The 3rd China China Time-honored Boutique Expo and the 1st China China Time-honored Leisure Culture Festival will be held in the Oriental Cultural Park in May and June, and the activities will last for half a year.

China Time-honored Boutique Expo has been successfully held for two times in 2114 and 2115. Different from the previous two times, this year's China Time-honored Boutique Expo will be held in the leisure and trade street of Oriental Cultural Park as a leisure Expo project, which will be combined with the first leisure and cultural festival of China Time-honored Brand, and the Expo time will be extended. The activities of the Expo can be summarized as "May 4th March", namely "five special zones, four regional exhibition zones and three theme activities".

The five special zones include: a century-old exhibition zone dominated by Chinese wine culture, and the national wine Maotai, Wuliangye, Tapai Shaoxing wine, Guyue Longshan, Zhizhong Wujiapi, Zhu Danxi, Changyu and Tsingtao beer will be unveiled one by one; Zhang Xiaoquan, Wang Xingji, Zhu Fu Copper Art, Du Jinsheng, Wu Liangcai, Mao Yuanchang, Longquan Sword, Jingdezhen Ceramics, Nanjing Yunjin, Suzhou Embroidery, Ou Embroidery and Qingtian Stone Carving will appear in BLACKPINK. Kangtai Millennium Exhibition Area, which embodies China's traditional health preservation and health care culture, has introduced Tongrentang, Shandong Dong 'e Ejiao, Hu Qingyutang, Li Baoyingtang, Chen Liji, Fang Huichuntang, Zhu Yangxin, Minsheng Pharmaceutical and Feng Sexuality. Quanjude, Liubiju, Shanwai Mountain, Louwailou, Zhiweiguan, Xinghualou, Bandung, Jingyangguan, Xianheng Hotel, Xuefangjiang, Nanjing Hotel, Beijing Restaurant, and Xi 'an Laotongjia all showed their housekeeping skills. The national treasure exhibition area of national culture and art has old shops of traditional culture such as Xiling Printing House, Huabaozhai, Rong Baozhai, Dongyang Woodcarving, Shaozhiyan Pen Industry, Wang Yipin Hu Pen, and ancient and modern calligraphy. In the meantime, four regional zones, namely Beijing, Northwest China, East China and South China, were arranged alternately, and they shuttled between the time-honored brands of the four places, wandering among the heavy style of Beijing School, the rich loess flavor of Northwest China, the slender and beautiful customs of Jiangsu, Zhejiang and Shanghai, and the style of Lingnan Minnan South School, which had a unique charm.

The "three major theme activities" are: the International Centennial Brand Summit Forum, which mainly invites the heads of well-known time-honored brands, international century-old brand operators, as well as senior government officials, brand experts, famous entrepreneurs, financial investment experts and other people to enhance the brand value of time-honored brands, explore good strategies for innovation of time-honored brands and create opportunities for investment cooperation.

"Love my China"-In 2116, Wan Li searched for time-honored brands. Organized volunteers will set out from Hangzhou and travel all over China to look for old brands that have been circulated in China for a hundred years, but are unknown to many people. Through the old brands, they will explore more time-honored brands and traditional cultures in China, making contributions to the spread of China's time-honored culture and helping more old brands in China to be protected and carried forward. In 2116, China's time-honored brands cooperated and exchanged investments. Through such cooperation and exchange activities, they helped some century-old brand stores with a long history and cultural heritage to seek new development directions. By taking advantage of the international platform of the Expo and the Expo, they sought a better fertile ground for the development of these national quintessence and attracted more domestic and foreign investment projects, so as to help the time-honored brands sprout and let these cultural carriers representing China's ancient traditions be passed down from generation to generation.

at the same time, the Expo will also hold an honor award for Chinese time-honored brands, and select the outstanding contribution award, brand achievement award, brand value award and brand culture award of Chinese time-honored brands, which will push the Expo to a climax.

the first leisure culture festival of Chinese time-honored brands, scheduled to open in June, is sponsored by the National Folk Literature and Art Development Center of the Ministry of Culture, Zhejiang Provincial Department of Culture and Hangzhou Municipal Bureau of Culture, Radio, Film and Television Press and Publication. It is hoped that through this cultural festival, the national folk art brand of Chinese time-honored brands will be displayed, so that the public can deeply feel the colorful and long-lasting charm of Chinese traditional culture and art, spread and promote the influence of the leisure fair at home and abroad, and enrich and enhance the connotation of Hangzhou's historical and cultural city.

Most of the programs to be invited for the opening ceremony of the Cultural Festival are gold medal programs won in national competitions and excellent traditional folk arts, such as: Cangzhou Lion Dance, Sichuan Opera Face Changing, Zhong Kui Bat Playing, Pingdiao Tooth Playing, Huangsha Lion, Shaolin Sticks, Shengzhou Drum Music, Holding Flower Drum High, etc.

The Cultural Festival will launch the Leisure Culture Characteristic Month, which will form a continuous leisure culture atmosphere, with activities every day and features every month. In June, the "Beautiful Jiangnan" featured month. A collection of music and dances with strong Jiangnan characteristics, such as "Jiangnan Silk and Bamboo", "Wu Ge Yuediao" and "Nanci Pingtan", which are dominated by wuyue cultural circle. July, the "fragrance of black land" featured month. Bringing together the performing arts with the characteristics of frontier fortress northland, such as Mongolian long tune, Twelve Muqams, and the elephant hat dance of the Xian nationality. August, the "Secret West" special month. Western characteristic cultures such as Sichuan Opera, Luzhou Yutanlong, Qiangdi and Tibetan Opera are gathered. In September, the "Oriental Charm" featured month. Invite the classic forms of culture and art from the Oriental Cultural Park and the Silk Road to come and sing and dance. Projects containing Buddhist culture, such as Brahma, Buddhist figurines, Bodhi series handicrafts, etc. At the same time, the brand culture exhibition of China's time-honored brands will be launched continuously from June to October. Dragon Boat Festival Zongzi Culture Festival. Around the historical background of Qu Yuan's throwing himself into the river, cultural programs in the form of songs and dances, dramas, etc. were carried out, and entertainment, interesting and easy-to-participate play programs such as Zongzi and Dragon Boat Race were made in combination with traditional crafts. Fan culture festival. Folding fans, cattail fans, silk fans, etc. are important daily necessities in traditional society, and at the same time they are elegant artistic modeling ways. The "Fan Culture Festival" presents a series of musical dramas around the characters closely combined with fans, such as "gifted scholar", "chivalrous man", "big fairy" and "rich lady". Invited Wang Xingji, the master of fan factory, to perform the unique skill of fan making on the spot.

From October 25th to October 31th, 2116, the first China Chinese Time-honored Leisure Culture Festival and Brand Culture Friendship Week will be held to promote mutual understanding among enterprises, build a communication platform for Chinese time-honored enterprises, increase cooperation opportunities among Chinese time-honored enterprises, and make national brands bigger and stronger. (