In recent years, with the liberalization of the second child policy and the national policy, the video game industry has been in a hot state. In order to avoid blind investment, here are some suggestions.

When you see that the video game city project can be invested, you generally need to consider the following aspects: site selection, decoration, equipment procurement, and business strategy.

Selected location

Based on the current customer experience and field investigation, we give the following suggestions: the focus of site selection is passenger flow and consumption purchasing power.

(1) Comprehensive stable business circle: shopping center, catering industry, entertainment and other comprehensive business circles.

(2) High-grade residential areas, snack streets and pedestrian streets in cities.

(3) Indoor Commercial Wholesale Center

(4) Close to large parks

(5) Large well-known supermarket chains: Wal-Mart, Carrefour, CR Vanguard and other supermarket chains.

decorate

To create a happy atmosphere and comfortable feeling, the colors should be mainly red, yellow and blue. At present, everyone attaches great importance to the decoration effect. When customers come to the amusement city, their first impression is bright and transparent.

Equipment procurement/purchase

Before the inspection, you need to know clearly: business area, regional proportion of video games, investment budget, venue location, and then choose products according to your own situation.

According to most customers, there are thousands of video game consoles. If there is no clear goal during the inspection, the final transaction list will be closed in a fog, and if there is no plan for the products you choose, the operation will be chaotic.

Take a 250-square-meter stadium as an example, which is divided into two major areas. One is the children's development category (programmable naughty castle, manual area, development category), covering an area of 100 square meters, and the rest 150 square meters are all electronic game areas. The layout of the electronic game area is divided into several categories: gift area, simulation area, competition area, carnival area and children's electronic game area.

Among them, the gift area and the simulator area belong to the classic area, which means that this mode does not need to emerge endlessly like the children's video game area and carnival area. Gift machines suitable for all ages are generally placed in the gift area, and the key point is that the built-in gifts should be attractive, such as doll machines, boutique doll machines, children's doll machines, dolphin star gift machines, key machines, push-push music, scissors machines and so on. Gifts range from small to large, from small products to tablets.

The simulation area is equipped with classic simulators such as Stallone machine gun, pirate ship, speed racing car, TT motorcycle, dance machine, whirlwind music machine, somatosensory machine and basketball shooting machine.

The models of the competition area and the simulation area overlap, and the setting of this area is mainly used for activity planning, which is convenient for the unpopular venues, such as basketball machines, dance machines and music machines, to plan the competition. The main purpose of this is to win the popularity of the venue and provide players with stickiness to the venue.

Carnival area and gift area have the same important function, which can be said to be the main profit source of the whole venue operation. This meeting will be discussed in detail in the business strategy.

The standard products in the children's video game area are some simple and easy-to-use educational games, such as the Lion King Shooter, the double guns for drinks, the children's ski machine, the jungle drum king and other products, which is also a very important area.

Business strategy

The operation of everything is inseparable from the process of user innovation-user retention-in-depth development, and video games are no exception.

Pull the new part: recharge the membership card

The electronic game market needs to install a venue management system and operate in the form of membership card consumption. The opening period is the most critical moment to attract new users. The premise is that the opening activities must be well planned, things must be maximized, and publicity before opening must be done well. Later, Bian Xiao will share some plans for the opening ceremony.

The basic form is a direct charge of 500 to get 200 and other preferential forms. The main purpose of this is to obtain customer information and lay the foundation for later maintenance. There is also a very important purpose, that is, to recover the initial investment cost, to recover part of the cash through recharging, and to intercept part of the cash flow.

User retention part: WeChat official account

User retention is also a very important part of website operation. If you don't pay attention to user maintenance, the life cycle of a site is usually only 7- 12 months, which are living examples brought by blind investment.

Personal public subscription number and venue micro-signal need to be opened before opening. When opening, you can collect customer information with preferential activities, pay attention to the official WeChat account and WeChat, update venue event news, gift information and preferential information, and push them to customers. Can be combined with other businesses to give coupons and other forms.

Gift type

The above-mentioned collocation of venue models, as well as the gift area and carnival area are the most important. First of all, considering the continuous operation of the venue, rather than a flash in the pan, the venue should pay attention to gifts, and the operation center of the entire venue is gifts.

Players in the gift area can get gifts directly. The choice of gifts needs to cater to the public, and it is novel or practical enough to attract players, or it is novel to keep up with the current hot spots, such as ugly gifts such as runaway comics, facial expressions, blue thin mushrooms, etc. This is just an idea, and businesses can continue to extend it; Practical classes can be selected in a wider range, such as data cable, girl lipstick, mobile phone, computer, etc. Are considered gifts.

The choice of carnival area is wider, and there is no limit, as long as you want it, because almost every robot player can get a gift certificate reward in the process of playing except the simulator, and each gift is set with different gift points, 1 gift certificate = 1 points, and players can freely exchange the gifts they want. For example, player A got a 150 gift certificate for playing games today, but the gift he wants needs 300 points, so he will continue to accumulate 300 points. To a certain extent, it promoted the consumption of players. If possible, set up an online gift exchange, all gifts will be displayed online, and set points, which is aimed at big video game cities.

The setting of rest area and snack area can be used for reference.

Through such examples, we remind our managers that there is no end to management, and one mountain is still high. The above mentioned is only a small part of the management skills of video game market, so we should establish a good cooperative relationship with powerful video game equipment suppliers. Most of them will teach us to plan an effective scheme to operate the speculative market, and then we should often go out for a walk, communicate with each other and learn from each other in good places, so as to improve.