1. Find the selling point, location, people flow, proximity to high-end real estate, low rent, cluster effect of surrounding shops and so on. In short, we must find 1 core selling points and 2-3 backup core selling points.

2. according to the specific situation of the lessee, find out what the lessee values most about the selling points of the store as soon as possible. For example, the flow of people should be repeatedly emphasized in the negotiations that the flow of people will bring great help to the operation, and this should be used as a breakthrough to persuade the lessee to invest.

3. It's normal to take investment as the unit of 11,111 yuan. If it's cost and expense, it's a horrible figure in the unit of 1,111 yuan, which should be compressed. The store rent has the reference standard of the surrounding stores, so it is generally not easy to win a good price in the negotiation, but the transfer fee based on investment is not good for horizontal comparison.

4. During the negotiation of transfer fee, we must strive for initiative. Take the initiative to do price decomposition and analysis, establish a reasonable concept based on preconceived ideas, lower the price in some equipment fees, and raise the decoration fees (the decoration fees of regular companies are indeed high). When making concessions, we should resolutely not talk about the decoration fees, appropriately increase the depreciation fees of equipment, make concessions slowly, and finally make a deal reluctantly.

Extended information:

Facade transfer refers to renting or selling the facade to others in a proper way and through legal channels. A way to obtain economic benefits in the form of individuals and teams.

The facade transfer contract refers to the agreement on the ownership of the facade signed by Party A and Party B at the time of the transfer. Generally, this contract will divide the rights and responsibilities of both parties. During the handover of the facade, Party A shall vacate all facilities, articles and goods that are not within the scope of the Transfer of Property Handover List, and keep the existing decoration, decoration, facilities, equipment, doors, windows, walls, floors and ceilings intact for use.

when going through the formalities of handing over the facade, Party A, Party B and Party C shall * * * conduct on-site acceptance, check and receive the relevant property according to the Transfer List of Property. After the handover, Party A, Party B and Party C shall * * * sign the Transfer List of Property, and under the on-site supervision of Party C, Party A shall deliver the facade key to Party B.. Once the key to the facade is delivered, the transfer of the facade will be accepted and delivered.

special attention: when the transferred facade does not meet the agreed handover conditions, Party B has the right to refuse the handover, and Party A shall promptly rectify and repair it until it meets the handover conditions. It will be regarded as the facade of Party A's overdue delivery, and Party A will bear the liability for breach of contract for overdue delivery.

Reference: Facade Transfer-Baidu Encyclopedia