Answer: As the southern gate of Shandong, Taierzhuang has certain innate advantages, including the ruins of the ancient city and the Beijing-Hangzhou Grand Canal! There are historical allusions to Gan Long's past in Lower Jiangnan! With the success of the World War II site, the first shot of consciousness was fired. In recent years, with the continuous development of Taierzhuang ancient city, Zaozhuang's popularity is gradually opening to the outside world.
Significance of developing the ancient city: it is of great significance to protect the ancient city and the ancient canal, promote the development of other local tourism projects and promote the local economic development!
2. Current situation of ancient town tourism
Huizhou, an ancient city, has a profound cultural heritage and rich Huizhou cuisine. I have never dreamed of Huizhou in my life. Hui Jing, Wei Hui, Hui culture.
: advantages
1. Cultural advantages
(1) Pingyao Ancient City1In mid-June, 1997, it successfully applied for the World Heritage, and later became a 5A-level tourist attraction, which was included in the World Cultural Heritage List by UNESCO.
(2) Shanxi has been the most famous Shanxi merchants since ancient times, and Pingyao is the representative of Shanxi merchants. Rishengchang and Escort Agency in Pingyao Ancient City are of great significance to the development of China. The promotion of Pingyao in recent years has made people have a deeper understanding of Shanxi merchants.
(3) Pingyao Ancient City, with a long history and culture after thousands of years, is a model of the Ming and Qing Dynasties, showing people the prosperity of culture, economy, politics and religion in the Ming and Qing Dynasties, and is the most complete existing ancient county.
2. Traffic advantages
Pingyao ancient city is located in the middle of Shanxi province, with relatively developed traffic, east-west direction and north-south direction, which is convenient for tourists.
3. Policy advantages
With the standardization and support of various policies, the tourism environment of Pingyao ancient city is improving day by day, and the service attitude of tour guides and residents is also improving, which makes the ancient city look brand-new.
4. Economic advantages
Pingyao ancient city is the representative of Shanxi merchant culture in Ming and Qing Dynasties. Although its economic development is not as broad as that in Ming and Qing dynasties, it is still deeply influenced by residual economic factors.
(2) Disadvantages
1. The business strategy is backward and the regional reception capacity is limited.
Compared with the famous Old Town of Lijiang, Pingyao Ancient City is far from well-known, with weak market competitiveness and relatively backward overall management strategy. The travel guide about Pingyao ancient city published by related social software lacks detailed introduction, which makes tourists unable to fully understand Pingyao ancient city and reduces their expectations of visiting Pingyao ancient city. In addition, there are relatively few tourist consultation service centers and parking lots in the scenic spot, which cannot fully meet the needs of tourists.
2. The traffic is inconvenient.
After more than ten years of construction, although most of the main roads and secondary roads in the ancient city have hardened, the situation of some roads is still not optimistic. In addition, the number of tourists has increased in recent years, and traffic jams often occur during the peak period of tourism.
3. The management of the tourism market is chaotic.
These people not only lack historical knowledge, but also are unprofessional in explaining scenic spots. They reached agreements with some specialty stores to force tourists to spend money and draw commissions from them. In addition, some unscrupulous businessmen overcharge tourists and sell tickets at high prices, such as Pingyao, to make profits. All these have seriously affected the quality of tourism and destroyed the overall tourism image of the ancient city.
4. From the analysis of tourists, it is not attractive to short-term tourists.
With the rapid development of domestic short-distance tourism, the diversification of tourist sources lacks functionality.
5. From the perspective of product structure, leisure products are lacking.
People who travel to Pingyao are deeply impressed by its exquisite architecture, rich culture and long history, but the products suitable for leisure and vacation are still blank in the market and still stay in the stage of scenic tourism.
From the age analysis of tourists, there is a lack of tourism products suitable for young people. Pingyao International Film Festival and Photography Festival have great influence and attraction to young customers, but the film festival is short and does not have to be a hot spot all year round. over there
3. Analysis of ancient town tourism market
Qikou Town has a long history of culture. The Yellow River culture, Shanxi merchants culture, folk culture and red culture complement each other. It is a national-level scenic spot. In Lijiashan Village, Qiaokou Town, Li Zhengyin had a deep understanding of the protection and development of ancient villages, and had cordial exchanges and took photos with tourists from Shanghai and Zhejiang.
He pointed out that it is necessary to pay equal attention to protection and development, do a good job in planning and design on the basis of fully protecting cultural relics and historical sites, and increase the intensity of restoration and development in line with the principle of repairing the old as the old, so as to promote the healthy and orderly development of tourism. In the ancient street of the Ming and Qing Dynasties in Qikou Town, Li Zhengyin inspected the ancient buildings, history and humanities of the ancient town, and pointed out that Qikou Town is rich in cultural relics tourism resources and has great development potential. We must make good use of the unique resource advantages, properly protect and rationally develop them. It is necessary to dig deep into the cultural connotation, fully embody the regional characteristics, and start the brand of Qiaokou cultural tourism.
4. The development trend of ancient town tourism
202 1 annual number of tourists168,000.
Qingyan Ancient Town Scenic Area makes every effort to improve supporting facilities, actively carry out a series of activities, release new charm, and become a place for tourists to punch in among network celebrities.
In July, the tourism data of Qingyan ancient town scenic spot was red, and * * * received 895,500 tourists, an increase of 47,800, with a growth rate of 5.63%.
Maidian Research Institute released the list of the top 100 brands of 5A-level scenic spots in July 2022, and Qingyan Ancient Town Scenic Spot was on the list, ranking 27th on the list.