With the strengthening of economic globalization, the integration and collision of cultures of various countries have accelerated, especially the pace of food culture integration. In this context, multinational hotels came into being and played an increasingly important role in the development of world catering culture.

abstract:

With the accelerating process of economic globalization in China, China has closer economic and cultural exchanges with other countries. China hotel industry began to play an important role in the world catering industry. This paper mainly takes multinational hotels as the research object, and briefly discusses the management strategies of multinational hotels under the background of economic globalization.

Key words:

The background of economic globalization; Multinational hotels; management control

In the current economic environment, various cultures are constantly infiltrating into each other, and due to the further deepening of economic globalization, cultures of various countries have influenced each other. In recent years, especially in food culture, international integration has become a major trend. It is under this trend that multinational hotels are becoming more and more common in China and abroad. Whether other countries set up multinational hotels in China or China sets up its own multinational hotels in other countries, there will be some problems. The difference between food culture and humanistic culture will affect the operation and management of multinational hotels to some extent. However, it is worth noting that due to historical reasons, foreigners have a long history of setting up multinational hotels in China and accumulated rich experience. However, the history of establishing multinational hotels in China is very short, and it is still in the exploration period. In the global market economy environment, the competition among various businesses has become particularly fierce, and how to occupy a favorable position is a concern of many senior managers of multinational hotels. At present, the only way is to combine local culture, combine their excellent culture with local food culture, do a good job in early operation and manage the hotel reasonably and scientifically. This is what multinational hotels should do at present.

First, the characteristics of transnational hotel management

With the strengthening of economic globalization, the integration and collision of cultures of various countries have accelerated, especially the pace of food culture integration. In this context, multinational hotels came into being and played an increasingly important role in the development of world catering culture. The ultimate goal of hotel management is to make the hotel get the highest economic profit in a certain period of time. At the same time, in hotel management, we should always pay attention to strengthening our own brand building and combining local food culture to create exotic food products. Only in this way can we improve our core competitiveness. Hotel management is generally divided into grass-roots management structure, middle management structure and high-level management structure. After defining the management function, scientific and effective management methods should be adopted according to the actual characteristics of the hotel to promote the further development of multinational hotels. Because multinational hotels are generally designed to entertain foreigners, hotels must conform to the local cultural environment in their services. Therefore, we should constantly improve the hotel management business and service business, so as to improve customer satisfaction.

Second, the problems existing in the management of transnational hotels

On the one hand, there is a lack of clear market objectives. Some international hotels are high-end in China, but there is still a big gap compared with foreign hotels. It is mainly a misunderstanding of its own positioning. For example, only catering services are provided, and no other services are provided, resulting in a single business content of the hotel, which is difficult to meet the needs of diverse people. On the other hand, there is a lack of professional management talents. Due to the complexity of the structure of multinational hotels, professional management processes are needed. However, from the reality, most of the multinational hotel management teams are newly graduated hotel majors, lacking professionals with strong practical ability and solid theoretical knowledge, which further affects the sustainable development of hotels. More importantly, in hotel management, senior staff pay more attention to the management level of the hotel and neglect the internal management, which makes the hotel management still stay in the traditional management mode and restricts the development of the hotel.

Third, the management countermeasures of multinational hotels

1, define the market target. To operate a multinational hotel, we must first conduct a feasibility study, investigate and subdivide the hotel market, select the appropriate market target and locate it. Influenced by the macro environment, multinational hotels also have a series of unique market segments, such as business guest market, luxury hotel market, leisure guest market, sightseeing tourist market and low-budget guest market. Secondly, it is necessary to overcome local information barriers and understand the needs, consumption habits and purchase behavior differences of local customers. Industry experience shows that it is impossible for an enterprise to meet the requirements of every customer in the market. It must choose the market segments suitable for hotel development goals as the development direction, correctly evaluate its own capabilities and resources, identify and select the target market, and concentrate on providing hotel services suitable for customers' needs, so as to establish competitive advantages and realize business strategies. Multinational hotels have foreign advantages, creatively absorb the service characteristics of local hotels, introduce foreign service models, increase customers' fresh experience and stimulate their consumption desire. At the same time, it is necessary to strengthen communication with target customers, understand their degree and attitude towards products, and after widely absorbing customers' opinions, products can be more in line with local consumption expectations, thus better opening up the local market.

2. Expand the brand effect. From the experience of hotel development at home and abroad, chain operation is the only way for multinational hotels to achieve rapid expansion. First, learn from the advanced chain management experience of other industries, such as fast food industry and retail industry, and combine internationalization with localization to explore a development path that conforms to multinational chain hotels. The second is to hire local senior hotel managers with rich experience in chain operation, and manage them according to local conditions on the basis of following the service tenet and operation mode of the head office. Publicity should not only improve the memory intensity of existing customers to the hotel, but also enable potential customers to obtain sufficient information about the hotel smoothly, so as to achieve the effect of publicity. Finally, strengthening the quality of hotel products and services is the core element of brand building. While improving the hotel's popularity, we will provide customers with novel and comfortable service content and maintain good customer relations for a long time, thus expanding our influence in the industry.

Four. conclusion

Under the background of economic globalization, multinational hotels should strengthen their own management and adopt flexible management strategies. So that the entire multinational hotel can be well integrated into the local culture, but also has its own food culture, in the hotel service has its own characteristics. Only in this way can multinational hotels be invincible in international competition.

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