right, money to them, they go to the factory and now set, some are Taobao or Alibaba back, such as ice cream machine, Taobao sells 6,000 equipment, they want you to 30,000. Total labor down to nearly 70,000 yuan of equipment costs.
You think well? Don't worry, store transfer fee out of pocket, rent out of pocket, you want to rent a cheaper place, no, do not meet the site selection requirements. Almost the store, the transfer fee of 100,000, the monthly rent of 10,000, according to the six-monthly payment, which is another more than 160,000 yuan.
With the store you have to decorate it, 20 square meters, they installed it? When you join, they will be very kind to tell you can. But when you decorate, they will be someone to say that the decoration to meet the requirements of their company, materials, design and so on. Do not meet can not open. How to do? Can only use their special decorator. Outside the offer of 20,000, he quoted 40,000, you do not install, do not install, delay the opening of half a month a month, you can top?
House has, also decorated, equipment also into the field, can open? I'm not sure if you want the front of the store, the advertisements, or anything else, but I'm not sure if you want the front of the store. What? It's not in the renovation costs, but 40,000 for a ceiling, plumbing, and a tile on the wall with latex? That's right. That's it. Door, bar, light box, advertisement, please pay separately. Another 10,000 or so.
Total **** down without a more than 300,000, you can not open up. What do you want to do, you do not want to get? OK, deduct money. They every year, especially in the summer, the franchisee is very much, but open up a few of them. As far as I know, there was a period of time, there are 40 a few at the same time again looking for store, but open up not 5. Someone waits from spring to fall without waiting and doesn't want to open? Deduct the money!
5, and then say their services, join the time, everywhere for your sake; paid the money, on the flavor, the more money you pay, the more passive you are, there is no franchisee's feeling, is the feeling of the fish and meat, people casually cut. Xi'an's service industry is not good, they do not have a sense of service, fighting black and evil this environment, the media this trend, they breach of contract first, fraud in the back, even if you have a variety of evidence against them, people are not afraid, just you get.
6, say their business, do not rule out that there are individual good stores can make money, they said at the time more than 94% profit. But as far as I know, my colleague a colleague's friend a colleague, and a don't know but often pass by one. Colleague's opened a year transferred, colleague's friend's half a year on the closure, do not know this is also more than half a year transferred. This milk tea, if you are lucky, and milk tea store working is almost the same, in fact, get down to the equivalent of working for the franchisee, he sold you materials at a high price, charge you fees, you bear the risk of earning a store manager money. And if you store is really good, minutes next to open a honey snow ice city, roasted cactus or something, your that product no one drink. By the way, they sometimes hire people to support the scene, of course, the cost you have to pay; role? Shoot a video to send a circle of friends, cheat the next wave of want to join ah! If you are lucky, half a year you know, they eat your meat and drink your blood.
7, I advise you to recognize the ice candy pouring city, recognized Xi'an Baodao Catering Management Company Limited, recognized Xi'an Pinshuo Catering Management Company Limited, recognized Dali County honey fruit fresh tea drink store, do not join, buy any of their products. Extremely want to do, join the other, do not covet the cheap joining fee, do not be fooled, otherwise bound to regret, such as me!
There is counseling, please station private letter, I will seriously answer.