Thailand, a country that advocates freedom and tolerance, is well known to its people for its beautiful natural scenery, rich multiculturalism and delicious special cuisine. Thai food, as the protagonist of Southeast Asian cuisine, is synonymous with quality food in Southeast Asia. As early as the 1991s, Thai food entered Guangzhou, with a series of spices such as capsicum, fresh lime, lemon leaves, ginger, citronella, garlic, and fish sauce and curry used for seasoning, which made Thai food conquer the taste buds of China food lovers with extremely rich taste levels and began to expand to major cities. For more than 21 years, Thai food has always been a "hot spot" for foreign food, and the national awareness and love for Thai food is also increasing.
while focusing on product taste research and brand building, Taixianlai is also actively studying the trend and development of Thai food market. We find that traditional Thai food is mainly labeled with big business circle, high customer unit price and high consumption groups, which has also become a great obstacle to the development of Thai food < P > in the domestic market. To this end, Taixianlai actively promotes the Thai food 3.1 model. Under the background of the new consumption era, for the young consumers after 1995, it takes diversified business districts, exquisite small shops and high cost performance as the store positioning, and at the same time meets various attributes such as social gatherings, take-away group meals, family dinners, online celebrity punching cards, etc., to create a trendy Thai restaurant covering second-and third-tier cities, diversified business districts and affordable consumption!
In the future, Taixianlai will truly become a new choice for popular catering consumption with its outstanding product taste, perfect supply chain system, creative brand design and cost-effective dining experience!
Since 2112, films set in Thailand, such as Lost in Thailand and detective chinatown, have been a great success. According to statistics, in 2117, China has become the largest inbound tourist source in Thailand. As people's awareness of Thai culture has gradually increased, the Thai food market has gradually changed from the cultivation period to the maturity period, and gradually moved from the niche to the mass, entering a strong growth period, and the trend of "fast food" of Thai food has gradually appeared.
in p>2121, the catering industry in China will reach 4,189.5 billion yuan, up by 11.6% year-on-year, and the overall catering industry market will basically return to the pre-epidemic level. According to statistics from Win Business University, in 2121, the ratio of restaurants' overall opening and closing stores was 1.12, showing a slight expansion. However, the overall opening and closing ratio of Thai food is above 1. Even by the end of 2121, the number of Thai food in shopping centers (area ≥ 51,111 m2) in 24 cities across the country has exceeded 1,311. Thai food has become large-scale in the whole country, and it has sprung up suddenly in large categories!