At present, many people like to drink milk tea, and there are many benefits of drinking milk tea, milk tea is able to regulate the acid-base balance of the human body, milk is also rich in protein, fat and other high-level nutrients. The following is my "campus milk tea store business plan", welcome to read, just for reference.
University milk tea store business plan (a)I. Foreword
At present, many people like to drink milk tea, and there are many benefits of drinking milk tea, milk tea is able to regulate the acid-base balance of the human body, and milk is also rich in protein, fat and a variety of other high-level nutrients. Tea contains caffeine, a variety of vitamins (Vc, Vp, niacin, folic acid, etc.), tannins, theophylline, aromatic oils, amino acids, sugars, various minerals and chlorophyll and other three hundred kinds of beneficial chemical components.
Tea can supplement the lack of oxygen in the drinking water, tea contains aromatic oils to dissolve animal fats, digestion and digestion. Tea can help people digest meat. For people who always favor acidic food, the lack of milk tea body can really not eat. Milk tea can go greasy, help digestion, benefit thinking and refreshing, diuretic detoxification, eliminate fatigue, but also suitable for acute and chronic enteritis, gastritis and duodenal ulcer and other patients to drink.
Second, the site's market positioning
Market Overview:
Customer Market Description: ① mainly to eat shopping students. ② consumer analysis: for most students, will often take a cup of milk tea shopping and eating. ③ Milk tea from the development to now still has a lot of consumers.
Product analysis: product investment is small, large profits, can add new varieties of milk tea, can also sell coffee juice and other beverages, the production process is simple, conducive to investment and entrepreneurship, we are based on the milk tea production process, production of a variety of types of milk tea based on providing customers with the most delicious milk tea products and the most satisfactory service.
Analysis of the competitive situation in the industry:
(1) The main competing brands in the vicinity are xxx, xxx, xx.
(2) For the new milk tea store will have some freshness for students, and there are three schools around, the source of customers is sufficient, and the potential for consumption is large.
(3) After the survey, although there are several milk tea stores nearby, but only the traditional sense of pearl milk tea, so to expand the market, we will also change and innovation, to be the market leader, diversified product mix, learning from the advanced management experience, can be integrated into the development of new varieties of milk tea, such as fruit, and thus enhance competitiveness.
Third, the site's business model design
The first stage: through extensive publicity, promotions, to attract customers
The second stage: the company's development is in an upward stage, through the warmth of service to establish a good brand image, on the one hand, retain the original customers, on the other hand, to develop a new source of customers.
The third stage: for the needs of different customers, the continuous introduction of new varieties
Fourth, the technical model
A, the production of raw materials (provided by the supplier at the best price)
Milk tea as the main raw material, plus pearls, sago, etc., according to the requirements of the different tastes to choose the appropriate raw materials and equipment (such as sealing machine)
The milk tea as the main raw material, plus pearl, sago, etc., according to the different taste requirements. equipment (e.g. sealing machine, sealing film, cups, straws, mixers, dispensers, containers, bartai spoons, ice compartments, ice clips, sealing jars, etc.).
B. Techniques for making milk tea (which are constantly changing and improving with the depth and progress of research)
First of all, receive free technical training (i.e., techniques on how to make delicious milk tea). In order to better master the technology, we decided to organize special training.
Secondly, to fully master the technology of making milk tea by yourself. After the successful opening of the store and mastery of raw materials are also available in stock, we must arrange at least 5 days to do the technical proficiency and product production.
Finally, the late technology update. In view of the fact that we have to carry out self-study of new products to win the preference of our guests, we have to book new samples and materials in advance. At the same time agree in advance the time to conduct technical experiments.
C. Cultivate innovation
Continuously push the boundaries of innovation to promote the renewal of products to meet consumer demand.
Product production plan:
A, the initial stage: investment in publicity, to ensure that the quality of the guests to win the trust and love, to confirm the main consumer groups, to treat every customer with a good service attitude.
B, after operating for some time, increase the material booking channels. Expansion of the recruitment of staff (mainly part-time college students) to expand the scale of product production. Increase the variety and quantity of milk tea products, while improving the quality. If the business is strong, we can open branches in other campuses of the University of Finance and Economics Jiaoqiao, Mai Lu and even other universities nearby.
C, to ensure the quality of service, improve the level of service. Requirements of the store staff to master the necessary etiquette standards, male and female waiters face, dress and communication with customers when the attitude, methods and so on.
Fifth, marketing and promotion programs
Marketing strategy:
(1) promotional programs and advertising strategies
① promotion and sales, in the terminal store to promote is the class stepped on the way with preferential sales and gifts, in order to ensure that the sales volume at the same time, to drive the growth of the brand.
② For the winter and summer is not suitable for shopping, we can launch the purchase of more than 8 cups of home delivery, very suitable for home dormitory students. ③ In order to increase the popularity of milk tea, advertising, inviting consumers to free trial and other strategies.
(2) price strategy
Our milk tea pricing is 5 yuan a cup ~ 10 yuan range. According to different flavors and ingredients. According to our wholesale ingredients and other calculations. Our cost is at 2~3 dollars a cup. So we will have enough profit. This price also has a big attraction to the student family.
(3) marketing team and management
Improve the responsiveness of the front and back office of the effective synergies, scientific and standardized management processes, improve the quality of store staff and professional habits.
(4) marketing channels
Milk tea store by renting stores.
University milk tea store business plan (two)
First, the project introduction
The store is a capital investment is low, the consumer population is wide, the recovery cost is fast and the facade is very good to find a business project, generally in addition to retaining the store rent for about 3 months, labor and daily expenses, the milk tea store operation and management do not have to work too much working capital, it is very suitable for It is very suitable for small-capital self-employment. The name of our store is "xxx", which is easy to remember and can be quickly remembered.
Our goal is to attract customers with the unique characteristics of the general milk tea store does not have a large profit, with a year's time to hit the "xxx" reputation, the establishment of the brand effect and the accumulation of funds, through the investigation of the pilot after the expansion of the operation to other markets, to obtain a greater interest. Through continuous reform in the process of operation, and gradually improve the formation of word of mouth, expand the market share, the formation of a chain of "xxx" milk tea store.
Second, the industry analysis
Milk tea, coffee belongs to the mass consumption, consumers are very much, mainly teenagers and students are mainly, whether it is the current market demand or the future market demand is very great, but the milk tea store industry competition is also very fierce, we have to make special features in order not to be eliminated, in order to stand out in the industry. At present, most of the milk tea store tastes the same, so we want to do a good job, we must innovate, such as adding new flavors, the use of strange and interesting cups, so that customers refreshing. At the same time, we must pay attention to the health of the milk tea store, so that customers have a clean and fresh feeling as soon as they walk into the milk tea shop
For the pricing of the products, we will be based on different flavors of different prices, generally around 5 yuan, and the average price of the market is the same. We take competitive advantage of our products to capture market share with the quality and features of our products.
Due to the large number of similar stores, it is difficult to enter the industry, and most customers have inertia in the consumer psychology, it is difficult to achieve competitive advantage in the industry. So we will be in the pre-opening of the high quality and low prices to obtain a pass to enter the market, and there will be promotions and special events, specific will be introduced in the products and services.
Three products/services
The store mainly deals with a variety of coffee, milk tea, in addition, in order to meet the needs of customers' consumption, and also operates double-skinned milk, shaved ice, milkshake, a variety of fruit juices and beverages and a variety of snacks, such as a variety of flavors of melons and barbecued shark's fins and so on. In order to attract customers, the store will develop new types of milk tea through continuous experimentation, and the new types of milk tea will become the recommended drink of the week, and will be sold at a special price in the first two days of the launch, and will become the store's specialty products if the response is good.
In order not to be surpassed by imitation, we will continue to launch new products, holiday products and anniversary products. Such as Valentine's Day: the launch of couples milk tea, Hanukkah: the launch of single milk tea. We will continue to attract customers because of the characteristics, so that customers have a deep impression of the store, and gradually form a word of mouth, and become the intangible brand assets of the enterprise.
Four, store location
Milk tea is a fast consumption of leisure drinks, is a completely dispensable thing, therefore, if if the site is not good, then no one will be "not far away" to go to drink a cup of milk tea specifically for you, the bustling area is the best choice. The best choice. This is something that does not need to be considered, but the high cost of busy locations is something that has to be considered. So according to their own investment capacity and competitiveness to find the site selection, to see the current store situation, but also to the future development of the situation for estimation. To assess the level of consumption of the store, low-consumption places should not be a big investment; similarly, high-consumption places should not be low investment.
We also have to consider next to or around the peer, the price of quality, if you look for store now no competition, there is no possibility of competitors and so on. Especially for our short capital investors, in the win-loss balance calculation will be based on the data "across the store rentals do not exceed the average minimum turnover of 15%" to determine the location of the store. Around the school is a very good location, more students, consumption will be more. In addition, to add, buy milk tea customers, the majority of women, so if it is a girl, especially young girls more places, no doubt is a good place.
Fifth, decoration and equipment purchase
Decoration is in accordance with the amount of investment and the level of consumption and products with the situation of decoration design and decoration. The style of decoration should be in line with the consumption ability, but also look comfortable, hygiene, simple and generous. Especially, for the concept of young people, to design more characteristic, so that young people like. Pay special attention to the flow of the bar design, according to the product demand and equipment equipped with the program design, smooth operation at the same time as far as possible to consider the product of the more into and equipment to add the space required. This also includes the layout of water and electricity and water power and electricity requirements.
University milk tea store business plan (three)A summary of the plan
In recent years, the emergence of pearl milk tea like a handsome newcomer, just a few years will be an unstoppable momentum of popularity in the Chinese market. As an industry with small investment, low threshold, wide consumer base and fast cost recovery, it has already occupied the top position of personal entrepreneurship list with its vigorous vitality. Moreover, in the modern society with unlimited business opportunities, milk tea's fashionable gravity, a wide range of flavors, unique taste, and healthy features are destined to make it continue to stand firm in the footsteps of the fast-selling industry and lead the mainstream of beverage industry consumption.
1, specific instructions
For students are still in school, we have limited funds, at the same time, if you consider doing a franchise, so that the technical content of the product is not high, and, the franchise fee is usually more expensive, if the income is not considerable after the opening of the business, for us is not cost-effective. Choose to open their own store, so that, both to ensure the operation of the funds, but also to ensure that the product at any time innovation, in general, is still beneficial to the development of small stores.
2, the basic framework of the plan
At present, in the vicinity of the school has been the existence of several milk tea store, some of the operation of the better, some of them are relatively poor, but their milk tea store business is the same, only provide takeaway. This makes the operation limited. After market research, although this way saves consumers' time, some people still want to have a comfortable seat in the store and savor it slowly. Therefore, our store's milk tea can not only be taken away, but also provide in-store service. When the operation reaches a certain market share, consider selling online at the same time.
Composite casual food culture has become the mainstream culture in the restaurant world. Therefore, in the operation of milk tea at the same time, we also launched some other products, such as small desserts, cakes and so on, for some consumers, leisurely drinking milk tea, eating desserts, and chatting with friends, will be a kind of enjoyment. Moreover, after observation, the region's milk tea delivery are limited to the number of insufficient number of not delivered, just this situation, because we target consumer groups are mainly students in this area, therefore, the store's delivery service is not limited to the number of requests.
Second, the market analysis
1, the market situation
The area around the region **** there are six schools, at the same time, after our investigation, students like to drink pearl milk tea accounted for about 44% of the total number of people who do not like the total of only 16%, it can be seen that the consumption of milk tea is a high potential.
2, the target market analysis
Into the twenty-first century, the composite leisure food culture has become the mainstream culture of the catering industry, people's perceptual consumption expenditure is far greater than the expenditure of rational consumption. Considered a fashion leader in this field of college students play an increasingly important role, its market share has been rising year by year; as a catering sector marginalization of a diversion, operating students dedicated to the market is based on an accurate grasp of this information.
As a student consumer groups, their pursuit of taste more and more high, the more sensitive to the freshness of things, for the quality of the requirements of the more to come, and the taste of milk tea self-innovation is not enough, it is difficult to meet the needs of consumers in all aspects of the milk tea store business more and more difficult to do, so what we need to do first of all is to do a good job in consumer data survey and analysis, and secondly, to do the appropriate methods to stimulate consumption.
3, customer demand analysis
After the survey, the students for the milk tea industry, the main requirements of two points. One is the product; the second is the service.
For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. Depending on the season, consumers have different needs for milk tea; in summer, people prefer cold drinks, and in winter, they tend to prefer hot drinks.
Third, competitive analysis
1, competitors
At present, there are milk tea store has a big mouth of nine, thirsty, street guest, the typhoon shelter and so on four or five milk tea store, the milk tea taste and variety of these several milk tea store are similar, and there is no innovation on the development of products. There are also competitors is a variety of manufacturers to create a series of milk tea, such as Xiang Peopeo, Yuleme, Lipton and so on.
2, SWOT analysis
(a) Advantageous analysis
⒈ existing milk tea store store decoration is simple, giving a person the impression of unclean;
⒉ milk tea varieties are limited, the taste is more general, product development on the lack of innovation;
揻 create a series of vendors of milk tea, the price is high, a single variety, and the taste is not as good as ready-made entrance. The seasonal restrictions, in the heat of the summer, its consumption will be reduced;
⒋ in-store sales and takeaway services to a certain extent to attract more consumers.
(B) Weaknesses
⒈ milk tea business area is limited, providing a limited range of services;
Peck the new store opened some students for its basic information such as taste and other knowledge, to a certain extent, affecting sales;
3 product innovation is not easy to accept for the consumers who are enthusiastic about the traditional milk tea products;
sung tea is more obvious seasonal consumption, can not reach the traditional milk tea products. seasonal consumption is more obvious, can not reach a good amount of consumption.
(C) Opportunity Analysis
⒈ market is far from saturated, there is a large profit margin and a relatively large number of milk tea consumers, the market outlook is broad, and the strength of competitors and the number of competitors are limited;
⒉ good taste, serious service attitude, professional level of operation in the students set up a good reputation;
揻 Although the business area is limited, but with a beautiful Although the business area is limited, but has a beautiful indoor environment, can leave a good impression on students (especially compared with other milk tea store), more competitive advantage;
Singed product variety, unique flavor, there is a certain competitive advantage.
(D) threat analysis
⒈ ⒈ competitors have a fixed range of consumer groups, and will never be willing to reduce the market share of milk tea, will certainly take corresponding measures;
⒉ With the increasing variety and number of various types of food supply, consumers can choose from a wider and wider range of areas to choose more and more large, insufficient product differentiation, beverages such as Coke, orange juice, coconut milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk, milk. Orange juice, coconut milk, milk, pure water and so on to a certain extent divided up the already limited demand market.
Milk tea is high-fat, high-calorie food. The aesthetic concept of today's society (slim for beauty, especially for girls) and the more popular trend of weight loss will undoubtedly make part of the milk tea consumers (especially women) to bear the pain of love, to say No.
Milk tea is a high-fat, high-calorie food, and it is a good way to make your life easier.
Fourth, product service
1, product development planning
The quality of our products have a safety guarantee, product research and development technology excellence, taste innovation, and according to the different consumer groups, the introduction of different products. As sales continue to increase, the product development on the increasing, so as to occupy more market share.
2, research and development
The store adopts the fool's blending method, to avoid the milk tea blending staff technical differences that affect the taste of milk tea. At the same time, the fructose dosing machine is used to add fructose, which can be accurate to milligrams, to meet the different requirements of consumers for sugar, and the taste is at their disposal. Replacing sucrose with fructose is low calorie, delicious and healthy at the same time. As the poor temperature plays a decisive role in the taste of milk tea, the insulated tea bucket with temperature display allows us to keep a clear eye on the temperature of the tea to ensure the best taste of the brewed milk tea. At the same time, according to the differences in consumer groups, the introduction of different products, for example, for couples we recommend mandarin duck cup.
Product development, we in the existing types of milk tea on the basis of new health milk tea. Combined with the traditional Chinese culture of Chinese medicine, natural grains and cereals as raw materials, into the production of milk tea: red bean and jujube milk tea, oatmeal and sesame milk tea, black bean and black rice milk tea, mung bean and aloe vera milk tea, as well as a combination of five-color health milk tea, milk, tea, tea, cereal and beans, natural and delicious, nutritious and healthy.
Of course, at the same time as the introduction of milk tea, we will also be through more projects to add color to the store. Seven-color popcorn breakthrough popcorn single-color product development bottleneck; octopus meatballs with a unique and delicious taste highly sought after by young people; freshly ground coffee, self-service coffee, fancy pastry, etc. is with the trend of the times characteristics of leisure food.
Continuous innovation and breakthroughs, really let customers taste the healthy and delicious, novelty and fashionable casual food. A variety of auxiliary projects to choose from, easy to operate.